MEC, a leading media agency, today announced that MEC Interaction has been named The Interactive Network Agency of the Year at the Golden Arrow award show 2012.  

Golden Arrow is a direct marketing award show organized by the Polish Direct Marketing Association and Media & Marketing, established in 2006.

The main objective of the competition is to promote marketing effectiveness, based on areas such as strategic ability, innovation and a ‘fresh approach’ to communication. 

“It’s a huge success for MEC Interaction and MEC as a whole in Poland. It proves that as a fully integrated agency we have an outstanding offer and deliver great work in a digital space, competing on equal footing with pure-play digital agencies.  It’s a great honour and we are delighted” said Tomasz Rzepniewski, Director of MEC Interaction Poland.

MEC Interaction is the digital arm of MEC. Its offer includes; display advertising, SEM, mobile, social, performance, audience planning and creative.