Colgate-Palmolive Optic White
MEC helped Colgate enter the teeth whitening category with the launch of Optic White tooth-whitening paste in Australia. Moving from an oral hygiene product to a "must have" beauty accessory for women.
Paramount's Star Trek Into Darkness required a launch idea that would grab cinema-goers attention the world over. MEC partnered with WWF to take advantage of a platform that would present the perfect backdrop for an extraordinary display, knowing the world was watching, creating a global social media and PR phenomenon. London's Earth Hour goes 'Into Darkness' with Star Trek
MEC chose to work with Ant & Dec, with Saturday Night Takeaway and Britain's Got Talent: "To Position Morrisons at the heart of the family on a Saturday night, galvanizing colleagues and fueling customer interaction".
Contactless payment is a relatively new concept to consumers but London 2012 was be the perfect platform to educate them about its benefits, establishing Visa as the leading provider of this technology. MEC's Moments of Speed strategy harnessed dynamic media to dramatise speed, starring the perfect ambassador: Usain Bolt. This was coupled with a programme integration and content creation strategy
Hosting the Olympics is a once-in-a-lifetime event. Everyone deserves the chance to say "I was there". We gave people that chance.
We asked TimTam customers what they wished for. One wish stood out - "I wish they grew on trees". So we made their wish come true...
Public Health England
If smokers give up for 28 days, they are five times more likely to stop for good. Harnessing this insight, we created Stoptober - a month-long mass participation event to inspire the country to kick the habit.
Citi's 200th anniversary celebrations demanded a tailored approach 150+ markets rather than a 'one size fits all' approach.