Paramount's Star Trek Into Darkness required a launch idea that would grab cinema-goers attention the world over. MEC partnered with WWF to take advantage of a platform that would present the perfect backdrop for an extraordinary display, knowing the world was watching, creating a global social media and PR phenomenon. London's Earth Hour goes 'Into Darkness' with Star Trek
MEC chose to work with Ant & Dec, with Saturday Night Takeaway and Britain's Got Talent: "To Position Morrisons at the heart of the family on a Saturday night, galvanizing colleagues and fueling customer interaction".
Contactless payment is a relatively new concept to consumers but London 2012 was be the perfect platform to educate them about its benefits, establishing Visa as the leading provider of this technology. MEC's Moments of Speed strategy harnessed dynamic media to dramatise speed, starring the perfect ambassador: Usain Bolt. This was coupled with a programme integration and content creation strategy
We asked TimTam customers what they wished for. One wish stood out - "I wish they grew on trees". So we made their wish come true...