We continue to attract the best talent in the business as we welcome Shenan Reed as President, Digital, North America. Shenan will lead MEC’s digital business and be responsible for further driving the advancement of digital growth and innovation across North America.
Jason Dormieux and Stuart Bowden are named joint CEO of MEC UK. In addition, Sarah Hennessy has been promoted to Managing Director and Paul Hutchison has been named Deputy Managing Director.
Pele Cortizo-Burgess named 2014 Adweek ‘Media All-Star’. Pele is recognised for raising the bar through innovative strategies and new ways of seeing media.
MEC UK is awarded - for the 5th consecutive year - the IPA CPD Gold accreditation for their best in class Continuous Professional Development offering. In addition to this David Fletcher, Head of A&I was named an IPA Fellow in recognition of his long standing advocacy of the media and research function of the IPA.
We strengthen our digital team for the Marriott International business with the addition of Jason Lee as Senior Partner, Senior Director of Digital.
Read our key takeaways from MEC@CES.
MEC France announces Christophe Brossard as new CEO.
MEC UK wins Budget Group Limited (BGL)!
MEC Romania hires a new CEO, Oana Padure.
We release our MEC@MWC, key takeaways from the Mobile World Congress in Barcelona.
We strengthen our digital offer in the Asia Pacific region with Antony Liu as Head of Search & Performance.
MEC North America adds to their mobile expertise with Rachel Pasqua who joins as Head of Mobile, North America.
We share RP #4, our annual review of the trends that matter to marketers.
We enjoyed our best year ever at Cannes with 21 Lions, including a Bronze Media Lion for our Lloyds TSB
We launched MEC Momentum. Our ground-breaking new approach to understanding and quantifying how consumers make purchase decisions in today’s world. MEC Momentum is one of the largest global studies ever undertaken into the shopper journey and psychology of choice. It has examined the purchase decisions of over 120,000 consumers so far, across multiple categories and countries, through extensive qualitative and quantitative research. The results reveal unique insights in the way consumers now make their buying decisions.
MEC UK is named Agency of the Decade and is named Sunday Times #1 Media Agency ‘Best Company to work for’, the second consecutive time MEC has made the list.
MEC hires Carl Fremont as Chief Digital Officer to work with MEC’s digital leadership and others around the world to form a team that develops, grows and drives our digital
Vilma Vale-Brennan is hired as MEC Bravo managing partner. MEC Bravo is our specialized service dedicated to the US Hispanic community. It provides our clients with a culturally relevant, informative and trustworthy point of view of the Hispanic audiences across the US. We provide genuine insight on the segmentation of the Hispanic market. Building on our belief that multicultural media plans must take into account the impact of general market media, we have identified a spectrum of Nuevo American segments - Sustainers, Strivers, Embracers, Aspirers, Succeeders and Explorers - and ranked them according to their involvement with US culture.
We continue to enjoy a thriving culture across our network. MEC Poland are named IABMIXX Media agency of the year, MEC Portugal are Meios & Publicidade Agency of the Year, MEC Manchester win the Prolific North Agency of the Year for the 5th consecutive year, MEC Taiwan is Advertising Magazine’s Media Agency of the Year and Google announce MEC Mexico as Revolutionary agency of the Year.
Alex Altman returns to MEC as Managing Director for Global Solutions, our International Centre of Excellence, based in London. We have over 300 International experts managing bespoke solutions for our clients through 11 hub offices based in in Dubai, Düsseldorf, Hong Kong, London, Miami, Milan, New York, Paris, San Francisco, Singapore and Stockholm. Global Solutions harnesses the power of our network offices to deliver international communications strategies, ideas and activation.
MEC wins GE globally.
RECMA, the international renowned media agency evaluation consultancy, names MEC the most competitive agency in Europe. This is the 9th time we have placed in the top three in the RECMA rankings, since records began.
MEC turns 10!
MEC Singapore is named Media Agency of the Year by the Singapore Media Awards.
MEC wins brewery giant SABMiller and cosmetic brand Beiersdorf across Europe, Middle East and Africa.
MEC UK wins Kingfisher, growing the agency by almost
MEC wins BlackRock
MEC Miami win Marriott Hotels globally.
Marla Kaplowitz is named CEO for MEC across North America.
We led the way by integrating our specialist Analytics and Insight groups. The move was critical in being able to address the future needs of clients; giving them even bigger and better cross-over opportunities, by better understanding the effects of digital and traditional media in the purchase pathway. Analytics & Insight combines our offer in consumer research as well as offline and online analytics, underpinned by robust data management, integration and visualisation services. We continue to provide a 360 degree view of the consumer’s interaction with brands, so that we can identify opportunities to grow our clients’ business, using combinations of analytical products.
MEC is named the agency of record for the Singapore Tourism Board in Singapore.
MEC United Kingdom named Marketing Magazine’s Media Agency of the Year, again!
MEC is named agency of record for Sony Electronics across
AdAge and Adweek names us Global Media Agency of the Year again – we are the only media agency to ever win this title twice in consecutive years.
We launched Rigorous Magic, a published book written by Jim Taylor and Steve Hatch. “Rigorous Magic” dispelled the myths around communication ideas and created a practical ‘road map’ for advertisers and marketers to select which mediums were best for a brand to compete in a noisy and competitive market.
We integrated our 35 market-strong specialist Sports, Sponsorship and Cause marketing services under MEC Access, creating a world-leading position overnight. MEC Access helps increase the relevance and profile of our clients’ brands and businesses through engagement with sports, music, media, the arts, celebrity, gaming, worthwhile causes and brand-to-brand partnerships. We now offer strategic insight and planning; deal valuations and rights negotiation; activation planning and full-service implementation; content creation; campaign management; measurement and evaluation. Operating globally, regionally and locally, with hubs in London, Miami, New York and Singapore, we have 350 specialists in over 35 markets.
We launched our EMEA Digital Acceleration Academy, an internal 4 month secondment programme designed to invest in our people by immersing them and training them in a
MEC North America wins AT&T.
MEC United Kingdom wins Campaign and Marketing Magazine Media Agency of the Year.
Cannes win for Argentina for Tulipan.
MEC is named Global Media Agency of the Year by AdAge
MEC South Africa are awarded Media Agency of the Year by the
MEC United Kingdom wins Nintendo.
MEC United Kingdom wins a Cannes Lion for Best use of Sponsorship for Specsavers.
MEC wins Paramount Pictures in North America.
MEC have always been digital pioneers and we were the first media agency to open a specialist digital division; the first to set up a dedicated Search business, and the first to launch a social media unit – MEC Interaction. Our 1200 digital experts represent 28% of our global staff. This is augmented by the digital scale and expertise of WPP and GroupM. With search, mobile and social practices now set up in many countries, we offer a long-term programme of investment in digital training for our markets to help future-proof our clients’ communications. We focus on creating the capability in all our markets to devise and implement digital strategies across all platforms, encompassing online display, paid search, natural search, social media, mobile, video, TV futures and performance media.
A founding partner of GroupM, MEC pioneered the concept of group trading, and GroupM remains a ground-breaking concept in our industry.
MEC launched as the first Global Communications Planning and Implementation agency – a stake in the ground in this nascent area and offering an integrated range of services which include:Media planning and buying, Digital media, Mobile, Search, Performance marketing, Social media, Analytics and Insight, Sport, Entertainment & Cause, Multi-cultural, Content, Retail, Integrated Planning.
We launched Global Ideas: our own internal awards competition which recognises and rewards the innovative, creative and brilliant campaigns that we create for our clients all
around the world.