Retail

MEC Retail is more than Retail. We provide integrated communications planning and strategic solutions for clients who want to activate their brands in-store.

MEC Retail allows clients to navigate the complexity of today's in-store environment and take full advantage of technology-driven media.

Retail media: Scrutinized

Retail is one of the most important element of Integrated Planning. Although the retail environment is a critical component of brand communications, many in-store marketing opportunities lack rigorous analysis in key areas such as compliance, media value, brand equity metrics, sales lift and overall ROI.

How can marketers include retail marketing in their communications planning mix?

Retail Media Link (RML) evaluates key retail marketing options including digital screens, displays, POP, shelf ads, retailer events, retailer programs and events. RML also examines best-in-class methods in order to plan, implement and measure retail media.

Retail Media Link: A comprehensive database

RML represents the only comprehensive database of all in-store media, programs and events. It provides marketers with the tools and processes to evaluate, plan, execute and measure ROI for marketing at retail.

The RML proprietary database includes all major US retailers in all classes of trade. It lists all in-store media networks and opportunities and the retail locations where they exist. Specifically, our data includes a description of each major retailer and their store locations together with a complete listing of the media, programs and events that exist in each store.

The RML integrated planning tools include store-specific targeting by geo-demographic traits, qualitative analysis of all opportunities, recommended ROI measurement tools and an interactive search tool that allows marketers to search for and review opportunities by media type, geography, timing and vendor.

The RML database software is easy to use and enables marketers to identify, evaluate, plan and execute efficient and effective in-store marketing.

What can marketers do to include retail marketing in their marketing mix?

Solutions for clients
We have developed proprietary tools and processes for building integrated communications plans that include marketing at retail. We work with advertisers to understand their business and marketing objectives, develop insights about their shopper targets, incorporate retailer insights, understand competitive programs, create big ideas, execute programs, and measure ROI.

We evaluate the entire retail environment where our clients' products are merchandized. The pillars of our measurement offering include compliance, media value, brand metrics, measurement of sales lift and econometric ROI analysis.

Building effective and efficient plans

Visit Retail Media Link  for more information