Analytics and Insight

Analytics and Insight is our global insight, analytics and ROI specialist capability.

Our team comprises over 300 people in more than 30 countries, with skills in research, strategic planning, analytics, brand consulting and software development.

Analytics and Insight ensures our communication ideas are fuelled by relevant consumer and media insights, and relentlessly measures and maximizes the effectiveness of our clients' activities. Our capabilities, from media research to consumer segmentation, budget-setting to KPI tracking, econometric modelling to touchpoints evaluation, are brought together to make every client investment as accountable and effective as possible.

And our clients have access to the best suite of tools in the market; enhanced consumer intelligence and understanding and greater accountability in evaluating communications effectiveness.