MEC, a leading global media agency, today announced its participation during Advertising Week on October 1-5, 2012 in New York City.

Executives from the agency’s leadership team will be back to take center stage at five different events throughout the Week:

MEC will present the Media Helps You Sleep panel (Weds, Oct 3, 3:30pm - B.B. King Blues Club), featuring panelists Eamonn Store, President Global Solutions, North America; Wayne Arnold, Global CEO, Profero; Jason Burby, Chief Performance Marketing Officer, POSSIBLE Worldwide; Susan Thronson, Global CMO, Marriott; and moderated by Jenny Rooney, CMO Network Editor, Forbes.

Other panels include Act Your Age! panel (Thurs, Oct 4, 2pm - B.B. King Blues Club), featuring Marla Kaplowitz, Chief Executive Officer, North America; IAB’s MIXX Conference The Only Way to be Creative is to be Mobile presentation (Tues, Oct. 2, 12:15pm – Crowne Plaza Hotel), featuring Melanie Varley, Chief Strategy Officer, Global, and Andy Wasef, Head MEC of Mobile and Emerging Platforms, North America; AWE Technology Live (Weds, Oct 3, 5pm – The Times Center), featuring moderator Jack Bamberger, President of Digital, North America; Maximizing Influence: Navigating the Complex relationship between brands, content and consumers (Weds, Oct 3, 9am – Liberty Theater), featuring Jack Bamberger, President of Digital, North America; and  AWNY's Media Insights breakfast panel on Marketing to Consumers in a Multi-Screen World (Tues, Oct 2, 7:45am - The New York Times), featuring Adam Schlachter, Managing Partner, North America.

In addition, MEC is back to sponsor of GeneratioNext, a program dedicated to engaging young people in Advertising Week, as well as generating new incremental money for talent and diversity initiatives.

Join the conversation with @mecideas #mecatadweek.

For additional information on Advertising Week 2012, please visit http://www.advertisingweek.com