Bravo

This is a specialized service dedicated to the US Hispanic community. It provides our clients with a culturally relevant, informative and trustworthy point of view of the Hispanic audiences across the US

Our teams consist of bilingual specialists who employ a range of proprietary processes to actively engage Hispanic consumers with our clients' brands. These processes include ROI, analytics and modeling and consist of the latest in syndicated research and customized tools developed by MEC Bravo.

MEC Bravo provides true insight on segmentation of the Hispanic market. We go beyond the traditional demographics of generation and language to examine why attitudes and behavior are defining factors in capturing cultural nuances. Building on our belief that multicultural media plans must take into account the impact of general market media, we have identified a spectrum of Nuevo American segments (strivers, sacrificers, embracers, aspirers, succeeders and explorers) and ranked them according to their involvement with US culture.

MEC Bravo has delivered important insight in several areas; showing for example, that Hispanic consumers adopt elements from each of their cultures but do not adapt. They combine different degrees of assimilation and interaction with the general market.

These insights allow us to build tailored communications strategies based on in-depth knowledge of Hispanic consumers.