RSS,2015:http://www.mecglobal.comMEC takes the lead with the launch of regional ecommerce,2015-04-15:/201504158e57e2e9e39f35d49c06fb6a5843eb592015-04-15T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC today announced the launch of MEC Commerce, a specialist ecommerce consultancy. Led by MEC Global Solutions in London, the launch is part of an ongoing strategy to create a leading edge for the agency’s clients in the fast changing digital and data landscape. The practice will be based out of MEC Global Solutions office and focus initially on the EMEA region where it will work closely with local markets to offer clients best in class consultancy and brilliant on the ground delivery. MEC Commerce is already delivering projects for clients across a number of markets including UK, Germany, Italy and Poland. Mudit Jaju, Digital and Data partner at MEC Global Solutions, leads the consultancy. He commented, “Ecommerce is the next frontier for brands, and the shift that has happened in the last few months is that marketers are realising that ecommerce is not just a distribution channel. There is so much more to ecommerce than giving consumers a place to enter their credit card details. Our vision is to propel ecommerce beyond the brand website and into the entire web to drive conversions across all digital touch points.” Jeff Hyams, Chief Digital Officer for MEC Global Solutions and EMEA, added, “Ecommerce is a natural extension of the work we’ve always done for clients in bringing together disparate elements. Our experience with performance and brand marketing uniquely positions us to deliver ecommerce solutions in a platform agnostic way.” One FMCG brand MEC is working with, is long-standing client Nestle in Poland. Dariusz Mitura, eCommerce Manager of Nestle Poland, said, “We find MEC’s approach to be thorough and rooted in consumer insight. Their strategic approach is one that we can see scaling with our business effectively.” Jeff Hyams added, “In a constantly connected digital world, all brand communications need to be linked up and cohesive. The conversations we’ve had with clients, media owners and technology companies have been very encouraging and emphasise the importance of thinking of ecommerce as one of the many facets of communications.” About Mudit JajuAs Digital and Data partner at MEC Global Solutions, Mudit is responsible for building out the ecommerce practice across EMEA. Mudit completed the WPP MBA Fellowship including stints at Ogilvy, Red Fuse and MEC where he helped digitize clients across the automotive, packaged goods, and travel sectors. Mudit’s career has always been at the intersection of digital and data, with comScore being his first full time job after graduating as a Systems Engineer from the University of Pennsylvania. He also holds an MBA from Yale and is an avid fan of pop culture.MEC wins at Internationalist Innovation in Media,2015-03-27:/2015032712506e45dad981ebd844ee77e1b557b92015-03-27T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC was recognized with two gold and one bronze award at the 7th Annual Internationalist ‘Innovation in Media’ Awards Gala for its work with clients IKEA, Marriott and Xerox, across Multi-National and Regional categories. The awards celebrate brands and agency partners that continue to raise the bar and infuse innovation into the media landscape. IKEA ‘Home Tour’ (GOLD)Determined to inspire confidence in the IKEA brand and motivate people suffering from ‘design paralysis,’ IKEA set out to launch a campaign driven by real life situations and rooted in experience. The result was a web series dubbed IKEA ‘Home Tour’ that follows and documents 5 IKEA employees as they travel across North America to provide consumers with real home makeovers for all kinds of living spaces. This grass roots approach aimed to build trust in IKEA by taking the employees out of the stores and bringing them into the homes of customers to offer realistic design solutions, tips, and inspiration. The campaign has resulted in media buzz including New York Times coverage, and has helped to shift brand perception and build a renewed excitement for IKEA. Check out the full series here. Marriott Springhill Suites ‘Putting Travelers Back in the Comfort Zone’ (GOLD)Once a privilege, travel often feels more like a punishment. From air travel to hotels, the process is plagued by unpredictable delays, disappointing rooms and over-crowded terminals. Springhill Suites needed to resonate with travelers to stand out as the accommodating and stylish brand. Embarking on a first-ever experiential marketing campaign, the set out to reinvent airport travel by transforming one of the most unaccommodating travel moments – the Security Checkpoint – into a stylish and delightful experience. The ‘SpringHill Comfort Zone’ spanned the entire airport security checkpoint and included lounge furniture, stylish décor, soothing wall art, vibrant lighting and relaxing ambient music, along with digital, inflight TV and OOH airport media reminded consumers when their style and space was most accommodating life was just a bit less stressful. A hit with travelers and marketers alike coverage ran in the LA Times, Chicago Tribune and more. Xerox ‘30 Seconds to Know’ (BRONZE) Competing with some of the largest B2B brands in technology solutions, Xerox needed to break through the clutter and tell their transformational story from print shop to business partner. Strategically targeting C-Suite, MEC identified NBCUniversal as a partner to reach these time crunched consumers in search of relevant and timely information. The result was a cross-channel, original video series called “30 Seconds to Know” which aimed to explain a variety of complicated topics in a quick and easily digestible format; thus delivering on Xerox’s brand promise of simplifying business. It was also the first time that NBCU ran a program that lived across its full portfolio of networks (on air) and news/sports sites (online) with a consistent look and feel as one editorial platform. The Internationalist aims to connect the people and ideas in international advertising, marketing and media. Now in its 10th year, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational branding and campaign building. View all Internationalist ‘Innovation in Media’ winners here.  MEC ANNOUNCES CZECH REPUBLIC AND SLOVAKIA,2015-03-26:/20150326ba4b24a1450d8123a4fcbcae58a063742015-03-26T00:00:00+00:00Mecglobalinfo@mecglobal.comToday, MEC announced that Daniel Zivica has been named to the newly created role of Chairman Czech Republic and Slovakia (MEC CZ&SK). He remains CEO for MEC Slovakia. In in his new role he’ll oversee both MEC Czech Republic and MEC Slovakia offices, responsible for the strategic leadership and agency product, financial management and investment, the implementation of the Digital and Data Shift plan and talent strategy and management across both territories. Marek Hofhanzl remains as CEO for Czech Republic, and will work very closely with Daniel on the agency’s strategic product as well focusing on the management of the Czech office and its clients. Daniel and Marek will share client management responsibility. Daniel will report to Anna Lubowska, Chairperson for MEC in CEE, Russia and CIS. Marek will report to Daniel. Commenting on the restructure, Anna Lubowska said, “As we look at how our business has developed in the Czech Republic and in Slovakia over the past few years, along with our client portfolio, our agency positioning and our people, there is a real opportunity to strengthen and further develop synergies between the two markets. Importantly, both our existing and prospective clients have expressed a strong interest in a cross-market service and offer, enabling us to innovate even further in the key areas of data and digital for them. I’m confident that the new structure will make our clients and our people thrive.” About Daniel ZivicaDaniel Zivica has been the CEO of MEC Slovakia since 2008. He is responsible for MEC’s agency product across client leadership, communications planning, digital and data, talent management and recruitment and new business. Daniel says that the most exciting part of his career with his beloved MEC is living every day with his team, leading the industry with future facing marketing and working closely with GroupM. Prior to becoming CEO, Daniel was Executive Director and Business Unit Director of MEC Slovakia, joining in 2005. During his career Daniel has worked with a variety of leading brands such as Beiersdorf, T-Mobile, VISA and AXA/Credit Suisse that time.MEC South Africa appoints digital authority as new Head of Analytics and,2015-03-26:/20150326677e1c58c46ef60d9c974ff7e37bd4d92015-03-26T00:00:00+00:00Mecglobalinfo@mecglobal.comToday, MEC announced the appointment of Alan Morrissey as new Head of Analytics and Insights with MEC South Africa. Morrissey has over 10 years of media experience from Europe, Middle East and South Africa, especially within digital audience measurement and web analytics. Erica Gunning, MD of the South Africa MEC Group, commented, “Alan will help MEC drive transformational marketing solutions through the connection of technology, data, insight and content. In this capacity, we are looking forward to have him join our thriving digital leadership team.” Morrissey is passionate about all things digital and relishes sourcing insight from both quantitative and qualitative measurement across all media. He will be working towards helping MEC and its clients tackle the digital world head-on by using the most cutting edge measurement, insight and research services.  About Alan Morrissey Morrissey comes to MEC from a position as MD of Effective Measure, where he among others was responsible for managing Effective Measure’s relationship with the Interactive Advertising Bureau of South Africa (IAB) as the appointed online audience measurement vendor. He was instrumental in getting agencies, publishers, brands and research companies to use the company’s digital media planning platform and online research services. He also introduced a service that reports on digital campaign effectiveness (ROI) and impact; a first in South Africa. In addition, Morrissey was involved in merging Effective Measure data with AMPS in Telmar to help cross media planning. Before joining Effective Measure, Morrissey served as Senior Sales and Account Manager at UK auditing agency ABC UK – where he was responsible for auditing digital across web, mobile, apps, email, ad serving and print media to industry agreed standards. Top honour for MEC,2015-03-19:/20150319ea885ef116e545e99a642a8dc1853ae52015-03-19T00:00:00+00:00Mecglobalinfo@mecglobal.comTHRIVING MEC. Izabela Albrychiewicz named AdMan 2014. Last night ‘Press’ named Izabela Albrychiewicz, CEO of MEC Poland, their AdMan 2014 after she received a record number of votes. Commenting on the award, Izabela Albrychiewicz said, “I owe today’s success to my fantastic team at MEC. It’s an honour to be named AdMan of the Year and I dedicate it to all the great women in the advertising industry.” Izabela Albrychiewicz has over 20 years of experience in the media industry. She joined MEC in 1998. In 2009 she was named CEO. AdMan is a poll organized by ‘Press’. After interviewing top marketing figures ‘Press’ compiles a list of agency leaders whose outstanding business achievements and attitude serve as an example for other marketing professionals. The winner is chosen after a secret ballot of industry professionals.,Izabela-Albrychiewicz-zdobyla-tytul-AdMana-2014-rokuMarketing Dividends Recognised for Outstanding Industry,2015-03-19:/20150319da8c689f2540c5b7bdb27c6dc283ca232015-03-19T00:00:00+00:00Mecglobalinfo@mecglobal.comThe TV series Marketing Dividends, a joint initiative between AANA and MEC Global, was awarded the top honour at the World Federation of Advertisers’ (WFA) Global Marketer Week in Marrakech. On top of winning the President’s Award for “Outstanding Leadership in the Marketing Industry”, Marketing Dividends was also recognised for its innovation and scalability. Marketing Dividends is an interview style format, hosted by MEC Australia Chief Strategy Officer James Hier who in each episode had a new top marketer as his guest. The first series highlighted the broadening remit of marketing within leading companies. MEC’s Shenan Reed Receives AWNY’s Working Mother of the Year,2015-03-03:/20150303411a7789c8e20333a728c10f17e37f532015-03-03T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC, on Thursday February 26th, congratulated Shenan Reed, President Digital, MEC North America for being honored by AWNY and Working Mother Media at the annual ‘Advertising Working Mothers of the Year’ Awards, which celebrate the industry's best and brightest working mothers. This prestigious award and lunch gala recognized 20 women who not only serve as strong role models and mentors to others but exude positive influence and contribute greatly at work, at home and within their communities. The honor was also shared alongside three MEC clients: Mara Hannula, VP Global Brand Marketing, Marriott International, Leigh Jacobson Director, Global Digital Marketing, Citi Global Consumer Bank, Yin Woon Rani, VP Integrated Marketing, Campbell Soup Company. Congratulations to all the honorees for helping to redefine work life/balance for women everywhere. View the complete list of winners here.MEC India appoints Mukti Kumaran as West,2015-02-23:/201502236a7f1e616f55d511e14bdaba917d5ea02015-02-23T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC India today announced the appointment of Mukti Kumaran as West Head. Prior to joining MEC, she was heading the Mumbai branch at IPG Media Brands-BPN. Based out of Mumbai, Mukti will report to T Gangadhar, Managing Director, MEC India. Speaking about the appointment, T Gangadhar, said, "We are delighted to have Mukti onboard our leadership team. She is a progressive communications professional and brings with her a wealth of experience. I have no doubt she will be a real asset to MEC." Mukti Kumaran has been a media professional for over 18 years and brings with her a rich experience in Strategic Planning, Buying and New Business Development. She has worked across markets and has experience on both sides - client and agency. She has earlier worked with Leo Burnett, Initiative Media (LMG), Lodestar and Wipro. On her appointment, Mukti Kumaran said, “I believe the paradigm of media planning and buying is changing very rapidly. As consumers become platform agnostic and increasingly digital, the approach to engaging with them becomes that much more interesting and challenging. My focus will be to ensure that we are pushing our understanding of consumers and evolving smarter and newer ways to engage our brands with them. Looking forward to some exciting work here.”MEC Africa launches,2015-02-19:/2015021972030fdfd37ae1a0c1c37cc8201805472015-02-19T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC, a leading media agency, today proudly announces that they have officially opened the doors to a new Sub-Saharan network, headquartered in Nairobi, Kenya. Following WPP’s move to a controlling stake in ScanGroup last year, MEC Africa launches with a team of over 20 people and will cover 22 markets in East and West Africa, supplementing MEC’s existing offering in South Africa and North Africa. Monica Kambo has been named as Managing Director of the new office, and she will work closely with MEC’s international team, Global Solutions, in London. MEC Africa will work with existing ScanGroup clients and with MEC international clients in the region.  Commenting on the launch, Alastair Aird, Global COO and Chairman of EMEA for MEC, said, “Launching MEC in new markets is always exciting, so I’m personally delighted to be welcoming 22 new markets into the MEC EMEA family. Africa is a complex but fascinating region, with many great opportunities, so it’s a truly exciting time to be partnering with our clients here. With the support of our collaborative and experienced network, and with Monica at the helm, I’m confident we’ll be able to integrate the same rigour and strategic leadership to our work for our clients as we do elsewhere in the world, and that for us is key to delivering growth to them.” Red Fuse Hong Kong named Creative Agency of the Year,2015-02-17:/20150217017d1905442e1ded17aa97c59feb2dcb2015-02-17T00:00:00+00:00Mecglobalinfo@mecglobal.comRed Fuse Communications has been named Creative Agency of the Year in Campaign Brief Asia’s Creative Rankings, released in Hong Kong earlier this week. The ranking is calculated from creative performance at major regional and international awards in 2014. Red Fuse, WPP’s global full service agency whose media is handled by MEC, was recognized for conceptualising and executing winning campaigns for Colgate-Palmolive across the London International Awards, Cannes Lions, Spikes Asia, Clio, The Work and AdStars. Stephen Li, Regional CEO, MEC in Asia-Pacific, commented, “It is not only a huge honour to be named Hottest Agency of the Year but also a great recognition for Red Fuse. A truly integrated horizontal team, this award would not have been possible if it were not for the fabulous insights, communications strategies and multi-channel plans – all of which bear the stamp of the MECers who are thriving in Red Fuse.”MEC Thailand strengthens its digital,2015-02-16:/20150216238369e2060431ffc0fe3eeb1d54282b2015-02-16T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC Thailand has made two senior management promotions in its digital department. Supalurk Tangcharoensiri (pictured) has been promoted from digital director to the role of Head of Digital of MEC Interaction. In his new role, Tangcharoensiri resumes full responsibility of MEC’s digital service, namely; performance target overview, creative initiatives, and digital specialists management. Tangcharoensiri has been with MEC Interaction for two years. Yossaporn Rengpian has advanced from Associate Director to Digital Director. Rengpian continues to focus on building and maintaining key client leadership in digital communication planning and buying, as well as to supervise a digital team of 12 specialists developing social media strategy, search optimisation, and innovative technology development. In addition, Rengpian will also join GroupM Interaction Thailand as a new member to the board of directors. Christina Vacharanetr, Managing Director of MEC Thailand, said, “MEC Interaction Thailand has excelled under Tangcharoensiri and Rengpian’s leadership in digital solutions management, and these promotions are the reflections of that success. Both are two of the most recognised digital specialists in Thailand who work behind many of the outstanding and distinctive campaigns.”MEC Germany announces Lars Magnus Kirschke as new CEO,2015-02-12:/20150212b34cc0d96a8704482b34b26b967f179d2015-02-12T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC today named Lars Magnus Kirschke CEO of MEC Germany. The announcement was made by Alastair Aird, Chief Operating Officer, Global, and Chairman for MEC EMEA. Lars joins MEC at the beginning of April, where he will succeed Matthias Brüll who steps up to lead GroupM in Germany. MEC Germany has had an outstanding few years under Matthias’ leadership with significant wins, in the last 12 months including accounts for Vodafone, Netflix, Momondo and Tiffany & Co. In addition, the agency was classified ‘dominant’, the top ranking, by the latest qualitative evaluation report from RECMA. Speaking on the appointment, Alastair Aird said, “MEC in Germany is a brilliant agency with an incredibly strong and successful management team. Lars brings valuable digital experience and broad knowledge of the media industry to MEC. In addition, he has robust management experience. I believe that we couldn’t have found a better person to replace Matthias, who we wish the best of luck in his new role. With Lars on board, MEC has a valuable addition to our thriving leadership community, in Germany as well as in EMEA. We are in a perfect place to continue to deliver on our ambition to be out client’s most valued business partner.” Lars Magnus Kirschke said, “I am joining MEC at an exciting time. I believe that MEC has the talent, the culture and the organisation it takes to deliver true growth to clients in our transforming media landscape. I am delighted to be part of the team.” About Lars Magnus KirschkeLars joins from GroupM Germany where, as Chief Digital Officer, he oversaw the growth and innovation of the group’s digital business, encompassing social, mobile, programmatic, search and all forms of content. He started his career in the media industry over 23 years ago and has extensive senior management experience, among others as CEO of Optimedia and MD of digital frontrunner agency 24/7 Media.MEC triumphs at Mob-Ex Hong Kong,2015-02-10:/2015021077d69d518685c47444350aa23b4646592015-02-10T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC was recognised with six of the prestigious Mob-Ex Awards at a ceremony in Hong Kong on February the 6th. The Mob-Ex Awards celebrates mobile marketing excellence, focusing on innovative and effective campaigns, apps and related mobile marketing projects. MEC Hong Kong took home two gold, one silver and two bronze for clients Hysan Development and FWD Life Insurance Company. In addition, MEC Hong Kong was awarded with the “MobEx Best of Show 2015 – Solution Provider”, as a demonstration of the agency’s overall excellence in mobile solutions. MEC Hong Kong won in the following categories: Mob-Ex Best of Show 2015 – Solution ProviderGold, Mob- Ex Best Use of Small Budget – Hysan DevelopmentGold, Mob-Ex Best Original Content – FWD Life Insurance Company Silver, Mob-Ex Most Innovative Use of Mobile – FWD Life Insurance Company Bronze, Mob-Ex Best Location-Based Marketing – Hysan DevelopmentBronze, Mob-Ex Best Launch aia Mobile – FWD Life Insurance CompanyMEC MENA wins Kansai Paint,2015-02-06:/20150206fb18773ad98f70d9a15f18e46a891f042015-02-06T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC MENA has been awarded the media planning and buying duties of Kansai Paints Middle East. This follows six months of consultation involving multiple agencies on the brand’s expansion strategy for the region. MEC’s mandate covers GCC markets. Yves-Michel Gabay, regional general manager, MEC, said “We are thrilled to have won the account, and we look forward to working with them and help them grow their business in the region.” Syed Ameer Hamza Hasan, CEO, Kansai Paint MENA and CIS, said, “Kansai Paint’s expansion in the region has taken a dynamic pace. The region at large, and UAE in particular, is extremely significant to our growth. MEC, given their passion and enthusiasm for strategic creativity and implementation, come in as the right partners in channeling our communication in the region. We are very pleased to associate with them.”Inside the Brain Waves of the Fantasy Football,2015-02-04:/20150204e06da88984ff5313a44009d626ae78a02015-02-04T00:00:00+00:00Mecglobalinfo@mecglobal.comToronto, Canada - Global media agency MEC and Brainsights, a Toronto-based consumer research and strategy firm, today released findings from a neurological study which recorded and evaluated the bio-metric brain wave activity of 30 adults (Male and Females, ages 21-55) to measure levels of engagement with a range of content. While Super Bowl XLIX has come to a close, the football season is not over in the minds of fans, specifically the Fantasy Football fan.  According to the study, conducted in partnership with Molson Coors, the Fantasy Football fanatic commits more than 17% more attention to and connects 8% more deeply to Fantasy Football than the Football itself; offering marketers and brands an opportunity to connect with these hard-to-reach consumers heading into the April draft. The study used electroencephalograph (EEG), which records brain wave activity every 2 milliseconds and reveals at a granular level how the subconscious mind responds to advertising and entertainment. Participants were measured against three key metrics - Attention, Emotional Connection and Memory Encoding – to determine the optimal trigger points of emotional engagement.  A questionnaire also detailed participant’s interests and behaviors. Overall, the findings revealed that space tangential to sports game content cannot only provide an efficient and cost-effective way to connect with hard-to-reach consumers, it can connect even more deeply with them. Commenting on the study, Claus Burmeister, Strategy Director, MEC Toronto, said, “Today’s always on consumer is bombarded with messages at every touch point, making it challenging to effectively attract and retain attention.  MEC is excited to be one of the first to pioneer neuro-measurement analysis to get to the heart of what drives consumer engagement, both physically and emotionally. Just as Fantasy Football has changed the way consumers of football watch and consume their beloved sport, so has the way in which marketers connect with their core audience.  By measuring consumers’ subconscious, brands have the ability to move beyond the data points and clicks, to truly understand and quantify their target’s passion points, and efficiently drive ROI.” Other key findings included: Heavy players pay 33% more attention to Fantasy Football content than non-players, and 44% more than Light players of Fantasy Football.  Heavy players commit only 6% more attention to game action content than non-players, and 25% more than Light players. Heavy players connected more emotionally with content that shared their ‘injury pain’ (i.e. commentary over injured players); whereas light players were far more interested in content centered around rivalry and competitiveness Trash talking is a common feature of Fantasy Football playing, but heavy players of Fantasy Football are far more interested in research strategy. They commit more than 50% more attentional resources when consuming research strategy content than to content with trash talking. Furthermore, they encode 41% more of this content to memory. Players of Fantasy Football (both Heavy and Light) did not express strong interest with content about ‘winning’.  MEC wins campaign for Cityscape,2015-02-02:/201502022b8b48f3bb7220a15083b0433ccdec742015-02-02T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC Malaysia has announced that it has been appointed to manage Cityscape Malaysia, the largest real estate investment and development event ever held in Malaysia. ChanKeong Law, Managing Director of MEC Malaysia, commented: “We are extremely proud to have been selected to bring this campaign to life. MEC has a proven track record in delivering integrated solutions, and we are confident that this will prove us a genuinely valued partner to Cityscape Malaysia.” Mr. Deep Marwaha, Group Director of Cityscape Malaysia, said: “Cityscape Malaysia is the newest event from Cityscape’s portfolio of events. We are confident that partnering with MEC will help us establish this event as the most important event for key-decision makers in Malaysian real-estate and investment.”MEC Hong Kong announces Charmaine Lau as Head of,2015-01-30:/201501301eef6846f9480a3c583492e3f2eacb522015-01-30T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC, a leading media agency,, has announced the appointment of Charmaine Lau as new Head of Interaction of their Hong Kong office. Charmaine will lead the digital team of MEC Hong Kong, securing growth for the agency and its clients with the best integrated digital offer in the business. Doris Kuok, Managing Director of MEC Hong Kong, said, “We are thrilled to have Charmaine join our thriving digital leadership community. With her rich experience and expertise, we are in a perfect place to deliver on our ambition to be our client’s most valued business partner.”About Charmaine Lau Charmaine comes to MEC from a role as National Director at Ogilvy & Mather Public Relations in Shanghai. Prior to this she worked as Planning Director at Neo@Ogilvy in Shanghai, where she was responsible for developing digital communication strategy to clients like UPS, Johnson & Johnson, Johnnie Walker, Mary Kay, LEE Jeans and HSBC. Not a stranger to GroupM, Charmaine has worked stints at both MediaCom Japan and Mindshare HK. Charmaine has over 15 years’ of media industry experience.NEW MANAGEMENT FOR MEC IN,2015-01-27:/201501273436da8f6a5b91045da2bf34f9066c6b2015-01-27T00:00:00+00:00Mecglobalinfo@mecglobal.comChristina Vacharanetr has been appointed Managing Director at MEC Thailand, replacing Nuvee Pongsathidporn who resigned in late 2014. Christina joins MEC from another GroupM agency, Maxus, where she has been Managing Director for the past 4 years. During this time she more than doubled the size of Maxus and brought in major new clients such as L’Oreal, SC Johnson and MG Cars. Prior to her role with Maxus, Christina had been a Managing Partner with Mindshare running several large accounts including Ford, Mazda, Nike & Rolex. Stephen Li, MEC CEO Asia Pacific, welcomed Christina saying “I am delighted to welcome someone of Christina's experience, knowledge and charisma to MEC. From the first time I met her, I could tell that she would be constantly ambitious for her clients, her people and her industry to thrive ... and this is exactly the kind of spirit we want at MEC."MEC Promotes Alastair,2015-01-15:/20150115dd461ec93ecce19b1bc555f67380002a2015-01-15T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC today announced the promotion of MEC Toronto’s Alastair Taylor to Chief Client Officer. In this new role, Alastair will be responsible for the management of all client business in Canada, providing executive level stewardship to cultivate positive relationships as well agency growth. He will continue to oversee the Molson Coors and L’Oreal accounts, while driving thought leadership in Canada. Alastair has served as Senior Vice President and Managing Partner, since he joined MEC in 2012 from Carat. Under his leadership, Molson Coors has won 7 Media Innovation Awards as well as multiple awards for the renowned “Molson Canadian Beer Fridge” campaign. Commenting on the appointment Michele Pauchuk, President said, “Alastair has been instrumental in the success of our office in Toronto and has played a key role in delivering organic and new business growth for both our clients and our agency. Alastair’s strong reputation with clients as well as genuine strategic leadership will enable us to pursue continued growth across all areas of our business.” “Our core purpose is to delight our clients and drive growth for them,” commented Alastair. “As technology continues to drastically impact the marketing and media landscape, marketers are constantly being challenged with how to reach and engage with today’s 24/7 consumers. I am excited to continue to work with our fantastic clients and the tremendous talent at MEC to empower our consumers through integrated solutions that enable them to truly connect in today’s digitally-enabled world.” A native of Manchester – England, Alastair went to Lancaster University Management School and received a BSc in Marketing.MEC and Celtra Announce Strategic Partnership,2015-01-14:/201501143e337c7e20d1857c6672ec3331c667842015-01-14T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC in North America today announced a strategic partnership with Celtra (, a leading creative, analytics and optimization platform for display advertising, for the creation of data-driven, mobile and cross-screen display ads. The partnership brings content, data, and media together, seamlessly enabling the right message to be delivered to the right audience at global scale, improving the quality and performance of digital advertising in a mobile-first world. Clients will not only gain access to Celtra’s proprietary customer benchmarking data to inform the strategic planning process; but also to its Ad Creator 4 Platform, delivering billions of global impressions to streamline and optimize the creative development of mobile and cross-screen experiences. The result will be truly relevant advertising that brings message and media together for highly effective and engaging real-time customer experiences. Commenting on the partnership, Rachel Pasqua, Practice Lead, Mobile, MEC North America, said, “Consumers have very different expectations of the content they access on these devices and for advertising to succeed, the nuances must be well understood. At MEC, we’ve architected a new integrated, data-driven approach, leveraging audience, brand and technology insights to identify key moments in consumers’ lives where branded mobile communications can add value. Our partnership with Celtra means that we can apply mobile customer insights at the earliest stages of content development, thereby empowering our clients to deliver highly relevant and customized rich media solutions that will transform the overall mobile experience and of course increase ROI.” To date, mobile ads have been most commonly treated as simple extensions of campaigns designed for the desktop. However, the fast evolution of mobile technology and consumer’s obvious reliance on their devices is sparking the realization that mobile-first strategies will be a driver of significant change in how advertisers strategically approach digital media as a whole. “Mobility has made omnichannel a reality, disrupting the outdated model of one-size fits all digital advertising,” added Anthony Mazzarella, VP of Sales for Celtra. “While the industry has predominantly been focused on media and audiences, at Celtra we have very much been focused on the message, emphasizing the importance of engaging, data-fueled creative and a superior user experience. Joining forces with MEC will allow us to bring a very unique value proposition to some of the world’s largest brands, harnessing unique data sets during the communications planning process and enabling them to forge much more meaningful relationships with their consumers.” About CeltraCeltra Inc. empowers agencies, media suppliers and brand leaders alike with the leading creative technology for brand display advertising on smartphones, tablets and desktop. AdCreator 4 is built to run large-scale and complex campaigns. It is a single platform for streamlined ad creation, performance optimized serving and consolidated reporting with common metrics across all screens. For more information, visit Celtra at or @CeltraMobile on Twitter. Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), Tokyo (JP) and Ljubljana (SI).MEC Hong Kong announces Doris Kuok as Managing,2015-01-12:/20150112ba357c0b1ec21274e81f6a2cd99868622015-01-12T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC has announced the appointment of Doris Kuok as Managing Director of its Hong Kong office, with immediate effect.  Doris takes leadership of the office from Matt Semple, who returns to Europe after a 7 year stint in Asia Pacific, and will be charged with growing the office in line with MEC’s brand manifesto, dedicated to the growth of clients, employees and the industry. Stephen Li, MEC Asia-Pacific CEO, said “Being committed to investing in top talent, we are delighted to have Doris join us. She brings with her excellent leadership skills and strong communication strategy expertise – particularly in the digital arena, which is one of our core areas of focus.” About Doris KuokDoris comes to MEC from a role as Global Managing Partner for McCann Worldgroup, leading media worldwide for the Cathay Pacific Central Team. Prior to that she was General Manager & Regional Director at Starcom Mediavest Group looking after clients such as Mannings, Mead Johnson’s, P&G, Richemont, Samsung and WWF. Not a stranger to GroupM, Doris worked for Mindshare for six years, most recently as a Partner in Client Leadership, with clients HSBC, Hong Kong Disneyland, Lane Crawford, Prada and Prudential Insurance amongst others. Her media career spans over 20 years, with experience leading business teams in China.MEC wins global campaign for Singapore Tourism,2015-01-08:/20150108958754ddadff0b6843c4163cedf867e02015-01-08T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC Singapore has announced that it has been appointed to manage “Singapore: Inside Out” on behalf of the Singapore Tourism Board. ”Singapore: Inside Out” is the Board’s international programme to celebrate Singapore’s 50th year of independence in 2015. It will be a travelling showcase that presents cross-disciplinary works of local talents across a spectrum of the creative industries and disciplines, such as architecture, design, fashion, film, food & beverage, music, and literary, performing and visual arts. Public releations specialists Edelman will partner MEC on public engagement initiatives for these exciting events. Scheduled to debut in Beijing (April 2015) before heading to London (June 2015) and New York (September 2015) for a five-day event across each city, the finale will culminate in Singapore (November 2015) as an extended 10-day event. Through collaborations across disciplines and geographies, “Singapore: Inside Out” presents an invitation to rediscover Singapore as reimagined by some of the talents shaping Singapore’s contemporary creative culture, giving rise to content for a digital campaign on both Paid and Earned platforms to further fuel the celebrations. Connie Chan, Managing Director of MEC Global Solutions in Singapore, commented: “We are extremely proud to have been selected to bring this campaign to life. MEC has a proven track record in delivering integrated solutions, and we are confident that this will prove us a genuinely valued partner to the Singapore Tourism Board. On top of that, we will be making Singaporean history.” Amanda Goh, managing director of Edelman Singapore, said: “As Singapore Tourism Board’s agency of record, we are thrilled to represent them for “Singapore: Inside Out”, extending our relationship to Beijing, London and New York. 2015 is a very significant year for Singapore, and we will leverage our sector expertise and global footprint to deliver a memorable experience for all.” Oliver Chong, Executive Director of Communications and Industry Marketing, Singapore Tourism Board, said: “Singapore: Inside Out is an important initiative for the Board as part of SG 50 celebrations. We are confident of MEC and Edelman as partners to support us in establishing Singapore as a vibrant and creative city-state with an appeal that extends beyond that of a business hub.”  L’Oréal USA appoints MEC as Communications Planning Lead for Lancôme & Select Fragrance Brands in its Luxury,2014-12-19:/201412196e403cfd0173f4a4d8831b6fec32d8362014-12-19T00:00:00+00:00Mecglobalinfo@mecglobal.comDecember 18, 2014 (NEW YORK, NY) – MEC, a leading global media agency, today announced it has been selected by L’Oréal USA as lead communications planning agency for  Lancôme and select designer fragrance brands which include Giorgio Armani, Yves Saint Laurent and Viktor & Rolf. MEC will partner with each brand to deliver holistic and effective go-to-market strategies and communication plans, powered by genuine consumer insights and research.  “It is both incredibly gratifying and encouraging to be selected to lead these prestigious brands through the seismic shift that digital and data is having on their businesses,’ said Marla Kaplowitz, CEO, MEC North America. “Marketers continue to be challenged with keeping pace with the varying demands and expectations of consumers. This is even more difficult in the luxury category. As we always strive to be our clients’ most valued business partner, we look forward to guiding these brands through uncharted waters to ensure data and digital are woven right through all communication strategies.” MEC India and FreeCharge explore new 'Smart' Messaging,2014-12-15:/20141215a375b2261dfde518b68d6d220ff6dd982014-12-15T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC India and FreeCharge have launched a new ‘Smart Messaging Platform’ to reach out to consumer’s mobile phones with branded high quality, rich media such as Videos, Images, Audio Clips and more, directly, rather than having to push links. The Smart messaging platform commonly known in the Tech world as ‘MMS+ technology’ merely requires the consumer to have a data-enabled Mobile Phone (Both Smart Phones and Feature Phones are targeted for this new platform). ‘Smart Messaging Platform’ works across all platforms – iOS, Android and Windows and more and does not require users to download any application to support it. For the very first time 1,00,000 consumers across, Mumbai, Bangalore & Pune will receive a message, which will play the FreeCharge video directly without requiring the consumer to click on a link. Sidhraj Shah, National Director Activation, MEC, said "The MMS+ technology offers hyper-personalisation opportunities including tracking consumer reaction to the call for action, which is not possible with the current SMS platform.  At MEC we are constantly scouting to offer new experiences and technologies for our clients, to engage with their customers. With ‘Smart Messaging platform’ we have only scratched the surface”. Swapnil Rao, COO & Co-Founder, Mobizon Media Pvt. Ltd. said, “‘Messaging’ is an app that every phone in the world has by default! We have reimagined the traditional 160 characters by transforming it into a rich media communication channel. Every consumer in India can now experience high quality content from their favourite Brands, irrespective of whether they have Smart or Feature phones." Reference of how this new technology works here.Combe appoints MEC to handle its media account in the Middle,2014-12-15:/2014121530f7f2ca74a1230c1f6a097a463660a42014-12-15T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC today announced its selection as media agency for personal care products company, Combe Asia-Pacific, a subsidiary of Combe International, which owns global brands including Just For Men and Vagisil. The announcement was given following a media pitch process with undisclosed other agencies. MEC also works with Combe in several markets in Europe and Australia so the move sees Combe further consolidate its global media account. Yves-Michel Gabay, Regional General Manager of MEC in the MENA region commented, “We presented Combe with a holistic solution including activation ideas and were able to demonstrate our state of the art digital and data offering. We are thrilled to have won the pitch, and I am very much looking forward to work with Combe and to help them grow their business in the Middle East.” Commenting on the appointment Trevor Norman, General Manager of Combe Asia-Pacific said, “We were really impressed with MEC’s understanding of the markets, their insights and the fully integrated solution they presented.  We look forward to a long and mutually beneficial relationship with MEC and they will be a valuable partner for Combe as we look to grow our Middle Eastern business. MEC Wins Big at the Media Innovation,2014-12-05:/20141205008532d77b073ef1fda91dc5a15a739c2014-12-05T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC Toronto, a leading media agency, was recognized with three gold and two bronze at Marketing Magazine’s annual Media Innovation Awards. The awards honor the role media plays in the marketing mix, and those responsible for break-through innovative advertising media programs. “We are thrilled our work has been recognized by the Media Innovation Awards, Canada’s most important awards program. In this world, consumers are bombarded with messages, and we as media professionals must deliver original thinking to secure our clients continued growth. We are very proud.” said Michele Pauchuk, President of MEC Toronto.MEC won in the following categories:Gold in Media Spend Under $250,000: Canada Day Beer Fridge – for Molson Coors Canada Bronze in Localization Campaign: BC Local – for Molson Coors Canada MEC was also recognized in partnership for their work in the following categories: Gold in Fast Moving Consumer Goods: Corona Day of the Dead Tearaway – for Corona and with ZAKGold in Innovation in Experimental /Special Events/Stunts: Passport Beer Fridge – for Molson Coors Canada and with RethinkBronze in Best of Out of Home, Traditional: Corona Day of the Dead Tearaway – for Corona and with ZAK.MEC secures Global new,2014-12-03:/201412031437703d3d5ee74c600a40b81571de8b2014-12-03T00:00:00+00:00Mecglobalinfo@mecglobal.comKat So joins as Managing Partner, Global Account Director for Citi Enterprise.MEC, a leading media agency, today announced the appointment of Kat So as Managing Partner to serve as agency lead on the Citi Enterprise Global business.  She will report to Rick Acampora, President, Client Services & Business Development, MEC North America. Kat brings over 18 years of industry experience, spanning across a multitude of categories, brands and channels working with clients like Jaguar, Land Rover, Toys R Us, Kimberly Clark and Beiersdorf. In this role, she will lead the execution of Citi’s brand strategy across the globe, delivering innovative solutions that genuinely connect data, planning and digital.Prior to joining MEC, Kat served as Client Leader in MindShare’s Sydney office where she drove strategic integration and alignment across various clients with a proven track record for achieving exceptional growth across social, search, sponsorship and activation. Additionally, Kat held the Group Account Director position at Mitchell & Partners, also out of Sydney, where she led the successful introduction and adoption of key digital disciplines including SEM and SEO.Speaking to her appointment, Rick commented: “We are thrilled to bring Kat’s caliber of talent to the MEC team and look forward to watching her thrive. Her proven ability to apply strategic thinking to deliver growth ladders back to MEC’s ambition and commitment to be our clients’ most valued business partner. I look forward to her bringing to life Citi’s brand vision at both a local and global level.Kat stated, “MEC has a clear brand purpose that ensures data and digital are woven through all communication strategies. I look forward to embracing the opportunity to further drive our partnership with this key client to deliver holistic media solutions at both the global and local levels.” MEC Poland recognised as a Business,2014-11-24:/2014112432ee29923177fb7cf70872b39e3d12712014-11-24T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC has been awarded Superbrand status in Poland by the international Superbrands Council. The independent jury of leading experts in marketing and public relations every year identify and promote the brands that perform above and beyond their competitors. The selection process includes three stages: compiling the list of over 800 brands (based on billings and stock market ranks), a survey conducted in cooperation with Think Tank and, the final phase, the Superbrand’s Council selection of winners. Izabela Albrychiewicz, CEO of MEC Poland, commented, “Superbrands is a highly prestigious award, and the distinction reflects on our position in the Polish market. We are actively engaged in building our clients’ brands across many different market categories, FMCG, banking, telecoms, public services and more, and getting recognized by Superbrands confirms that we are successful in doing so.”MEC triumphs at Marketing Excellence Awards,2014-11-18:/201411183062fdffb126a04d7428d223661721752014-11-18T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC was recognised with 14 of Marketing Magazine’s prestigious Marketing Excellence Awards at ceremonies in Kuala Lumpur, Hong Kong and Singapore this month. The awards celebrate campaigns that push the boundaries of marketing through innovation and creative thinking. In Singapore, MEC client Scoot was rewarded with the prestigious Marketer of the Year with SingTel, another MEC client, as a strong second to the title. MEC won in the following categories: Marketing Excellence Awards SingaporeExcellence in Media Strategy, Gold: Stretch or Splurge Sydney for ScootExcellence in Sponsorship Activation, Silver: Newsloop Content Integration with the Noose for SingTel Excellence in Marketing to a Male Audience, Silver: Free Your Skin with Hydro Groomer for Energizer-SchickExcellence in Marketing to a Female Audience, Silver: Operation Pink for Parkway Health Group Excellence in Corporate Social Responsibility, Silver: Run for Cover for Parkway Health Mount Elizabeth HospitalExcellence in Experiential/ Event Marketing, Bronze: Doctor for a Day for Parkway Health Mount Elizabeth Hospital Marketing Excellence Awards Hong KongExcellence in Consumer Insights/Market Research, Gold: New Chapter Wealth Planning for DBS Bank LimitedExcellence in Launch Marketing, Silver: New Chapter Wealth Planning for DBS Bank LimitedExcellence in Experiential Marketing, Silver: Creating Moment of Sensitive Pain for ColgateExcellence in Sensory Marketing, Silver: Creating Moment of Sensitive Pain for ColgateExcellence in Search Marketing, Bronze: Always On Acquisition Campaign for Zuji Marketing Excellence Awards MalaysiaExcellence in Marketing Innovation, Silver: Tickets by the Minute for CitibankExcellence in Loyalty Marketing, Silver: Tickets by the Minute for CitibankExcellence in Launch Marketing, Bronze: New Card New Rules for CitibankMEC Global Solutions doubles its Strategy team in one,2014-11-17:/201411172e745656a49a7e240f37528dc92770742014-11-17T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC Global Solutions, MEC’s international hub based in London, has made a significant investment in talent, hiring three new faces to join their international strategy team in addition to the three senior strategists already in place. Chris Worrell, Francis Turner and Filippo Giannelli have been headhunted to further strengthen the team, working on the agency’s international clients including Vodafone, SABMiller, Johnson & Johnson, Beiersdorf and Activision Blizzard. Chris, Francis and Filippo join Strategy Partners Andy Reynolds and Shula Sinclair, creating a group of diversified talent and experience, headed by Stuart Sullivan-Martin, Chief Strategy Officer for Global Solutions and EMEA. Commenting on the appointments, Stuart Sullivan-Martin said, ‘MEC has a heritage of excellence in communications planning, and that’s all about A+ people. The team’s remit includes working with our regional and international clients, spreading the insight derived from our industry leading approach to the consumer purchase journey (MEC Momentum), and working alongside the talented strategists in MEC’s local markets on our new operating system for planning: Thrive5. The number of regional and global media relationships we have with clients is only going to increase – so this is an exciting time and we’re gearing for growth.’ Chris Worrell joins as Group Strategy Director. Chris has more than 10 years’ experience working with clients such as McDonalds, Vodafone, Easyjet and Carlsberg. Previously he was Insight Director with OMD UK and held a European role with Specific Media. Chris’ work has been covered by BBC, The Daily Mirror, Wall Street Journal and Sky News, and he is a sought after speaker at international industry events such as IAB Engage and DMEXCO. Francis Turner joins as Strategy Director. With a background in PR, Francis has experience working clients such as Mars Food, John Frieda and Group Lactalis, latterly as Planning Director at Zenith Optimedia. Francis is also an aspiring stand-up comedian. Filippo Giannelli joins as a Strategist. He comes to MEC from TBWA/OMD working with Apple, and previous to that an independent creative agency in Florence, Italy. Shula Sinclair joined MEC as Strategy Partner in September 2013, from DraftFCB where she was Regional Planning Director. After 17 years in the industry, Shula has expertise across numerous sectors including FMCG, Finance, Automotive, Travel, and Beauty. She has delivered a range of activity across multiple channels from ATL and digital to PR for a host of major brands including Hyundai, Oreo and Nivea. Her work has been recognized with several industry awards. Andy Reynolds joined MEC as Strategy Partner earlier in 2014. He came from OMD where he was the Executive Director of Strategy working as lead strategist on pan-regional clients such as Sony, PepsiCo and Nissan. He has a strong focus on integrated communications – ATL, digital in all its forms, and branded entertainment. Since joining MEC, his work with Paramount has won several industry awards, notably a gold at the recent M&M awards. This announcement follows those made by the agency within digital, data and analytics, and cements MEC Global Solutions’ position as the Centre of International Excellence for clients across the EMEA region. In the picture - the MEC Global Solutions Strategy Team (from left to right): Chris Worrell, Andy Reynolds, Shula Sinclair, Filippo Giannelli, Stuart Sullivan-Martin and Francis Turner.MEC Wins Two Adweek Media Plans of the Year,2014-11-10:/2014111078e1632e45bf6ef8d0f4abb515a9ca682014-11-10T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC, a leading media agency, was named by Adweek as a Media Plan of the Year winner for their work on behalf of clients General Electric and Netflix. This award program honors the media industry’s most creative, dynamic and innovative programs.MEC won in the following categories:Best Use of Native Advertising Spending More Than $5 Million – ‘Look Ahead’ for General Electric.‘Look Ahead’ is a native content hub created in partnership with The Economist, constructed to enable GE to tell its complex story by engaging the audience with digestible insights on innovation from journalists, as well as content exploring the most interesting innovations in GE’s industries. Best Use of Native Advertising Spending Less Than $1 Million – The Future of Storytelling for Netflix.MEC created a series of weighty content to draw attention to the on-demand streaming giant’s programs. Among the various program executions, MEC promoted the launch of Netflix’ Season 2 of Orange Is the New Black with Women Inmates; a New York Times-generated digital story, pure editorial journalism focused on elevating themes on the topic of female incarceration.Full coverage of the 2014 Adweek Media Plan of the Year can be found here.Adweek is the leading source of news for marketing, media and advertising professionals. It delivers insightful, forward-thinking content across various platforms, including a weekly print magazine, an iPad app, daily newsletters, social media, original videos, events and awards. Mashable signs partnership with leading media agency MEC to license its proprietary velocity,2014-10-22:/201410229e5a99ae19455f0a7689815e43c1b4b92014-10-22T00:00:00+01:00Mecglobalinfo@mecglobal.comPartnership gives MEC and its brands access to Mashable’s digital media tracking and viral prediction platform New York, NY - October 22, 2014: Mashable, the leading media company for the Connected Generation, and MEC, a leading global media agency, today announced a partnership that would give MEC access to Mashable’s Velocity platform, a technology that predicts and tracks the viral life cycle of digital media content. Developed by Mashable’s in-house product team, Velocity scours the web collecting data around how people engage with content and feeds the information into an algorithm, which forecasts what content is about to go viral. The Velocity platform is at the forefront of predictive analytics and is unique in that it canvases the entire web—more than one million URLs a day. MEC is one of the first to sign a year-long deal for the proprietary Velocity technology from Mashable. With Velocity MEC will now have access to an important new tool for predictive media buying, helping to future proof its clients’ communication strategies. “We initially developed Velocity to help our editorial and marketing teams build Mashable into one of the most shared publishers on the web, and now we are giving select agencies and brands the same opportunity to see what will go viral next,” said Robyn Peterson, Chief Technology Officer of Mashable. “The power of data can be used in a variety of industries and we’re excited to be teaming up with one of the leading media agencies to explore all that Velocity has to offer in the media buying space.” "MEC is on a mission to move past real time marketing to predictive marketing and partnering with Mashable to put Velocity in the hands of our teams will give us the edge we are looking for," said Shenan Reed, President, Digital, MEC North America. “With Velocity at our fingertips we will be able to lead our clients to being more nimble and opportunistic across owned, earned and paid channels, ensuring both they and MEC remain at the forefront of driving transformational digital solutions. We believe that Mashable’s Velocity platform will be instrumental in building the next generation of marketing and media, and will help to deliver on our ambition to create the best digital offer in the business.” “We’re thrilled to bring our proprietary algorithm, which has served our editors and readers so well over the years, to the world-class portfolio of brands MEC serves on a daily basis,” said Seth Rogin, Chief Revenue Officer of Mashable. “We look forward to working with MEC to help their brands meet the evolving challenges of the digital evolution and guide their earned, owned and paid media executions.”MEC Hong Kong wins Regal Hotels International Global Search Engine Marketing,2014-10-21:/201410210ca7abcbe4306ae6f492f64c7ec9506f2014-10-21T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC has been awarded the Regal Hotels International ( global search engine marketing business. With a portfolio consisting of 9,400 rooms and around 100 restaurants and bars, Regal is one of the largest hotel operators in Hong Kong, with an expanding presence in mainland China. The agency will handle the search engine marketing activities for all Hong Kong and China properties. The business was awarded after a competitive pitch with other undisclosed agencies. Commenting on the appointment, Lyllian Poon, Vice President - Marketing, at Regal Hotels said, “We are impressed by MEC’s vast experience in handling search and digital performance marketing for hospitality clients, as well as their knowledge in using Marin Software for SEM campaign optimization. As Regal Hotels International transforms our e-Commerce business, we need an agency that we can partner with along the process. We have confidence that with the expertise that the MEC Hong Kong team brings on board, they will be able to build a world class SEM program for our group”. Antony Yiu, Head of Search and Performance for MEC APAC, added “We are extremely delighted to be selected by Regal Hotels International to have the opportunity to work with one of the fastest growing hotel brands in Hong Kong and China. We are confident that with our solid experience in managing clients in the hospitality segment, we will be able to further fuel the growth of Regal Hotels International’s online traffic and bookings as they continue with their rapid expansion.”MEC Australia Defeats Competitors to Win $60m Nestlé,2014-10-16:/20141016434245a54cfca6e2581f3963e9ab7d132014-10-16T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC has emerged as the winner of the Nestlé media pitch following a two-month process against incumbent Zenith Optimedia and fellow GroupM agency MediaCom. Nestlé is one of Australia’s largest advertisers, spending over $60m in 2014, according to Nielsen AdEx figures. MEC takes over the Nestlé full media account from January 2015. Zenith Optimedia, part of the Publicis Group, had held the account since 2004. The Nestlé win comes off the back of what has been a very successful year for MEC, with the agency this year opening a Brisbane office and establishing a Melbourne presence. This win further bolsters the agency’s growth. MEC works with Nestlé in a number of European, Middle East and North Africa markets, and MEC Australia Peter Vogel said he was delighted to expand the relationship to include Australia. “MEC is very excited about working with Nestlé,” Vogel added. “They are strong global marketers and have an excellent portfolio of brands. We look forward to helping them grow their business through innovative and engaging campaigns across all paid, owned and earned channels.”MEC Global Solutions powers up the agency’s digital,2014-10-14:/201410140766ee675ebb6a286a771075dd15a0d72014-10-14T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC Global Solutions has made three new senior hires, Ben Rickard, Richard Davies and Mudit Jaju. Bolstering the team with three renowned digital experts, MEC demonstrates how it is setting out to embrace the ongoing seismic shift in data and digital in order to grow clients’ business. Ben Rickard joins as Digital Partner, and will be responsible for driving the agency’s mobile offering for clients across EMEA with particular focus on how mobile devices sit at the core of an “always-on” world through the intelligent application of data. Ben comes from JWT where he headed up their mobile division and was responsible for the launch of JWT NOW. Richard Davies joins as Digital Partner and will be responsible for heading up digital on the global Vodafone account. With nearly 20 years of experience across search, customer insight and CRM, and most recently as Media Partner at VCCP, Richard brings with him a fresh view on how digital and data is evolving and shaping business. Mudit Jaju joins as Digital Partner. A WPP MBA Fellow, he graduated from Yale and worked at comScore. In his new role, Mudit will be working on digital product development and innovation initiatives across clients. Jeff Hyams, Chief Digital Officer, Global Solutions and EMEA said, “Ben, Richard and Mudit are highly experienced digital experts from very different backgrounds. They join MEC with new perspectives and will create an exciting dynamic which we believe is critical in order to drive the digital agenda for our clients. We have a vision of how we need to evolve and part of this is through creating a thriving digital culture across the whole of our business. Encouraging new ways of thinking and doing and adding key specialist talent helps this process.” Taking the recent senior hires in the Analytics and Insight team into account, this strengthening within Digital further cements MEC Global Solutions and MEC’s EMEA headquarter as a Centre of International Excellence for clients across the region.MEC Poland tops the,2014-10-08:/20141008aef944676dc09823b58366efe9fb4e282014-10-08T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC continued its dominance of the competition, winning two gold and four silver Effies at the Polish Effie Awards this week. The awards are globally renowned for celebrating the most effective campaigns. MEC is now officially recognized as the most effective agency in Poland. Statistics collected from the Polish Effie organizer SAR accredits MEC Poland with 177 points for Effie awards and nominations between 2010 and 2014. See for the full ranking. MEC's client work won: Orange (gold), Jeromino Martins (gold), Nestlé (2xsilver), Orlen (silver), Ikea (silver). The agency was also shortlisted for campaigns for Nivea, Ikea, SABMiller, Mlekpol and Animex. Picture: Izabela Albrychiewicz, CEO of MEC Poland.MEC Announces Global Chief Talent,2014-10-07:/201410078b9c086e4a0b699fe19f926f83c1c9112014-10-07T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC today announced the appointment of Marie-Claire Barker as their first Global Chief Talent Officer. Marie-Claire Barker joins from the Ogilvy Group, where for the past six years she has been Chief Talent Officer, responsible for driving and delivering talent strategy for their 22,000 staff, globally. She is one of the most senior and respected talent professionals in WPP and the industry. She will work with the agency’s global CEO Charles Courtier; the company’s global Executive Committee; discipline leaders and People and Culture teams around the world, to deliver a consistent talent strategy and approach to how MEC attracts, evaluates, motivates and grows their people. The goal is for MEC to be the company of choice for talented individuals who want a challenging, rewarding and exciting career in the marketing industry. Marie-Claire Barker said, “I want to be in a business with a palpable culture. MEC’s talent manifesto, which encourages each employee to thrive within the context of work, is something that really intrigues me. I have a strong desire to change the face of talent management in our industry, so operating in an environment that encourages uniqueness and innovation in a culture where employees feel there are no barriers to reaching their potential is what has drawn me to MEC.” Commenting on the appointment Charles Courtier said, “Talent is the single most important ingredient to the future success of MEC. Marie-Claire has an absolute passion for the growth and development of people, and I know that she’s looking forward to working with MEC leaders to drive a culture where each employee is able to contribute in a meaningful way to improve business results, and reach their own personal potential. This is why MEC appealed to her, and why under her leadership and experience we’ll be able to truly thrive as a company.” About Marie-Claire BarkerMarie-Claire joined Ogilvy & Mather in 2002, and was named Chief Talent Officer globally in 2009. She started her career in sales and marketing in the UK with Kimberley-Clark and Britvic Soft Drinks where she had her first exposure to training and development, with responsibility for training the nationwide sales team. Her move to Human Resources came in 1995 when she joined Allied Domecq Spirits and Wine where she spent five years and held roles in International Leadership and Management Development, Organizational Development; and in Corporate HR, based in Canada. Marie-Claire sits on the advisory board of the HR Management Institute in the US, and is the Chair of the 4 A's Talent Committee, where she is leading the initiative to change the face of talent management in our industry. Marie-Claire is a Brit, and has lived in New York City with her husband and son for the last 12 years. She will be based in MEC’s HQ offices in New York.Thierry Brynaert named CEO of MEC,2014-09-29:/20140929ded0bf644f119af10cf77caca1117f6a2014-09-29T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC today announced that Thierry Brynaert has been named CEO of MEC Belgium, effective October 1st 2014. He replaces Alain Hendrickx, who after 35 years in the industry and 15 years as part of the MEC family, has decided to retire. Commenting on his appointment, Thierry Brynaert said, “I’m very enthusiastic about this new challenge. I’m keen to get started, developing MEC’s digital and data capabilities, embracing all the opportunities that these areas bring us, as well as strengthening our strategic leadership and client service. We have a fantastic team here at MEC and I’m confident that we will continue to thrive. I’d also like to thank Alain for all of his incredible support since I joined MEC seven years ago, and on behalf of everyone at MEC wish him nothing but happiness for the future.” Commenting on his departure, Alain Hendrickx, “I’m very confident in the future of MEC. Thierry has the right skills and expertise to lead our company through the important transformation happening in our industry right now. Personally, I have enjoyed every single day leading this incredibly great team as part of this world-class network, and although I shall miss them all I am looking forward to my retirement.”MEC Powers the Regional Team in Asia Pacific with Senior,2014-09-24:/20140924e18e654f7c46423782e210e2a33bb8c82014-09-24T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC today announced two new additions to the regional team in Hong Kong. Alex Meaden joins as Regional Marketing Director, Asia Pacific. She will report to Stephen Li, CEO Asia Pacific and will work closely with Nathalie Haxby, Global Marketing Director. This is a new role and Alex will be based in Hong Kong. Alex will be responsible for both internal and external marketing strategies, showcasing MEC’s best in class ideas, activation and communication strategies, as well as driving the brand’s manifesto throughout the organization. Zoe Madden joins as Associate Trading Director, Asia Pacific. Zoe will also be based in Hong Kong where she will report to MEC Head of Trading Asia Pacific, Michael Beecroft. Zoe’s responsibilities covers supporting local and regional MEC teams to make best use of opportunities and benefits for clients as well as developing consistency and best practice across the region. Stephen Li said: “The media landscape in Asia Pacific is one of the most diverse and fast growing globally. Strengthening our regional team here put us in position to embrace that growth for our agency and our clients. I have worked with Alex before and knowing she is passionate about brands delivering on their promises, I ‘m sure that she’ll carve a prominent place for MEC in this condensed industry. In regards to our trading offer, Zoe’s client planning background and her insight into local market challenges and opportunities will be a significant asset for MEC when driving clear and tangible value for our clients.” About Alex MeadenAlex has been working in Asia for the past 14 years across a range of both markets and marketing disciplines, specializing in strategic brand and communications planning and holistic brand marketing. Most recently, she worked for sister GroupM agency, Mindshare, as National Deputy Head of Planning China, before moving to Hong Kong to take up a Greater China Business Planning role. During her time in Asia, Alex has also worked for Batey, Landor brand consultancy and Visa International. About Zoe MaddenZoe joined MEC in Hong Kong over two years ago, working within the WPP team Red Fuse, servicing Colgate. During this time she worked closely with the local MEC teams in Colgate’s 10 highly diverse Asian markets supporting them with both their strategic media offering and its implementation. Prior to this Zoe worked in London for another WPP full-service agency –m/SIX - across clients including Carphone Warehouse and Britvic, and also as a Communications Planner at OMD working predominantly on automotive and retail clients.MEC Announces Regional CEO for Latin,2014-09-22:/20140922d277be2f2963da8fb20493c76400fccf2014-09-22T00:00:00+01:00Mecglobalinfo@mecglobal.comTop Industry Exec Renato de Paula Makes Move to Media MEC today announced the arrival of Renato de Paula as the new Regional CEO for Latin America. Renato replaces Michael Jones, who after 19 years with MEC is retiring from the industry. Renato de Paula was previously at Havas Worldwide, where he held a dual role as CEO of their offices in Mexico and Colombia and as the Regional Director of Havas Worldwide Digital across Latin America. A Brazilian national, Renato will be based in Miami starting in October and joins MEC’s Global Executive Committee. Commenting on the appointment, Charles Courtier, Global CEO said, “Renato is a hugely respected and talented individual in the region. He arrives at an exciting time for MEC in Latin America and globally. With a rich heritage in the digital and data world, Renato is perfectly positioned to drive the future for us. An inspirational and collaborative leader, with bags of energy, I am confident that he will provide the leadership to develop and thrive in this, our fastest growing region. It’s exciting news for MEC in Latin America.” Renato de Paula said, “The timing for joining MEC could not be better. The management team is incredibly impressive and the organization very dynamic. MEC is growing rapidly everywhere and is heavily investing in areas that I firmly believe are, and will continue to be, key for the success of our clients such as Analytics & Insights, Content and Data. Also, I am very impressed with MEC´s Digital vision. I could not be happier.” About Renato de Paula Renato started his career in 1988 at Ogilvy Sao Paulo and between 1991 and 1997 also worked at Wunderman. During his 15 years with Ogilvy and Ogilvy One he held senior management positions in New York, Sao Paulo and Miami. His client experience includes running pan-regional business such as IBM and SAP as well as being named General Manager of Ogilvy in Miami and running Ogilvy One across the region. He joined the Havas Worldwide group in 2011. In 2013 he was named by AdLatina as one of Latin America’s Top Advertising Executives. Renato joins a new regional Latin America line-up: Ruben Domingues – Head of Strategy and Integrated Planning, LATAM. Formerly Head of Strategy for Red Fuse EMEA, and CSO for MEC in Spain and Portugal. Since his arrival in the region at the beginning of 2014 Ruben has significantly ramped up MEC’s strategic leadership across the region, working with a team of dedicated strategic leaders in each market. Jose Miranda – Head of Analytics and Insight, LATAM. Joined the company 8 weeks ago, and was formerly at Havas Media Spain, Carat and Zenith. With his background is ideally placed to lead the A&I community across the region, embracing the new challenges of data and analytics and leading regional projects for clients. Fernando Monedero – Head of Digital, LATAM. Fernando joined MEC on 8th September. Formerly of Havas Worldwide Latin America and one of the leading lights of digital in Latin America. With ten years’ experience working with the region, his brief will be to continue to ensure that MEC digital offer is at the leading edge in LATAM. Critically he will be working hand in hand with Jose Miranda as we develop an ever more compelling digital analytics offer. Laura Bonetti – Head of Trading, LATAM. Relocated to Miami from London where she was part of MEC’s Global trading team. Laura will work closely with GroupM Trading and the local client teams to deliver the best of trading to all clients. Fanny Garcia – CEO MEC Mexcio and Regional Transformation Director, LATAM. To ensure the LATAM network continues to thrive someone was needed not only with the knowledge and experience but someone who understands what it takes for MEC to thrive. In addition to running MEC Mexico, Fanny Garcia has taken on this part regional role to steward and lead the Digital and Data shift across the region. Efren Cenoz - Regional Finance Director, LATAM. Efren continues in his role to support the region’s markets on all financial and commercial areas.MEC anuncia nombramiento de CEO regional para América,2014-09-22:/201409228b422fcf2ac6808bb7baeec118d427c02014-09-22T00:00:00+01:00Mecglobalinfo@mecglobal.comRenato de Paula, ejecutivo Top de la Industria, se mueve a un Grupo de Medios MEC anuncia hoy la llegada de Renato de Paula como nuevo CEO Regional para América Latina. Renato sustituye a Michael Jones, quien después de 19 años con MEC se retira de la industria. Renato de Paula, previamente en Havas Worldwide desempeñó un doble papel como CEO de sus oficinas en México y Colombia, y como director regional de Havas Worldwide digital en toda América Latina. De nacionalidad brasileña, Renato tendrá sede en Miami a partir de octubre y se une al Comité Ejecutivo Global de MEC. Respecto al nombramiento, Charles Courtier, CEO Global dijo: "Renato es un ejecutivo sumamente respetado y talentoso en la región. Llega en un momento emocionante para MEC en América Latina y en el mundo. Con una rica herencia en el mundo digital y de datos, Renato está perfectamente posicionado para impulsar el futuro para nosotros. Un líder inspirador y colaborador, con mucha energía; estoy seguro de que va a proporcionar el liderazgo para desarrollar exitosamente en este sentido nuestra región de más rápido crecimiento. Es una excelente noticia para MEC en América Latina ". Renato de Paula comentó: "El momento para unirme a MEC no podría ser mejor. El equipo de gestión es increíblemente impresionante y la organización muy dinámica. MEC está creciendo rápidamente en todas partes y está invirtiendo fuertemente en las áreas que creo firmemente son, y seguirán siendo, clave para el éxito de nuestros clientes como Analytics & Insights, Content y Data. Además, estoy muy impresionado con la visión digital de MEC. No podría estar más feliz ". Sobre Renato de Paula Renato comenzó su carrera en 1988 en Ogilvy Sao Paulo y entre 1991 y 1997 también trabajó en Wunderman. De 1997 hasta 2011 con Ogilvy y Ogilvy One ocupó cargos de alta dirección en Nueva York, Sao Paulo y Miami. Su experiencia incluye el manejo de clientes panregionales como IBM y SAP; además de haber sido nombrado director general de Ogilvy en Miami y de encabezar la operación de Ogilvy One en toda la región por 10 años. Se unió al grupo Havas Worldwide en 2011. En 2013 fue nombrado por Adlatina como uno de los principales ejecutivos de publicidad de Latinoamérica. Renato se une a una nueva alineación en la región Latinoamérica: Rubén Domingues - Director de Estrategia y Planeación Integrada, LATAM. Anteriormente director de Estrategia de Red Fuse EMEA, y CSO para MEC en España y Portugal. Desde su llegada a la región a principios de 2014, Rubén ha incrementado significativamente el liderazgo estratégico de MEC, trabajando con un equipo de líderes dedicados en cada mercado. José Miranda - Director de Analytics e Insight, LATAM. Se incorporó a la empresa hace 8 semanas; anteriormente estuvo en Havas Media España, Carat y Zenith. Con sus antecedentes ocupa la posición ideal para llevar a la comunidad A&I en toda la región a abrazar los nuevos retos de data y análisis, y liderar proyectos regionales para los clientes. Fernando Monedero - Director de Digital, LATAM. Fernando, una de las grandes figuras de la tecnología digital en América latina, se unió MEC el 8 de septiembre. Anteriormente formó parte de Havas Worldwide América Latina. Con diez años de experiencia trabajando con la región, su línea será la de seguir garantizando que la oferta digital de MEC esté a la vanguardia en LATAM. De manera crítica estará trabajando de la mano con José Miranda a medida en que se desarrolla una oferta de análisis digitales cada vez más convincente. Laura Bonetti - Directora de Trading, LATAM. Se trasladó a Miami desde Londres, donde formó parte del equipo de negociación global de MEC. Laura trabajará estrechamente con GroupM Trading y los equipos locales para garantizar la mejor de las negociaciones para todos los clientes. Fanny García - CEO MEC México y Directora Regional de Transformación, LATAM. Para asegurar que la red LATAM continúe prosperando se requería de alguien que no sólo tuviera el conocimiento y la experiencia, sino que entendiera lo que se necesita para que MEC prospere. Además de tener a su cargo MEC México, Fanny García ha asumido este papel en la parte regional para administrar y liderar el cambio digital y de data en toda la región. Efrén Cenoz - Director Financiero Regional, LATAM. Efrén continúa en su papel de apoyo a los mercados de la región en todas las áreas financieras y comerciales.MEC anuncia novo CEO Regional para a América,2014-09-22:/20140922834d2b7eed0f17a2068d445eb0b45de92014-09-22T00:00:00+01:00Mecglobalinfo@mecglobal.comExecutivo Top da Indústria, Renato de Paula vai para um Grupo de Mídia MEC anunciou hoje a chegada de Renato de Paula, o novo CEO Regional para a América Latina. Renato substitui a Michael Jones, que depois de 19 anos na MEC, deixa a indústria. Renato de Paula estava na Havas Worldwide, onde ocupava o duplo papel de CEO dos escritórios do México e da Colômbia e também de Diretor Regional Digital para a América Latina. De nacionalidade brasileira, Renato ficará baseado em Miami a partir de Outubro e integrará o Comitê Executivo Global da MEC. Segundo Charles Courtier, CEO Global da MEC: "Renato é um indivíduo altamente talentoso e extremamente respeitado na região. Ele chega num momento muito importante para a MEC na América Latina e no Mundo. Com uma vasta experiência nos mundos Digital e de Data, Renato está perfeitamente posicionado para liderar a MEC e moldar seu futuro na região. Um líder inspirador e colaborativo, com muita energia. Estou seguro que irá exercer uma liderança transformadora nesta que é a região que mais cresce no mundo para a MEC. Uma grande noticia para a MEC na América Latina." Renato de Paula disse: "O momento para chegar à MEC não poderia ser melhor. Trata-se de uma organização dinâmica, com uma visão clara e que conta com uma equipe de gestão incrivelmente capaz. A MEC está crescendo rapidamente na região e no mundo e está investindo fortemente em áreas em que eu acredito são, e continuarão, fundamentais para o sucesso dos nossos clientes, como Analytics & Insights, Conteúdo e Data. Estou verdadeiramente impressionado com a visão digital da MEC. Eu não poderia estar mais feliz." Sobre Renato de Paula Renato começou a sua carreira em 1988 na Ogilvy São Paulo e, entre 1991 e 1997, trabalhou na Wunderman. De 1997 até 2011 esteve na Ogilvy e na Ogilvy One e ocupou posições de gestão executiva em Nova York, São Paulo e Miami. A sua experiência inclui a coordenação de contas pan-regionais, como IBM e SAP, além de ter sido General Manager da Ogilvy em Miami e responsável pela OgilvyOne em toda a região durante 10 anos. Em 2011 juntou-se ao grupo Havas Worldwide e em 2013 foi considerado pela AdLatina como um dos Executivos “Top” da Publicidade Latino-americana. Renato junta-se a uma equipe regional, recém formada: Rúben de Almeida-Domingues – Diretor Regional de Planejamento Integrado. Anteriormente foi “Head of Strategy” para a Red Fuse EMEA, e CSO na MEC em Espanha e Portugal. Desde a sua chegada no início de 2014, Rúben reforçou significativamente a liderança estratégica da MEC em toda a região, trabalhando com uma equipa de líderes estratégicos em cada mercado. Jose Miranda – Regional Director of Analytics & Insight, LATAM. Entrou para a empresa há apenas 8 semanas, tendo anteriormente trabalhado na Espanha na Havas, na Carat e na Zenith. Pela sua experiência está perfeitamente posicionado para liderar a comunidade de A&I em toda a região, enfrentando os novos desafios nas áreas de Data e Analytics e conduzindo projetos regionais para clientes. Fernando Monedero – Regional Digital Director, LATAM. Fernando juntou-se a MEC em 08 de Setembro do corrente ano. Anteriormente na Havas Media Latin America, Fernando é um dos grandes especialistas na área digital em toda a América Latina. Com dez anos de experiência trabalhando na região, a sua missão será garantir que a oferta digital da MEC continue na vanguarda. Em conjunto com José Miranda, irá trabalhar para fortalecer a nossa oferta na área de Analytics Digital. Laura Bonetti – Regional Trading Director, LATAM. Mudou-se para Miami vinda de Londres, onde fez parte da equipe global de Trading da MEC. Laura vai trabalhar em estreita colaboração com GroupM e com as equipes locais para garantir as melhores negociações para todos os clientes. Fanny Garcia - CEO MEC México e Regional Transformation Director, LATAM. Para garantir o desenvolvimento da rede na América Latina necessitávamos de alguém com o conhecimento e experiência no sector e na região e com o entendimento claro do que é preciso para desenvolver a MEC. Para além de dirigir a MEC no México, Fanny Garcia assumiu este papel para liderar o desenvolvimento das áreas Digital e Data, em toda a região. Efren Cenoz – Regional Finance Director, LATAM. Efren continuara a apoiar os mercados na região, nas áreas financeira e comercial.MEC Sponsors Advertising Week,2014-09-16:/20140916c4bd87d78a5aff9e4ae5287470ac98782014-09-16T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC hosts influential leaders to discuss best practices and ideas for driving business growth New York, NY - MEC, a leading global media agency  today announced its fourth consecutive sponsorship of Advertising Week, the annual gathering of advertising, marketing and media industry leaders, on September 29th – October 3rd, 2014 in New York City. Kicking-off the 11th annual industry event on Monday, September 29th, MEC will be hosting an all-star panel entitled, “Storytelling: The Digital Experience,” at 3PM in B.B. Kings Blues Club.  Diving into the evolution of the relationship between marketers, media agencies and publishers, the audience will hear from leading marketers on how to optimize the brand experience through genuinely, integrated, and effective storytelling. Moderator: Gian LaVecchia, Managing Partner, Digital Content Marketing, MEC NA; Panelists: Marla Kaplowitz, CEO, MEC NA;  Linda Boff, Global Director of Marketing Communications and Digital, GE; David Beebe, Global VP of Creative + Content Marketing, Marriott; and Josh Stinchcomb, VP of Corporate Partnerships, Conde Nast. MEC will also be hosting an ‘influencer’ panel with Erika Nardini, CMO, AOL on Thursday, October 2nd at 10AM at AOL entitled, “Women in Media: Data and Technology Leaders.”  Discussing how technology has redefined content and advertising, Marla Kaplowitz, CEO MEC, NA will moderate a panel of female influencers to share best practices on turning big data and insights into compelling brand experiences. Panelists: Shenan Reed, President, Digital, MEC NA; Nadine McHugh VP, Global Integrated Media Communications at Colgate Palmolive; Lauri Baker, VP, Brand Strategy, HuffPost Partner Studio. “We are delighted to once again be contributing to this influential industry event,” said Marla Kaplowitz, CEO. “Strategic leadership is a critical element to ensuring our clients remain at the forefront of the fast-changing marketing landscape. Our participation at Advertising Week demonstrates our passion and enthusiasm for delivering unique perspectives, insights and ideas that are shaping the future of our business.”Additional MEC leaders will be participating on stage at events throughout the week, including: Mobile Media Summit: ‘Future of Location’ (Monday, Sept. 29th 10:00AM - New World Stages)Rachel Pasqua, Head of Mobile, MEC will discuss the evolution of location marketing alongside moderator, Craig Cardon, Co-Chair Privacy and Data Security Group, and Amy Dickerson, VP Digital Director, Spark, among others.Mobile Media Summit: ‘Mobile Making Money – MEC Tells You How It’s Done’ (Monday, Sept.29th 2:15PM - New World Stages)Shenan Reed, President Digital, MEC will share insights on navigating the world of mobile commerce with Moderator, James Smith, CRO, Verve.Native Ad Forum: The Role of the Agency in the Native Era (Tuesday, Sept.30th 3:50 PM - NASDAQ Center)Gian LaVecchia, MP, Digital Content Marketing, MEC NA, will dive into the need for consensus on definitions and structure to secure the success of native advertising, alongside Adam Hirsch, EVP Emerging Media & Technology, Edelman, and Adam Shlachter, Head of Media Activation, Digitas. Thrive With Arianna Huffington (Wednesday, Oct.1st 3:00-5:00pm - Times Center Stage)Marla Kaplowitz, CEO, NA, will be joining strong female influencers at Arianna Huffington’s Thrive Summit to share her perspective on how women can lead the way in redefining success in the workplace to enable them to lead lives that are more sustainable and more fulfilling.OMMA RTB: Can A Robot Make You Cry?: Programmatic, Branding And The Storytelling Problem – (Thursday, Oct. 2nd 9:15AM - Hilton New YorkRachel Pasqua, Head of Mobility, MEC NA dives into the hot topic of programmatic with moderator Matt Rednor, Chief Strategy & Innovation Officer, MR,  and Eric Porres, Chief Marketing Officer, Rocket Fuel, Inc., among others. MEC is proud to be a repeat sponsor of GeneratioNext, a program committed to engaging the young generation attending Advertising Week and creating buzz and support for talent and diversity initiatives.Join the conversation with @mecideas #MECatAWXI. For additional information on Advertising Week 2014, visit North America Catapults to Top 5 in RECMA’s New Agency,2014-09-12:/201409125ed698436162cd1302a0f9439c341c4d2014-09-12T00:00:00+01:00Mecglobalinfo@mecglobal.comNew qualitative ranking recognizes MEC as the #4 agency in North America and the world New York, NY – MEC, a leading media agency has moved up the ranks to become the #4 agency in North America (up from #8), according to the new Global Network Diagnostics Report from the Research Company Evaluating the Media Agency Industry (RECMA), achieving the highest gain of any agency since March 2014 (an increase of 108 points).   MEC USA and Canada received rankings of #3 and #5, respectively. RECMA’s evaluation goes beyond billings, providing a detailed overview of the media agency networks strengths and weaknesses which are evaluated against 18 criteria in four key areas: Competitiveness, Momentum, Resources and Client Profile.Marla Kaplowitz, CEO, MEC North America, said, “This is a fantastic achievement for the company as a whole and a recognition that hard work carries results – we’re a dynamic and thriving agency. Our team’s unwavering commitment to delivering an innovative integrated digital offer, genuine strategic leadership and best-in-class activation across all that we do will enable us to continue to push the limits of what’s possible for the benefit of our clients in order to grow their business.” Further evidence of MEC’s success in 2014 as a whole, globally, MEC has climbed two places to become the world’s #4 agency, and has topped the rankings at #1 in key local markets including the UK, Italy, Netherlands, Sweden, Greece and Hungary. RECMA has also classified MEC as ‘dominant’ in 4 markets, the highest number among the networks classified, retaining this accolade in Germany and adding a further three markets - UK, Italy and Hungary.  In addition, MEC saw positive gains across the overall regional evaluations – including retaining its #2 ranking in EMEA and #9 ranking in Asia-Pacific, and named as the #4 agency in the Latin America  region (up from #5).MEC Announces New Head of Digital for Latin America Fernando Monedero joins the,2014-09-12:/20140912623480471a45c1a0e8c4237edcc2137a2014-09-12T00:00:00+01:00Mecglobalinfo@mecglobal.comMiami, September 12th 2014– MEC, a leading media agency, today announced the appointment of Fernando Monedero as the new head of Digital for Latin America, further enhancing MEC’s position as leader in the field of digital in the region. Effective immediately, Fernando will be based in Miami, MEC’s Latin America LatAm headquarters and replaces Juan Bongiovanni who has left for a position with a marketer. Carl Fremont, Global Chief Digital Officer, commented, “Fernando is one of the leading lights of digital in Latin America. He has six years’ experience working with the region and his brief will be to continue to ensure that MEC digital offer is at the leading edge in the region.  Naturally he will be integral to the development and the delivery of our digital and data offer and critically he will be working hand in hand with Jose Miranda as we develop an ever more compelling digital analytics offer.  We’re absolutely delighted to have him join our team in Miami.” Fernando Monedero commented, “I am delighted to be joining MEC, one of the most creative and inspiring agencies in the business, and I look forward to applying my skills and knowledge, exploring the constantly evolving digital landscape and ensuring MEC remains at the forefront here. I value the integrated, holistic approach to digital planning and strategies, instead of evaluating ‘digital’ in a silo. I’m excited to be working with such a fantastic regional management team.” About Fernando Monedero Fernando joins from Havas Media Group where he was SVP, Head of Digital Specialities of Havas Media and previously Managing Director of Havas Digital, based in Miami for 6 years.  Prior to that he worked in Spain for Havas in Madrid for 3 years where he joined from MEC.  His expertise covers various categories and brands such as LVMH,  Ibersotar Hotels, Nextel and MARS; and geographies including North and South America, Central America and the Caribbean.  Fernando is a regular commentator and speaker at regional media events like “Portada LATAM summit” or “Festival of Media LATAM”. The arrival of Fernando Monedero follows the arrival of Jose Miranda, head of Analytics and Insight who joined the team eight weeks ago.MEC Takes Home Three M&M Global,2014-09-05:/2014090584360365cb3918973fd2b634f0120c9a2014-09-05T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC South Africa receives accolades at the Most Awards MEC was recognised with three of the prestigious M&M Global Awards at the awards gala in London last night. The awards celebrate the most innovative and effective pan-regional campaigns. On the same night MEC secured 1st and 3rd places in the Media Agency Lamb Award at the Most Awards in South Africa, acknowledging both the Johannesburg and the Cape Town office as outstanding in the business. MEC won in the following categories at the M&M Awards: Best International Launch or Re-Launch: Real Time Bursts of Burgundy – Anchorman 2 launch for Paramount Pictures (MEC Global Solutions, London). Best Content Creation and Best Entertainment Platform: The KitKat Comedy Break Show – KitKat campaign for Nestlé (MEC MENA). Also nominated for Best International Launch or Re-Launch: The Little Kid that Did… – Skylanders Swapforce launch for Activision Blizzard (MEC Global Solutions, London).MEC India appoints Premnath Unnikrishnan as South Head –,2014-09-03:/20140903330519a78620abda3d0f9cf300f793dd2014-09-03T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC India today announced the appointment of Premnath Unnikrishnan as South Head – Digital. Prior to joining MEC, he was with Interactive Avenues, a leading full-service digital marketing company. Based out of Bangalore, Premnath will report to Vishal Chinchankar, Digital Leader - India. Vishal Chinchankar added, “It is great to have Prem as part of the MEC Digital team. He is a seasoned professional and come with a plethora of skills and expertise. He has a proven ability to create strategic simplicity, drive innovation, ensure systematic execution, and deliver results. We wish him the very best in his new role”. Premnath, a thorough digital professional with over 10 years of experience, comes with in-depth knowledge of performance based campaigns. At Interactive Avenues, Premnath has managed prestigious accounts like Wipro, TTK, ING Vysya Bank, World Vision amongst others. On his appointment, Premnath Unnikrishnan said, “It’s an absolute honor to be part of this leading organization. This opportunity has provided me a great platform to further showcase and enhance client service levels. From developing digital strategies to implementing digital technologies and running digital processes, these responsibilities will serve as a great learning opportunity. I am eager and look forward to learning from the pool of talented people present here at MEC.” Prem is a dedicated movie buff and a movie critic.Dish TV appoints MEC India as media,2014-09-01:/2014090199c8298df0c1d161b1782f3c1e7a61352014-09-01T00:00:00+01:00Mecglobalinfo@mecglobal.comDish TV, Asia’s largest direct to home entertainment company with 16 million + subscribers, today announced a new partner for its media duties - MEC India. The relationship will be managed by the agency's Gurgaon office. Dish TV was the first player to get into the Direct-To-Home (DTH) space in India and pioneered the DTH revolution since. With digitalization phase 3 & 4 on the anvil, the brand Is planning for significant growth acquisition volumes as well as, retention initiatives. The brand portfolio is now armored with multiple products and offerings especially, for technology savvy users (like) recorders in SD/ HD, a strong HD content basket, dish-online for streaming on mobile devices and so on. The coming months are full of action and challenges both in terms of festivals & events and sporting actions. Since the consumer today has become technology savvy, he can easily access communication from different touch-points and screens. So, the integration of digital and mainline for coherent communication experience across screens has become inevitable. Dish TV has decided to consolidate its ATL and digital business for a more uniform and seamless experience for its consumers, across media. Owing to MEC India’s vast experience in the domain, both the ATL and Digital business have been handed over to them. Ms. Anjali Malhotra, Executive Vice President - Marketing said, “We pride ourselves in being Asia’s largest DTH company that understands the dynamics of the new age consumer and his needs. We have not only provided innovative product solutions and finest services to our consumers, but built smart go-to market strategies and communication plans. Agency change is a manifestation of this philosophy. We are excited to work with MEC India and believe that the group will help us communicate more strategically and efficiently in this rapidly evolving marketplace”. Speaking about the win, T. Gangadhar, Managing Director, MEC India said; “We are delighted with this win. We, look forward to (our partnership with) Dish TV on their quest for disproportionate share of the digitization opportunity. We are particularly excited about leveraging the power of data for smart, business-oriented solutions".MEC hires new Head of,2014-08-28:/20140828ecfe7ada9e08b8ced7092cc8ee9bf52e2014-08-28T00:00:00+01:00Mecglobalinfo@mecglobal.comNew York, NY – MEC, today announced the appointment of Noah Mallin as Head of Social for North America. Noah will report to Shenan Reed, President of Digital for MEC, North America. Bringing over 15 years of experience and growth in product development and social strategy, Noah will focus on driving MEC’s Social Practice for both its domestic and international clients led from North America.  He’ll lead a robust team dedicated to real-time social strategies and paid social. Commenting on his appointment, Shenan Reed said, “Noah has a proven track record of using data to expose and exploit opportunities across social.  As we continue to evolve our social offering, he will take the lead in ensuring that all of our social communication plans are holistically and genuinely integrated with our clients’ strategies.  His innovative mindset and passion for all things social will allow MEC to continue to drive growth for our clients in this area.” “I’m excited to be joining MEC’s thriving digital community,” said Noah Mallin. “ It’s an opportunity to work with a stellar client roster and colleagues that are passionate about delivering best-in-class strategies and ideas centered around innovation.” Over the last several years Noah has actively consulted with a variety of emerging start-ups in the digital and social realms, focusing on providing both product and go-to-market positioning strategies.  Prior, Noah headed up the Social Marketing and Content team at Digitas New York, where he led award-winning social strategy development for American Express and worked on a client portfolio including Buick, GMC and Delta Airlines, among others.  Some notable accomplishments during that time included working on “Small Business Saturday” and “Twitter Sync” for American Express.MEC wins,2014-08-22:/201408228f6b70780387f06ae362952e22f1e37a2014-08-22T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC Belgium, today announced its appointment by bpost, the national Belgian postal service, following a competitive pitch. The appointment is effective from 1st October 2014. MEC was selected for its strategic experience, its integrated team and its ability to offer a variety of communications services to help grow bpost’s business. Alain Hendrickx CEO of MEC Belgium, said, “Like MEC, bpost are experts in communication and delivery, so we’re delighted to be helping to raise awareness of the phenomenal role bpost play providing the universal service in Belgium. bpost offers a wide range of physical and secure electronic delivery services, and we’re confident that our planned activity will help grow their business and reach key audiences with the great work they are doing.” For more information, please contact: Stéphane BernaerdMEC BelgiumD +32 (0)2 333 09 29M +32 (0)496 10 65 85MEC strengthens US digital,2014-08-12:/ Jon Hsia joins as Managing Partner, Director of Digital Investment and Activation MEC today announced the appointment of Jon Hsia as Managing Partner, Director of Digital Investment and Activation. He will report to Shenan Reed, President of Digital for MEC North America. In this role, Jon will be responsible for all digital investment across the agency’s portfolio of clients, working closely with the integrated MEC teams and client management. Jon replaces Joe Kowan, who is taking a new position with in GroupM. Commenting on the appointment, Shenan Reed said, “Having someone of Jon’s caliber leading our strategic digital investments is fantastic news for MEC and our clients. His experience working in two of the world’s largest markets, USA and China, along with a passion and deep understanding of the marketplace means that we’ll be able to find new and innovative ways to always get the best possible outcome for our clients. On a personal level, I’m confident that we will all benefit from Jon’s knowledge and spirit, it’s great to have him on board.” About Jon HsiaPrior to joining MEC, Jon was Senior Partner, Managing Director of Digital Investment at Mindshare, where he oversaw Unilever in North America. Formerly, he was General Manager, Digital for Starcom Mediavest Group China, where he oversaw 100 employees across 4 offices, with clients like P&G, Mars/Wrigley and Richemont. Jon joined SMG in 2005 where he worked on the Coca-Cola business in North America. He has held previous positions at Google, Carat, and Mullen, and his client experience ranges from telco to technology to apparel.MEC Makes Leading Analytics & Insights Hire in Latin,2014-07-29:/201407295f1f970aa2e98c72022655176fed02922014-07-29T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC, a leading media agency, has appointed José Miranda in the role as Regional Director for Analytics & Insights, further enhancing MEC’s position as leader in the field of data and analytics in the region. In his new position, José will play a key role on advancing the skills across the region’s A&I discipline. He will use his extensive experience to develop new data and digital solutions for the region’s existing clients as well as in new business and cement MEC’s position as front runner in the rapidly developing region. José will be based in Miami and report directly to Michael Jones, CEO, MEC Latin America. His responsibility covers nine markets in the region, and he will be part of the LatAm EXCO team. Speaking on his appointment, Michael Jones said, “CMOs everywhere are trying to navigate today’s highly fragmented and ROI-driven media landscape. At MEC, we continue to deliver best in class insights and tools to help answer clients’ business questions. José’s experience across categories such as FMCG, Automotive, Gaming, Insurance, Finance, Travel, Entertainment and Telecom, combined with his extensive knowledge of analytical techniques, will help drive innovation for our agency and our clients. In other words, with José on board we are in a perfect place to deliver on our ambition to be our clients’ most valued business partner.” About José Miranda José brings to MEC a solid experience in marketing and data analytics. He has been in the advertising industry for more than 13 years, working at Carat Expert, Zenith Media, and lastly as Data & Analytics Director with Havas Media Spain. José have led projects for clients across a variety of categories, delivering consumer and market insights, marketing and media strategies and return on marketing investments.  José is also a sought after speaker, author of several articles as well as a book on digital publication, “Publicidad On-line: Las claves del éxito en Internet” and he has taught Marketing ROI classes at the renowned Spanish ESIC Business & Marketing School, among others.MEC Access extends Screwfix’s sponsorship of The Football League on Sky,2014-07-23:/20140723fd4f457d830754b64ac50523f99e630f2014-07-23T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC Access has managed and negotiated a deal which will see Screwfix, leading multi-channel tool and supply retailer, “recognised as where the trade buys” continue as the broadcast sponsor of The Football League coverage on Sky Sports for the 2014/15 season. Using similar idents to last season’s promotions but with a brand new exciting voice over developed by Will London, the extension of the previous contract which, ended in May will include sponsorship of all live games within the Championship, League 1 and League 2, as well as on air sponsorship. Screwfix will also become the full sponsors of The Football League pages on John Mewett, Marketing Director at Screwfix said, “After a successful season in partnership with Sky Sports, we’re excited to have renewed our sponsorship for another season and look forward to another great year of football”. Damien Gillman, Business Director at MEC Access, said, “It has been proven that the best way of getting the most out of a broadcast sponsorship is through long term association and so it is great news that we will continue to work with Screwfix across the next football season. By extending its sponsorship of The Football League, Screwfix can continue to reach Sky Sports’ viewers and extend its brand reach far beyond the 350,000 people who already shop at Screwfix every week. MEC Global Solutions Adds Bench Strength to Analytics and Data,2014-07-15:/20140715c48fdd25ced4558cf6ee2cd0f982f31b2014-07-15T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC today announced a series of appointments to muscle up its international data and analytics team, further enhancing its position as leader in this space. Chris Norris joins as Project Management Director. He will be responsible for the quality and delivery of all analytics and data projects across the agency’s client base. Jeremy Horne joins as Evaluation Director. He will lead the delivery of dashboards and digital analytics across clients, ensuring the integration of these with communication strategy development. Iwona Posel joins the team as Data, Tech and Evaluation Manager, putting her extensive programming experience to use in data collection and lead management campaigns across a variety of clients. All three will be based in the MEC Global Solutions and EMEA office in London. James Northway, who took on the role as Head of Analytics and Insights for MEC Global Solutions and EMEA earlier this year commented, “It is important for MEC to attract the best talent in the business for the benefits of clients and our product. We have focused on attracting talent that will help further develop our analytical capability, with a particular focus on technical programming and development. This drives forward how we understand data, use analytics and create insights on behalf of our clients, in line with our global ambition to become our client’s most valued business partner.” About Chris NorrisPreviously Chris was at Tangent where he was responsible for developing and delivering CRM and campaign optimisation systems for clients such as Peugeot Citroen and The Labour Party. About Jeremy HomePreviously Jeremy was at management consultancy Z/Yen, where he gained extensive analytics experience across a broad range of business sectors, including charity, financial services, gambling, legal, national government and trade unions. About Iwona PoselPreviously Iwona was a campaign analyst at Acxiom where she developed database and analytical solutions for online campaigns.MEC Asia Pacific Most Competitive Agency in,2014-06-26:/2014062676a6387bbd6d2eb22a16fd742d457eee2014-06-26T00:00:00+01:00Mecglobalinfo@mecglobal.comRECMA ranks agency no. 1 in their latest report MEC has been named the most competitive agency in APAC according to the latest annual Compitches Report from the Research Company Evaluating the Media Agency Industry (RECMA). The 2013 Compitches report evaluates the media agencies’ success in winning new business pitches taking into account client budgets, contenders and degree of involvement in global/regional pitches. Not only is MEC Asia Pacific ranked best overall performing agency in the region, but the media agency is also awarded A grades for competitiveness in Singapore, Australia and China. The ranking reflects MEC’s success in retaining key clients following competitive reviews; including among others Mitsubishi in Australia, as well as winning significant new business for the region; such as Sony Electronics, Tiger Airways and GE. Speaking on the announcement Chief Executive Officer of MEC Asia Pacific, Stephen Li said, “The days of price comparison only are gone, and clients today are looking for an agency that can help them embrace the digital possibilities of a changing marketplace. This is especially true of the fast growing Asia Pacific region. That MEC comes out as the region’s most competitive agency is a testimony to our amazing teams around the region and our ability to deliver genuine growth for our clients.”MEC India appoints Rahul Jadhav as National Trading,2014-06-26:/201406264d2353292c323f237b46171dfb87144f2014-06-26T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC India today announced the promotion of Rahul Jadhav to National Trading Head. In his new role, he will be responsible for media investments across platforms and will report to T Gangadhar, Managing Director, MEC, Sidharth Parashar, Head – Pricing and Investments, GroupM and to Michael Beecroft, Trading Head – MEC Asia Pacific. In his previous role, Jadhav was head of media buying on Colgate Palmolive. He has been with MEC since 2010 and will continue to be based in Mumbai. Announcing the development, T. Gangadhar, MD, MEC India said, “Trading is a massive differentiator for us and Rahul has the smarts to lead this critical function. He has an astute understanding of the media landscape and enjoys excellent relationships with our business partners. I wish him the very best in his new role”. Speaking on his promotion, Jadhav said “I am deeply humbled - I thank MEC for recognizing my work and providing me the opportunity to take on new responsibilities. I am very excited about working closely with our clients and making their investments work even harder”. Jadhav is a Bachelor in Engineering and holds an MBA degree from the University of Pune. Prior to joining MEC, he was Product Manager at Tata Motors. His career also includes a stint at Bajaj Tempo. He is an avid car enthusiast and a cricket fanatic.MEC Hong Kong wins Zuji Integrated Media,2014-06-24:/201406247a27f571699c4d2ac334960a388829712014-06-24T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC, has been awarded the Zuji Hong Kong ( business; one of Asia Pacific’s leading online travel agencies. The agency will handle its integrated strategic media planning and media buying, as well as its search and performance marketing. The business was awarded after a competitive pitch with 2 other undisclosed agencies. Commenting on the appointment, Hillman Lam, marketing manager at Zuji, said, “MEC showed a great understanding of our brand and we were very impressed by the recommendations from the team.  By combining the resources of all the media platforms available, and with their high performing tools we will be able to analyze our channel performance as well as our competitors’ more efficiently and effectively.” Matt Semple, Managing Director of MEC Hong Kong, added, “We are extremely honored to be selected by Zuji and have the opportunity to work with such a well-recognized brand in the growing OTA segment.  We are confident that with our vast experience in the travel and hospitality industry, we will be able to partner with Zuji growing their business even further and becoming a genuinely valued business partner.” ZUJI’s parent company is Webjet. Webjet is a public company (code: WEB) and is listed on the Australian Stock Exchange.Red Fuse Communications wins Best Mobile Media Agency of the,2014-06-09:/20140609e0a6e0ec9790035236caf46f68197e272014-06-09T00:00:00+01:00Mecglobalinfo@mecglobal.comRed Fuse Communications has been awarded the prestigious title of being the ‘Best Mobile Media Agency of the year’ at the Indian Digital Media Awards 2014. The agency was bestowed with a six award win at a platform that recognizes, celebrates and encourages work in the digital field of advertising and marketing communications, especially internet, mobile, gaming, social media and the blogosphere. The agency won three Gold, Silver and two Bronze at the India Digital Media Awards 2014. Red Fuse, WPP’s global full service agency, conceptualized and executed winning campaigns for Colgate-Palmolive (India) Limited. The win today further strengthened its mark in the industry and reinforced the relevance of horizontality in today’s diverse communication challenges. The agency has been awarded for the exemplary projects in the following categories: Gold awards for Best Digital Direct Response Campaign designed for ‘The Great Colgate Pilgrimage’ and Best SEM Strategy for the campaign ‘The Next Door Dentist’. The campaign for ‘The Great Colgate Pilgrimage’ won Silver in the category Best Campaign Use of Mobile, while bronze medals for work done in the categories of Best Innovation in Mobile Marketing and Best Use of Social Networks. The awards also recognized Red Fuse’ efforts for ‘The Great Colgate Pilgrimage’ and ‘Smile. Camera. Action’ campaigns respectively.Congratulating the team on this terrific win Ajith Babu, VP-Marketing, Colgate-Palmolive (India) Limited, said, “On behalf of the Colgate team, we would like to congratulate the Red Fuse team for this commendable win. As our partners, they have contributed immensely to innovatively communicate with our consumers. We look forward to many such successful campaigns." Elated on this win, Ms. Shubha George, CEO, Red Fuse Communications said, “Complex challenges need the most innovative solutions. In India, Location-based targeting has been used to primarily target people in the metros and has almost always used text messaging or WAP banner. This was the very first time in India a brand had used location-based voice communication and that too to a roaming rural subscriber. Being recognized and awarded on platforms only encourages us to push the limits and strive for more innovations. Red Fuse and our client Colgate-Palmolive (India) Limited work as true partners and the successful results of the new-age full service agency is here to stay.” The innovative location-based voice communication campaign has drawn national as well international recognition, with the agency winning several awards at global, regional and national events.MEC teams ready to roar at the Young Lions in,2014-06-03:/2014060310aa27d1dbfbb815b4af6664edd43ba52014-06-03T00:00:00+01:00Mecglobalinfo@mecglobal.comTwo teams have been selected to represent MEC at the illustrious 2014 Young Lions competition at this year’s Cannes Festival. Following stiff competition, Cristian Ortega and Javier Cruz from Chile and Carlos Cunha and Filipe Rodrigues from Portugal have won through to represent the agency in the final. Charles Courtier, Global Chief Executive, MEC, commented: “We are excited at having two teams in this year’s Young Lions final and we wish them the best of luck. We have a strong history in the competition and two years ago our UK team scooped silver. Hopefully this time, we can go one better. At MEC we take pride in our rising talent and we know that Cristian, Javier, Carlos and Filipe will represent the agency superbly in the final of the competition.” The Young Lions Competition is held during the Festival and is open to any advertising professional aged 28 or below. Teams must demonstrate strategic thinking and innovative approaches to solving an important marketing challenge to help drive critical business success. Gold, Silver and Bronze medals will be presented to the winners with the winning Gold team awarded during the Creative Effectiveness, Media, Mobile & Outdoor Lions awards ceremony, taking place on Tuesday 17 June.MEC Focuses on Analytics, Data and,2014-06-02:/20140602619cbd9c0f579a3ff0432db1032179b12014-06-02T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC today announced the arrival of Jonathan Edwards in a newly created role of Regional Director, Analytics, Data and Technology Lead, Asia Pacific. He’ll be based in Singapore. Jonathan will lead the agency’s growth in data and technology and be responsible for the advancement of analytics solutions for MEC’s clients in the region. Speaking to his appointment, Stephen Li, CEO for MEC APAC said, “I’m thrilled to add such a strong leader to our client centric Global Solutions team. Data, analytics and how we translate the insights are key to the way we create consumer experiences for brands. Jonathan brings a wealth of experience and knowledge which I’m confident will not only drive MEC forward, but also enable us to deliver on our ambition to be our clients’ most valued business partner. We have a focus on creating an industry-leading offer to ensure that our clients’ businesses thrive.”Jonathan will be tasked with managing and developing the analytics, data and technology function in MEC’s APAC regional client management division, Global Solutions; supporting the client teams through the integration of client and agency data in order to develop actionable solutions. He’ll also drive the agency’s development in new technology areas and promote the use of open source platforms. He will also work with Raj Gupta, Chief Strategy Officer for MEC APAC to grow the practice across markets. Prior to moving to Singapore, Jonathan worked with MEC in the United Kingdom as the Director of Data & Technology Services where he was responsible for bringing new products to market and expanding the technical advisory practice covering Campaign Process Management, Web Analytics and User Experience, plus Digital Strategy and Technology consulting. He has also as gained experience working at BSkyB and Deloittes in the UK in strategic analysis and modelling; technical leadership; reporting and analytics; operating model design; sales process optim1istion; forecasting and planning; third party relationship management; leading a team; senior stakeholder engagement; proposition management; incentive design; budget control; consulting-style approach; simplifying complexity.MEC Global Solutions supports UNHCR campaign to boost awareness of World Refugee,2014-05-22:/201405220b8efd289c9a577e6036c07f860b7aa12014-05-22T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC Global Solutions, the international division of MEC, has secured a range of free inventory for a multi-channel campaign to raise awareness of World Refugee Day for the United Nations High Commissioner for Refugees (UNHCR). World Refugee Day, which takes place on 20 June, celebrates the courage, strength and determination of people forced to flee their homeland under the threat of persecution, conflict and violence. With the help of MEC, UNCHR has bolstered its campaign through enlisting the support of a host of major media partners. Fourteen media owners have pledged a combined £350,000 in donations across print, online media and out-of-home channels to raise awareness of the day and help publicise the campaign’s objectives. This year’s campaign will place individual refugee family stories at the centre of the UNHCR’s work and will continue to emphasise the impact of war on families. The cross-channel campaign aims to remind the public of the strength and courage of refugees by inviting everyone to take part in sharing their stories. Visitors to the World Refugee Day site are invited to either submit their own personal testimonial or encouraged to share featured stories via social media channels and help underline the difficulties that refugees face. Media owners that have donated to date: Wall Street Journal, StumbleUpon, Unruly, Dennis Publishing , VideoGamer, The W00tmedia, Fox , Affectv, Microsoft, Bloomberg, JCDecaux, The Economist, Newsweek and Financial Times. The campaign commence from 2 June in the UK and US leading into World Refugee day itself on 20 June. To help promote this year’s World Refugee Day, the campaign will be leveraged through placement of celebrity messages from actress and model, Kat Graham and author and physician, Khaled Hosseini. Paid-for social media activity will also help promote the campaign, with activity across social platforms including Twitter, Facebook and YouTube and mobile gaming activity with media partner Kiip. “The conflicts in Syria, the Central African Republic and South Sudan amongst others are pushing record numbers of families to flee their homes. On World Refugee Day we shine a light on the courage and strength of refugees around the world and mobilise support to provide them with shelter and protection. The focus for this year’s campaign will ask individuals to share personal stories about refugee courage and survival, as well as success stories of refugees re-starting their lives in a new country. We are extremely grateful to all of the media owners and MEC for their invaluable support in raising awareness and publicising World Refugee Day,” says Leigh Foster, UNHCR Chief of Events, Campaigns and Goodwill Ambassadors. If any media owners would like to get involved in the campaign by donating inventory, please get in touch with Anna Lenné at MEC Global Solutions on strengthens West Coast,2014-05-22:/201405223c8b625c2c73e5ab0fae14bddb1d64582014-05-22T00:00:00+01:00Mecglobalinfo@mecglobal.comNew York, NY - MEC, a leading global media agency, today announced the appointment of two new senior leads out of its Irvine office, Brian Ko, Managing Partner, Senior Director of Digital and Sharon Pardee, Partner, Senior Director of Planning. Both will report into Andrea Hartman, who heads up MEC Irvine. Speaking to their appointment, Jitka Petrickova, Managing Partner for MEC West Coast said, “I’m thrilled to add two strong leaders to our growing west coast leadership team. We have a laser like focus on creating the best digitally integrated offer in the business to ensure our clients’ businesses thrive. Both Sharon and Brian bring a wealth of experience and knowledge that I anticipate will not only drive MEC forward, but enable us to deliver on our ambition to be our client’s most valued business partner.” Brian will be tasked with developing advanced digital experiences for brands, integrating strategy and activation to ensure that both clients and the agency remain at the forefront of driving transformational fully integrated solutions. Prior to joining MEC, Brian was Executive Vice President at Dedicated Media, a digital ad network, where he gained extensive multi-disciplinary marketing experience, overseeing the company's media, integrated digital strategy, content, business development and partnership efforts. He also led the development of strategic digital media strategies at Initiative, AMK and Publicis Modem. Sharon will spearhead all media and integrated planning efforts for the Amgen business focused on joining up communication efforts across Paid, Earned and Owned, in order to deliver truly integrated strategic solutions that drive client growth. Sharon brings to MEC diverse traditional and digital experience, working across industries including automotive, fast food, retail and pharmaceuticals for clients such as Ford Motor Company, Mazda, Lincoln Mercury, Taco Bell, Century 21, and Orange County Marathon. Most recently, Sharon worked at Inventiv Media 360 building holistic media strategies for brands like Onyx Pharmaceuticals, Endo Pharmaceuticals and Duchesnay USA.MEC Appoints Shenan Reed as President, Digital, North America,2014-05-02:/201405029d8c8e2fb455120f5d756e3fe68d80362014-05-02T00:00:00+01:00Mecglobalinfo@mecglobal.comDigital pioneer positioned to take MEC’s integrated offering to new heights MEC today announced the appointment of Shenan Reed as President, Digital, North America. Shenan will lead MEC’s digital business and be responsible for further driving the advancement of digital growth and innovation across North America. Marla Kaplowitz, CEO of MEC North America commented, “Strong digital leadership and innovation is crucial to moving us into the future. I am confident that Shenan is poised to continue our growth trajectory in this area, enabling both our clients and agency to remain at the forefront of the rapidly evolving digital landscape while cultivating progress in exciting and new ways.” A highly-respected leader in the digital space, Shenan has a strong background in integrated planning, and a genuine understanding and appreciation for how data informs the overall communications planning process. Her early understanding of the digital consumer journey led her to open her own agency, Morpheus Media, in 2001, which she built into a highly profitable and well-respected business, known for its work across luxury and fashion clients such as Neiman Marcus, LVMH, Mont Blanc, Chanel as well as media companies like The New York Times and A&E Television Networks. In 2011, Shenan merged Morpheus with the CreateThe Group, remaining on as Chief Media Officer to lead a cross-functional team responsible for all paid digital media (social, search, display, affiliate) as well as SEO, analytics and social and mobile strategy. “I have always admired the breadth and depth of MEC’s work, as well as the agency’s unique people-centric culture. This is a phenomenal opportunity to apply my knowledge and experience to drive genuine integration across MEC’s impressive portfolio of clients.” said Shenan. “I look forward to working across the agency as we further enhance our digital product offering, ensuring we deliver transformational digital solutions that future proof clients’ communication strategies.” Shenan succeeds Susan Schiekofer, who is leaving the agency to explore other leadership opportunities within the media community. Said Kaplowitz: “Susan has contributed greatly to MEC during her tenure. She’s made incredible strides in growing MEC’s digital practice as she led the entire restructuring of the US digital team to ensure strategic and operational efficiencies, recruited key digital talent, and drove the development of integrated digital solutions focused on delivering growth for clients.”MEC US appoints new Senior Digital,2014-04-22:/201404227b3b4ab33636894149b80cb5d207e5bd2014-04-22T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC strengthens the digital team for the Marriott International business.MEC today announced the addition of Jason Lee as Senior Partner, Senior Director of Digital.Jason will lead the development and stewardship of the overall digital business and strategy across Marriott International’s portfolio of brands, ensuring cross-team collaboration  to drive genuinely integrated digital communication solutions, ideas and activation.Speaking on his appointment, Marla Kaplowitz said “We’re thrilled to have Jason join our thriving digital leadership community. His extensive multi-disciplinary experience and understanding of the convergence of media and proliferation of digital will add to the tremendous strides we’ve made in enhancing our digital capabilities. His hire is a testament to our continued efforts in attracting top talent that can deliver fully holistic strategies that connect content, insights, data and technology to drive efficiencies and deliver client growth.”Jason comes to MEC with a wealth of experience working with some of the industry’s leading companies and brands, with a large focus within travel and entertainment.  Previously he served as Group Director, Digital at OMD in Los Angeles where he oversaw digital media strategy and buying for brands such as SeaWorld Parks & Entertainment, Hawaii Visitors & Convention Bureau, eHarmony and Experian Consumer Services. Prior to this, Jason spent a number of years at Starcom Worldwide in Chicago where he supervised strategic digital planning and execution of SEM campaigns for companies, including General Motors, Disney Studios, and ESPN.MEC on the Adweek 2014 ‘Media All-Stars’,2014-04-15:/2014041587242519e5d52ca75258e2f26adc46542014-04-15T00:00:00+01:00Mecglobalinfo@mecglobal.comPele Cortizo-Burgess named 2014 Adweek ‘Media All-Star’ MEC’s Global Head of Integrated Planning/President, Content Development was announced in Adweek's annual report celebrating 12 media agency executives (and one rising star) that are raising the bar through innovative strategies and new ways of seeing media.  “We are thrilled to see Pele recognized by Adweek for this prestigious honor. Pele is a true partner in every sense of the word. He has been a key driver of change across MEC and within our clients’ businesses, integrating insights and data more deeply into our planning process, blazing new trails for creativity and storytelling across disciplines, and delivering game-changing strategic leadership that challenges industry norms.  We look forward to watching as he continues to not only impact our business, but the industry at large,” said Marla Kaplowitz, CEO of MEC North America. Full coverage of the 2014 Adweek Media All-Stars can be found here.   Adweek is the leading source of news for marketing, media and advertising professionals. It delivers insightful, forward-thinking content across various platforms, including a weekly print magazine, an iPad app, daily newsletters, social media, original videos, events and awards. New CEO of MEC,2014-04-09:/2014040982e797cfe2350e1936e3e113413f3e4f2014-04-09T00:00:00+01:00Mecglobalinfo@mecglobal.comOana Padure announced today Oana takes her new position at the beginning of May and will report to Anna Lubowska, Chairperson for MEC across CEE. Anna Lubowska said, “We want MEC to continue to grow and be the most successful agency here. We made a conscious decision to take our time and find the right person to achieve this. Oana joins us from Media Direction, where she was Managing Director and had a very successful career. Her client centric approach means she will be very focused on ensuring we have the best talent within the agency, ensuring that we make MEC Romania the best place to work in the industry and make outstanding work for our clients." "Our business continues to get more and more complex and that’s both exciting and challenging. The scope of delivering excellence to our clients, diversifying our business and winning new business makes it more demanding every day and we need an agile management structure to reflect this new reality. To reflect that, Oana will work closely with Rogier Croes, who will stay very much involved in the development of MEC Romania throughout the rest of the year. We’re excited to welcome Oana on board.“ Oana has been Managing Director at Media Direction (part of the BBDO Group), since April 2010. Previously she has been with DRAFTFCB, former Foote, Cone & Belding, for over 9 years. She initially joined as Research Executive and, with time, progressed into positions such as Media Planning and Research, Strategic Planner and Strategic Planning Director. Oana started her professional career at Mercury as Project Leader Assistant. With 12 years of experience in Media Buying and Planning, Oana is an expert in drawing strategic vision for the industry having gained a good overall understanding of the business.MEC appoints Managing Partner in,2014-04-09:/20140409baa44e792d3520791278a0eb3e271a5b2014-04-09T00:00:00+01:00Mecglobalinfo@mecglobal.comJane Sullivan is new head of the recently launched Brisbane office. Jane will lead the Domino’s Pizza account and work to develop new business opportunities in the market. Jane has over 14 years’ experience working in the marketing and media industry with extensive experience both in her hometown of Brisbane and also in London. Most recently, Jane was communications director at UM Brisbane, leading the strategic direction across a large team of clients including Ardent Leisure Group, Shine Lawyers, FKP and Bond University. In that role, she was responsible for the strategy development, management, and implementation of these strategies throughout Australia and NZ.  Prior to UM, Jane spent time client side leading the marketing for the leisure tourism, major events and study divisions at Brisbane Marketing. During her six-year stint in London, Jane spent time working for the international divisions of both MEC and OMD London, working across a number of the world’s largest and most ambitious brands such as GE, Hilton Worldwide, Nissan, Accenture and Star Alliance. “Jane is a highly respected marketing and media professional who works in partnership with clients, entrenching herself in their business to add value and take their business to new heights,” said MEC Australia CEO Peter Vogel. “The future success of our Brisbane office is safe in her hands and her appointment is the first step in building a strong competitive offer in the Queensland market. We believe there are plenty of opportunities in Brisbane and, with Jane at the helm, we intend to tap into that potential.”MEC India wins GoDaddy,2014-03-28:/20140328512371037d8b0143e5c536140df86a3d2014-03-28T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC India lands media mandate for GoDaddy The relationship with the world's largest technology provider dedicated to small businesses begins with immediate effect and will be handled by MEC’s Gurgaon office. With over 12 million customers, GoDaddy manages more than 57 million domains globally. The company’s stated ambition is to help people easily start, confidently grow and successfully run their own ventures.  GoDaddy has identified India as a priority market for their global expansion. The company recently signed on Mithun Chakraborty with a view to democratise Internet-enabled businesses in India.    Roopam Garg, head MEC North added, “We are delighted to have the opportunity to partner GoDaddy on their exciting journey. GoDaddy is all about empowering people in their quest for success and we are happy to play a small role in this great endeavour.” In India, MEC manages a prestigious roster of clients – Colgate Palmolive, Britannia, NIVEA,  FlipKart, Citibank, Honda Motorcycles and Scooters, General Electric, Zee Network, Reliance Group, CavinKare, to name a few. MEC strengthens global Digital,2014-03-27:/20140327e014a625b2d155095e994620f7081b862014-03-27T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC today announced the appointment of Josh Berman as Head of Digital Product Development, reporting into Carl Fremont, Global Chief Digital Officer at MEC.  Josh will work with MEC’s global and local digital leadership to develop MEC’s digital product offer across specialist communities including social, search, mobile, performance marketing and digital content.    Josh comes to MEC having participated in the prestigious WPP MBA Fellowship program from 2009-2012. During this time, he worked with both GroupM and MEC to further advance the group’s trading and investment initiatives, as well as with Millward Brown on the commercial development and marketing of its digital media solutions.   Most recently, Josh served as Director, Brand Strategy Development for Kontera, a leading advertising technology company, and was responsible for the go-to-market strategy for the company’s content discovery product.   Speaking on his appointment, Carl Fremont said “We are pleased to have Josh join our global digital leadership community. It is important for MEC to attract the best talent in the business for the benefit of our product and our clients, globally. Josh’s appointment represents an important step towards driving on our global digital mission and sharpening our focus on a strong and consistent digital offer so that we deliver on our ambition to be our clients’ most valued business partner. I am excited that we have a team in place building a thriving digital culture at MEC.” “I’m delighted to be taking on this role within the MEC global digital team,” said Josh Berman. “Thanks to  MEC’s scale and expertise, I believe we are uniquely positioned to take advantage of the rapidly evolving digital landscape and help future-proof our clients’ communications strategies, ensuring both our clients and the agency remain at the forefront of driving transformational digital solutions.”MEC and CNBC release The Connected CEO,2014-03-11:/20140311fdc91fde0b51a95163098d53aa990c242014-03-11T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC and CNBC have partnered to conduct a highly in-depth research study, The Connected CEO 2.0, to find out the digital behaviors of top Asia business executives. The new research study, which was conducted between July and October 2013, included one-on-one interviews with top executives of multi-national companies across Singapore, Hong Kong and India.   Key findings of the study showed that:  C-suite fragment their use of multiple digital devices based on device limitations.  Content curation and aggregation feature on top of the wish list.  C-suite adoption of social networking in a personal capacity still low. C-suite respond to brand communications, but want to consume ads on their own terms.  Fragmented use of digital devices, behavior influenced by device limitations Attitudinally, C-suite are screen agnostic. They are receptive to accessing content from all kinds of digital devices and do not differentiate between screens, be it a tablet, smartphone or laptop.  Some media titles are still perceived to be better optimized for one device but not others. Tablets continue to make inroads, blurring the line between work and play. “Some brands are not set up properly. Whenever I try to access a particular title on my phone, it hangs and crashes,” said a CEO from Singapore. The need is not for replicating, but maximizing and tailoring content to each device’s strength, making content display seamlessly across various devices. Compared to our observation from the earlier study where the tablet was just starting to evolve into a work device, it has now replaced traditional laptops for work meetings and travel; at home the same tablet is also used for entertainment. Dissimilar to a phone or laptop which is guarded for own usage, CEOs have no qualms sharing the tablet with their kids. “Our research shows that C-suites have wholeheartedly adopted tablets across all markets. Interestingly, as a device, tablets span the personal (used for entertainment, and shared with the family) as well as the professional in a way PC’s do not. Adopting communications tailored to the tablet, thinking about portable content and interactivity will be crucial for brands looking for distinctive ways to target the valuable C-suite audience”, commented Charlotte Wright, Head of Planning, MEC Asia Pacific.   Aggregators feature on top of the wish list C-suites have anywhere from 3 to more than 100 apps on their mobile devices and the ability to manage these apps is a challenge.  They desire features that effectively aggregate content and intuitively recommend feeds based on reading patterns.  The power of information at their fingertips is an appealing benefit, as it addresses their age old lament of being time challenged and overloaded with information. “I can get content when I want content and engagement when I want to get engaged,” said a C-suite executive from Singapore. However, such intelligent content aggregators are only possible when users allow technology to monitor and analyze their internet habits, which in turn give rise to issues of privacy and intrusion. The challenge lies in figuring how to overcome a C-suite’s reluctance to share personal usage data that is needed to advance the performance of content aggregation tools.  Corporate engagement with social media is hailed, adoption in personal capacity still low C-suites believe in the power of corporate social networking as an important channel for marketing, building brand image and loyalty. However, like in the last study, personal adoption remains slow to catch on. They are open to exploring social networking benefits, but hesitant of it at a personal level – perceive them to be voyeuristic and hold strong beliefs in building connections via traditional forms. Social networking is done with caution as there is a blurring of the line between their work and non-work persona, thus they feel the need to be careful not to compromise their businesses. “The world has changed; digital media is the present for marketing activities. But some people are slow to capitalize on it. Everyone is looking at a scale and costs although they understand the potential. The good companies are experimenting a lot,” said a C-suite from India.   Educating C-suite on the value and impact of social network communications can help encourage participation in the long-run both on a personal and professional front. C-suite respond to brand communications, but want to consume ads on their own terms The C-suite are very focused on what they want to engage with; they are demanding customized brand communications more than ever.  Advertisements that cut-through are those which are relevant to their specific purpose. They are loyal to reputable brands that represent premium quality and strong heritage. Non-pushy brand messages, when placed in the right context and time do get noticed.  Most believe that the future of advertising is in audience engagement, and the only way to capture their segments’ attention is to present advertisements in a novel way. “The first few seconds are critical.  If in five seconds you don’t capture me, you’ve lost me,” said another CEO. “Our study shows that brands should create pull advertising that allow C-suite to consume ads on their own terms.  An interesting and engaging advertising message is the key to pique and capture a CEOs interest,” said Yu Mei Chan, Research Manager, CNBC Asia Pacific. MEC shortlisted for 10 Festival of Media Global,2014-03-07:/201403070477fc0c06f5e39bf6c48ee8a862e5362014-03-07T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC has been shortlisted for 10 Festival of Media Global Awards. The awards celebrate the very best in media thinking from around the world.  MEC has made the shortlist in the following categories: Best Communications Strategy: A Whiter Smile – the new little black dress, Colgate Optic White (Australia) Best Social Media Strategy: Channelling The Character, Bad Grandpa (Australia) Best Digitally Integrated Campaign: Stoptober, Public Heath England (UK) Best Entertainment Platform: Anchorman 2: Ron Burgundy Takes over MSN, Microsoft/Anchorman 2 (UK) Best Use of Technology: Xaxis Synced Provides Cross-Channel Engagement, Activision (UK) Consumer Research Award: Project Slipstream, alongside Mirriad, STV, Technology Strategy Board (UK) The Effectiveness Awards: Stoptober, Public Health England (UK) The Utility/Public Service Award: Stoptober, Public Health England (UK) Best Event/Experiential Campaign: London’s Earth Hour goes ‘into darkness’ with Star Trek, Paramount Pictures UK, alongside Paramount Pictures UK, Kinetic, Abundant, Way to Blue, Ars Electronica Futurelab, Ascending Technologies (UK) Best Use of Mobile: Nescafe DolceWord, Nescafe Dolce Group (Denmark), alongside MediaCom Beyond Advertising, DRF, AddThunder (Denmark) The winners will be announced at an awards ceremony held during The 7th Annual Festival of Media Global which is taking place in Rome, Italy from 6 - 8 April 2014. MEC UK is one of The Sunday Times "Best Companies to Work For" for the 4th consecutive,2014-03-05:/20140305e14fc3c32e8c340965359e88417cae992014-03-05T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC UK is to spend its fourth year in a row as one of The Sunday Times Best Companies to Work For 2014. The 2014 process saw 897 companies applying to achieve a ‘star status’ with just 148 of these companies achieving 2 Star Status, split between small, medium and large organisations. Based on staff feedback, organisations receive a Best Companies index score which then determines the star rating compared to a fixed standard. The judges particularly credited MEC UK with successes in the following areas garnered from the recent agency-wide employee survey: 95% of staff said that MEC was a good place to work whilst 91 per cent of staff said that that they felt that they had developed through leading edge training 92% of MEC employees said they felt that they have autonomy in their role and  that they are encouraged and empowered to be insatiable and  push for new challenges 94% of staff said they feel that MEC really cares about their health and wellbeing, whilst 90% said that MEC’s ‘My Perks’ benefits package is leading edge Sarah Hennessy, Managing Director, MEC commented: “To be listed on the Sunday Times list for a fourth consecutive year is a fantastic achievement for us as we continue towards our goal of becoming the best agency to work for in the UK. Every single person who works at MEC has helped to make this happen and I’m delighted with the result.” Clare Alger, Director of People & Culture, MEC, commented: “We’re thrilled with this accolade and are lucky to have such a talented, passionate and engaged group of people in our business. I’m really proud of what we have achieved together and the fact that we have been placed within the top 100 companies for the fourth consecutive year is outstanding”.New top management in MEC,2014-02-28:/201402281f9887f3c40dfa0b22bc15501f99306a2014-02-28T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC today named Jason Dormieux and Stuart Bowden as joint CEO of MEC UK. In addition, Sarah Hennessy has been promoted to Managing Director and Paul Hutchison has been named Deputy Managing Director. The announcement was made by Tom George, Chairman of MEC UK and Northern Europe. The appointments are effective immediately.  Jason and Stuart will report to Tom George. Tom George said, “We want MEC to continue to grow and be the most successful agency here. We were named Agency of the Decade last year and our ambition is to be named Agency of the next decade too. One of our great strengths has been the stability of the management team and it has always been our desire to maintain continuity and promote where possible from within.   Our business continues to get more and more complex and that’s both exciting and challenging. The scope of delivering excellence to our clients, diversifying our business and winning new business makes it more demanding every day and we need an agile management structure to reflect this new reality. Stuart and Jason have been instrumental in the continued success of MEC and have very complementary skills in the areas that we believe are going to be critical in taking MEC to the next level. Sarah has done a great job as one of the senior management team alongside Steve, Stuart and Jason and her promotion is in recognition of this. In Paul we have a consummate client leader and his promotion recognises the importance of delivering a first class service to all of our clients. In Jason, Stuart, Sarah and Paul we are extremely fortunate to have people with such strong skills and reputation within our company. I am confident that with their knowledge and experience, along with the support of our UK Management Board and the regional MEC team they will replicate the UK winning formula to more clients across the business.“MEC India add innovative consumer experience,2014-02-24:/201402241a14a94fa6ac913ab682b38a12b02ae02014-02-24T00:00:00+00:00Mecglobalinfo@mecglobal.comSidhraj Shah is new Head of Brand Activation MEC India have announced the appointment of Mr. Sidhraj Shah as Head of Brand Activation. His mandate is to deliver innovative consumer experiences and to expand MEC’s brand engagement and implementation services. Shah’s last assignment was at Wizcraft as Deputy General Manager. An MBA from Bombay University, he will report to T Gangadhar, Managing Director, MEC and to Dalveer Singh, Head Experiential Marketing, APAC, GroupM’s experiential marketing unit.  Speaking about the appointment, T. Gangadhar said, "We are pleased to have Sidhraj on-board. His proven track record of helming award-winning campaigns will be a definite asset to MEC and to our clients. Integrated marketing communications (IMC) is at the core of MEC and I am confident Sidhraj’s experience will further improve the quality of our product.” With prior stints at O&M, SSC&B Lintas and Bates 141, Shah has conceived and executed ground-breaking campaigns for clients such as McDonald’s, Standard Chartered, Virgin Mobile, Siemens, MTV and MiD-Day. He has successfully executed activation programs that have become case studies within the industry - such as India’s 1st Pogo Flash Mob activation for McDonald’s, the RFID Tech innovation for Siemens Data Tracking at Elecrama (2012) to India’s largest 3D art-style façade for MCHI Exhibition (2013). On his appointment, Sidhraj Shah said, “I am very excited with this opportunity to be working with MEC. My aim will be to continue to deliver noteworthy and unique propositions for our clients and consumers alike.” Dalveer Singh added, “We set our sight at the highest level when looking for a new leader at MEC and I am pleased to say we have achieved our objective. We wanted a very high caliber person with a proven track record combined with fresh thinking and have the drive to do the unusual. I am personally very excited and welcome him to the family.”MEC North America adds mobile expertise,2014-02-13:/20140213a05edead4af065af16dc96c22844e2312014-02-13T00:00:00+00:00Mecglobalinfo@mecglobal.comRachel Pasqua joins as Head of Mobile New York – MEC, a leading media agency, today announced the appointment of Rachel Pasqua as Head of Mobile for MEC North America. She will report to Susan Schiekofer, President, Digital, MEC North America.  Rachel has been working within digital media for fifteen years, eleven of those with a specialty in Mobile Marketing. Prior to joining MEC, Rachel served as VP, Mobile at iCrossing, where she founded and managed the emerging media group, creating mobile solutions for clients such as Toyota, Kia, Hilton, LG, TD Bank, BCBS, Hearst Magazines and Hearst Newspapers.  Rachel also ran the Emerging Media Lab at Organic as Executive Director of Mobile and was a co-founder of Token Digital, a product-focused strategic design agency An accomplished author, Rachel has been a key driver of the mobile conversation, publishing her first book in 2012 entitled, "Mobile Marketing: An Hour a Day," (John Wiley and Sons, December 2012), and has another book on the way, "The Responsive Brand," which is due for release in 2014. In addition to her own blogs, and, Rachel is a regular columnist for Search Engine Watch and an active contributor to a number of industry publications as well as a frequent speaker and panelist at events such as The Mobile Marketing Forum, SXSW, Ad:Tech and Digiday among others.  An active proponent of standardization in the mobile industry, she is a long-time supporter of the IAB and Mobile Marketing Association’s mobile initiatives and an active member of mobile-focused groups within both organizations. Susan Schiekofer commented on Rachel’s appointment, “We are excited to have Rachel on board. She is an extremely experienced digital marketer and as such will help us guide and grow our mobile offering at MEC, enabling us to bring our clients still more innovative mobile marketing solutions, and deliver on our ambition to be our client’s most valued business partner.” "I am delighted to be joining MEC, a world-class agency that is well-positioned to take advantage of the rapidly changing media landscape and truly integrate mobile into clients' overall digital strategies.  By partnering with the talent team of agency leads, I look forward to bringing our clients not only mobile media opportunities, but best-in-class mobile marketing solutions that address the demands of our evolving multiscreen, real-time world and augment their businesses." MEC reveals 2014 consumption trends in,2014-02-12:/2014021215ec4e0a31313e7c7b4d82860c485ea62014-02-12T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC China, have released its “China Consumption Trends” for the fourth year, pinpointing prominent developments contributing to Chinese consumer behaviour in the coming year. As China faces a continual onslaught of rapid transformation, understanding fundamental changes in consumer behaviour is vital for business success. Thomas Nolsoee, Chief Strategy Officer, MEC China, explains, “As China is getting more and more established, brands will be forced to move from distribution strategies to consumer value strategies. In this environment there are real opportunities for existing and new companies to capitalize on the consumer trends in China. If you don’t, someone else will.”   The report integrates input from over 60 trend and marketing specialists as well as analysis from syndicated databases on Chinese consumers. The top Chinese consumption trends for 2014 are: 1. Move like Geeks 2. Buying Balance 3. Wake up the Night 4. Experiential Consumption 5. Power of the Niche 6. Master Chef & Foodie 7. New Fashion of Chinese Brand 8. More Transparency, Please! 9. One-Finger Consumption Move like Geeks People are bringing out their inner geek and now, the ‘Geek’ movement has become mainstream. As high technology fanatics, they use all things digital to fuel their passions, dictating how they live and behave. They know more, experience more and create more. In 2012, 31% of consumers said they are high-tech trend setters within their communities, up by 35% since 2010. Most importantly, they choose to broadcast their geek passions, using it as social currency to differentiate and give themselves an edge. Implication: Geeks can be your most important advocate, support centre and brand educator. Think about how your brand can help them to broadcast and feel recognized. Buying Balance People are buying the concept of a balanced lifestyle. As the Chinese population becomes more affluent, they face ever growing pressures, from competition at work to food scandals and pollution. As a result, the Chinese want to rebalance. They look to spirituality. They aim to contribute back to society. They attempt to be more environmentally friendly. Consumers are challenging this back into their buying habits, for example the growth in yoga uptake, juice diets and gym memberships. Implication: Think about how your brand can contribute to the concept of a balanced lifestyle – both in a functional and emotional way. Experiential Consumption Chinese consumers want to be inspired. They are increasingly looking at factors beyond the physical product when making consumption decisions. Throughout the entire purchase journey, they expect absorbing experiences to stimulate, educate and provoke. 84% of consumers stated that they would like to shop in an amiable environment, up 47% since 2010. So think beyond the product, bring the brand story to life and tantalize the senses. Implication: How can you move from selling products to selling experiences? Brands which excel at building superior experiences will enjoy a more loyal and active consumer base. Wake Up the Night In China, when night falls, the city wakes. As the pace of life gets faster and faster, a 24 hour day is no longer enough. Night consumption prevails. For example, the number of consumers who took into account the extended business hours when choosing a supermarket tripled in 3 years. Taobao/ Tmall achieved 6.7 billion RMB in sales from 12:00am to 1:00am on the Chinese holiday of November 11th. Consumers are extending their ‘night life’ and brands are considering platforms specific to this type of user. Implication: Brands can achieve incremental sales by making themselves available outside normal business hours. Growth can be further accelerated by using mechanics such as limited editions and promotions. More Transparency, Please! Now more than ever, Chinese consumers have been empowered to make choices. And with this comes growing demands. With digitalisation, consumers are able to get more information pre-purchase. They aim to know what exactly they are paying for and are eager for complete transparency. Half of consumers said that they want to check the contents before they make their purchase decision, up 14% from 2010. Transparent consumption not only means consumers’ have a right to know but also implies companies’ have the social responsibility to tell. Implication: Act less as a brand and more as a friend. New Fashion of Chinese Brands Historically, if you ask consumers why they bought Chinese brands, they probably would have mentioned low price and high availability. However, as China grows in economic dominance and social influence, Chinese brands are becoming trend setters. Chinese quality is fuelling national pride. According to Alibaba, during the Tmall double eleven activity, eight out of every ten sales were for Chinese brands. This equated to 1.5 billion RMB in sales. Implication: Upon a strong foundation of quality, a focus on Chinese heritage, craftsmanship and innovation can be strong business driver.MEC@MATI: Taking a deep dive into the era of Open Source,2014-02-10:/20140210785ec30b678c6cafd4671350a6d3118c2014-02-10T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC, a leading media agency, is sponsoring the inaugural Marketing & Ad:Tech Israel (MATI) conference in Tel Aviv on February 11th. By choosing to partner with this technology-meets-marketing conference, the global agency displays a firm belief in that the future of marketing and advertising is intimately interlinked with innovative technology. The MATI conference focuses on digital marketing and features numerous agile start-up tech businesses that Israel has a disproportional high number of. MEC’s delegation comprises the senior global team along with over 15 clients from across the network including representatives from AT&T, CITI, SAB Miller and Beiersdorf. The interest from marketers is significant and a testament to how MEC is focusing on new product development ideas for today’s marketers. MEC’s Global Chief Digital Officer Carl Fremont, himself a keynote speaker at MATI, commented, “The times of advertising-first thinking are over. Instead, the digital age of marketing puts technological solutions at the heart of a marketing strategy – as connecter and driver between marketing and product. This makes MATI the right place to be for marketers who want to future proof their business.” The conference provides an opportunity to meet engineers and developers from start-up tech companies, giving access to the behind-the-scenes of the new technology that will shape the marketing strategies of tomorrow. Carl Fremont’s own contribution to the conference will focus on ‘Open Source Marketing’. Fremont said, “Technology developers are transforming our everyday lives with greater interactivity and connectivity, creating cultural and behavioural shifts that are impacting brand consideration and purchase, globally and locally. To continue growing our clients’ and our own business we are taking a deep dive into what we have coined Open Source Marketing.” Open Source Marketing involves MEC sourcing ideas and inspiration from inside of the company, and building on top of the infrastructure others have created to grow brands and add layers to products’ features and benefits – eliminating having to build it from scratch. The world changes too fast for any company to be able to effectively build and grow everything from the ground up in-house, making opportunities to partner and use open source techniques the optimum solution. Fremont elaborated, “With Open Source Marketing we explore the possibilities given in software and hardware codes and applications which are open to anyone to build upon, enabling us to create, enhance and distribute brands’ experiences. Today’s marketers end their agencies need to think and behave more like software developers than advertisers.” Learn more about the Marketing & Ad:Tech Israel conference here: Follow MEC on Twitter, live from the conference: #MECatMATIH&M appoints MEC as its new media agency in,2014-02-07:/201402072d217fa43df2aaf94e97118f432a8e6c2014-02-07T00:00:00+00:00Mecglobalinfo@mecglobal.comWarsaw 2014 – MEC, a leading media agency, is appointed as new media agency for the Swedish clothing company H&M in Poland. The win was announced after a media tender process to procure a new media agency to handle the media strategic and buying services for the successful retailer. Izabela Albrychiewicz, CEO, MEC Poland commented, “Retail of today is at cross roads, and understanding how to keep the stores thriving, is the key to success. I am looking forward to put our longstanding experience with retailers to use in helping H&M grow in the Polish market.” MEC is part of GroupM, the largest media investment management company in Poland, with reported billings of USD 516 million. MEC is ranked as the #1 media agency in Poland by the international media agency evaluator RECMA.H&M appoints MEC as its new media agency in,2014-02-05:/2014020521f2ab4ffa88ae4039a999966a5eb17f2014-02-05T00:00:00+00:00Mecglobalinfo@mecglobal.comJakarta 2014 – MEC, a leading media agency, is appointed as new media agency for the Swedish clothing company H&M. The win was announced after a media tender process to procure a new media agency to handle the media strategic and buying services for the retailer that launched in Indonesia last year. The conclusion of the tender process saw MEC coming out as a winner, thanks to a spot-on strategic approach, an outstanding digital offer, and, not in the least, the enthusiastic team at MEC. Ajay Gupte, Managing Director, MEC Indonesia commented, “For a retailer to gain foothold it is very much about using media touch-points effectively to create significant on-ground buzz to ensure high and regular footfalls at the store. I am looking forward to put MEC’s longstanding experience with retailers and insights into the tech savvy Indonesian consumers to use in helping H&M thrive in Indonesia.” MEC is part of GroupM, the largest media investment management company in APAC, with reported billings of USD 3,126 million. MEC was ranked #1 media agency in Indonesia by international media agency evaluator RECMA’s Qualitative rankings for 2013.R3 ranks MEC in Singapore and Taiwan first in the 2013 New Business,2014-01-28:/201401287a3e00db0ab4a2a717c63afd12d9b0b32014-01-28T00:00:00+00:00Mecglobalinfo@mecglobal.comJanuary 2014 – MEC, a leading media agency, is named the most wining agency in Singapore and Taiwan by agency consultancy firm R3. The survey was conducted across 14 of the region’s leading media agencies and placed MEC Singapore and MEC Taiwan top of the class when it comes to retaining existing clients and winning new business. R3 is one of the most respected consultancies in the APAC region, with agency comparisons dating back 11 years. Stephen Li, Chief Executive Officer, APAC, said, “This is a fantastic recognition of our focus on new business growth which remains a key priority for MEC. Our teams work tirelessly to deliver for clients and prospects, and their efforts truly paid off in 2013.” MEC had an outstanding 2013 in the APAC region, with significant wins including the regional accounts for Sony Electronics, Tiger Airlines and Singapore Tourism Board; United International Pictures and Abbott Nutrition in Singapore and Studybank, Suzuki, Nikon and Mitsubishi Electric in Taiwan. MEC is part of GroupM, the largest media investment management company in the Asia Pacific region, with reported billings of USD 3,126 million.MEC India and Britannia Good Day Wishes ‘Happy Good Day to You’,2014-01-24:/201401245dbd4832936277a9cde362c86589b2c52014-01-24T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC India has designed and implemented an engaging digital campaign for Britannia Good Day biscuits. The Happy Good Day to You campaign acknowledges that small acts are all it takes to make someone happy. Happy Good Day to You invites users to send daily greetings to their loved ones. The campaign has a dedicated website with thematic messages to express different feelings of friendship, love and humour. The site also allows the user to personalise their greeting, customise the message and add images which will let their loved ones have a “happy good day”. The website has features incorporated to enhance users’ opportunities for engagement. One is The Wish Meter which tracks the number of wishes sent in each city and highlights the top eight cities. Another fun feature is the “What’s Your Good Day Moment?” Here users are urged to share their delightful moments and letting the happiness spread. A link to Facebook keeps the audience updated on new content and involving initiatives like contests. MEC, renowned for providing genuine integrated solutions to clients, has successfully connected with Britannia Good Day’s audience: according to The Wish Meter, there have been over 175.000 wishes sent already. Zubin Tatna, MEC India’s National Director in Planning said, “MEC is delighted to partner with such a reputed brand that has been there for more than 25 years. Making someone happy, can be as simple as sending a greeting or a pleasantry across. We are glad that the campaign has been appreciated and has received great response from the target audience. We are certain that through this initiative, we have helped Britannia Good Day attract more visibility across the country.” Anuradha Narasimhan, Director – Marketing, Britannia Industries Limited commented, “The new Good Day campaign is all about having a good day, every day. And this thought is captured beautifully in the wish “happy good day to you”. With the digital campaign, our objective was to communicate this wish to everyone and get people to start using the phrase every day. MEC helped us do just that by devising a comprehensive digital strategy. Through our website we have been able to get over 175.000 consumers to spread the happiness with a simple “Happy Good Day to you” wish. We are happy to partner with MEC in bringing happiness to our consumers.” Visit the campaign site here:    MEC strengthens its digital offer in the Asia Pacific,2014-01-24:/201401245586e6ba124fc44f4911b1ef4558f0e62014-01-24T00:00:00+00:00Mecglobalinfo@mecglobal.comAntony Yiu appointed new Head of Search & Performance SINGAPORE, January 2014 – MEC, a leading media agency, today announced the appointment of Antony Yiu as the new Head of Search & Performance for MEC in APAC. He will be responsible for developing world-class search and performance hubs in the APAC region and will report to Ben Poole, Head of Digital, APAC. Ben Poole commented, “We are excited to have Antony on board. His track record with clients and talent is, I believe, unrivalled in the search and performance marketing industry. Hiring Antony is a statement of intent that we are fully serious about developing the best search and performance practice in APAC.” Antony Yiu has worked within the media industry for more than 15 years, latest as the Managing Director of iProspect Hong Kong, the award-wining office, which he helped start in 2008, and as Managing Director for key clients with iProspect APAC. His extensive experience includes developing search and digital strategies for regional clients such as Shangri-La Hotels & Resorts, Mandarin Oriental Hotels, The Peninsula Hotels, Sony Consumer Electronics, Ralph Lauren and DBS. Prior to iProspect Hong Kong, Antony worked in a variety of market research and technology companies in US and Hong Kong, including Google, AdBrite, and TNS. “I am delighted to be joining MEC, one of the most creative and inspiring agencies in the business, and I look forward to applying my skills and knowledge, exploring the constantly evolving digital landscape and ensuring MEC remains at the forefront here. I value their integrated, holistic approach to digital planning and strategies, instead of evaluating search in silos. This will prove to be particularly essential for the changing dynamics in travel and hospitality, as well as financial industries, with the goal to drive acquisitions directly digitally.” said Antony Yiu. MEC APAC CEO Stephen Li sees the new hire as an important step towards providing innovative, integrated solutions to clients, “Anthony is an accomplished professional with a unique background and his appointment enables us to develop a region leading competency. His deep expertise in search, performance and business development will be invaluable for our teams, and we look forward to his innovative solutions for our clients and agency partners.”   MEC is part of GroupM, the largest media investment management company in the Asia Pacific region, with reported billings of USD 3,126 million.MEC and Britannia Good Day Wishes ‘Happy Good Day To You’,2014-01-23:/201401233e5aee879c65e8b98bd7cc984cb046232014-01-23T00:00:00+00:00Mecglobalinfo@mecglobal.com23rd January 2014, Mumbai: MEC, a leading global media agency and a founding partner of GroupM, has designed and implemented an engaging digital campaign for Britannia Good Day biscuits. The campaign titled HappyGoodDayToYou is aimed at bringing a smile through small actions without a rhyme or reason. “Happy Good Day to you" is a new wishing revolution which invites users to simply send daily greetings to their loved ones. Britannia Good Day believes that small acts are all that it takes to make someone happy. The team strategized the digital campaign that will bring a smile upon a loved one’s face knowing that someone somewhere is thinking of you. The campaign has a dedicated website with thematic messages to express different emotions and feelings of Friendship, Love and Humor. Since the activation started in December, special greetings for Christmas/New Year were also incorporated. The site also allows the user to personalize their greeting, customize the message and add images which will let their loved ones have a Happy Good Day. The campaign has been linked to Facebook, which keeps the audience updated on the campaign developments. Through the page, the audience is made aware of the contest winners, traffic generated to the microsite, update on entries and interesting contest pictures. The website has many interesting features incorporated into it. The first one being The Wish Meter. It is like a tracker, which tracks the number of wishes sent by each city and the top eight cities are mentioned on this Meter. Another interesting and fun feature on the website is the “What’s Your Good Day Moment?” It urges viewers to share their delightful moments and let the happiness spread on to all others viewing the website. All the user has to do is upload happy pictures and make the world smile :) MEC, known for its specialization in providing genuine integrated solutions to its clients has reached out successfully to Britannia Good Day’s audience by using appropriate platforms to convey the message – ‘Small acts is all that it takes to make someone happy.’ According to The Wish Meter, there have been over 1 lakh wishes already sent. Giving details on the campaign Zubin Tatna, National Director Planning, MEC India said “MEC is delighted to partner with such a reputed brand that has been there for more than 25 years. The brief given to us by Britannia Good Day was to popularize the greeting “Happy Good Day to You”. The team at MEC was successful in capturing this message through this campaign. Making someone happy, can be as simple as sending a greeting or a pleasantry across. We are glad that the campaign has been appreciated and has received great response from the target audience. We are certain that through this initiative, we have helped Britannia Good Day attract more visibility across the country.” Sharing her views on the campaign, Anuradha Narasimhan , Director – Marketing, Britannia Industries Limited said “The new campaign of Good Day is all about having a good day, every day. And this thought is captured beautifully in the wish "Happy good day to you". Our objective with the digital campaign was to take this wish to everyone and get people to start using it in common parlance. MEC helped us do just that by devising a comprehensive digital strategy to get India to start wishing each other "Happy Good Day to you". Through our website,, we have been able to get over 1.75lac consumers from the length and breadth of the country to spread the happiness with a simple "Happy Good Day to you" wish. Because the brand believes that's all it takes to make someone's day a good day. Happy to partner with MEC in bringing happiness to our consumers" Contest closes on 31st January, 2014  For more details log on to http://www.happygooddaytoyou.comMEC releases its fourth annual Review,2014-01-20:/20140120e5d0fbfe58d799ecc2f09d17e3c154a62014-01-20T00:00:00+00:00Mecglobalinfo@mecglobal.com2014 edition pulls together key global thought leadership essays MEC, a leading media agency, today released its fourth edition of Review Preview (RP No.4). This collection of global essays recaps the most significant takeaways and innovations from the past year, and sets the trends for 2014 and beyond, distilling for marketers the impact on the evolving marketing landscape. The contributions, written by some of MEC’s most senior staff from across its international network, offer a truly global perspective on the industry. Key trends include: The second age of digital advertising – from ugly duckling to graceful swan: The first waves of digital advertising left a lot to be desired in aesthetics, but with the growth of touchscreen devices, ubiquitous fast connections in many countries, and the evolution of digital design, we’re at the beginning of the next age of digital advertising. Mind the gap: As the importance of accountability and ROI has risen, so has the desire to close the gap between digital marketing and physical ‘retail’ sales. Various technology and media companies are working on fine-tuning techniques to be able to assign foot traffic and sales to digital marketing exposure, with mobile technology and data analysis at the heart of it. TV has never been better: Not only are we able to watch more great content on more platforms and with more control, but the quality, breadth and depth of TV content is better than ever. Brands are built by links and tweets: Brands need to recognise the importance of storytelling, in both long and short form. This brings consumers in on an emotional level, while simultaneously living in the diverse places and spaces where they are experiencing new content, provoking them to want more and to dig deeper. The era of open source marketing: One of the lasting impacts of digital technology is how it has allowed for disruption and disintermediation in so many industries, and the same has become true in the marketing and advertising industry, with the ability to not only access media inventory directly through tech platforms, but also to build on top of what others have built and use it to your advantage. Data and marketing – growing up and finding its place in the world: Data has come a long way this year, as have the ways brands have gone about protecting consumer data. The result is improved ways of protecting data, as well as improvement around brand understanding on how to best leverage specific data streams to guide both the creative and strategic process. Programmatic media buying – an approach for all seasons: As technology has improved, and the industry’s use of it becomes more sophisticated, many believe that programmatic media buying can and will be applied to more and more sources of media and for a wider range of objectives – all helping get the right message to the right person, at the right time and at the right cost. From connected devices to connected living: As the notion of wearable technology becomes increasingly commonplace, people are turning towards the notion of connected living, moving beyond their smartphones towards a variety of lifestyle devices and technologies that leverage the power of digital connectivity to help them live the best life possible. Commenting on Review Preview, Carl Fremont, Chief Digital Officer, Global said, “This year’s articles from our fantastic global network of senior leaders provide a comprehensive overview of marketing trends. The themes emerging from the essays confirm that we have entered the digital age of advertising where technological solutions are at the heart of marketing strategies as connecters and drivers between marketing and products. We need to explore the possibilities offered by software and hardware codes and applications which are open to anyone to build upon, enabling us to create, enhance and distribute brands’ experiences. Today’s marketers and their agencies need to think and behave more like software developers than advertisers. This is what we call Open Source Marketing.”MEC Hong Kong strengthens team with new management structure Matt Semple promoted to Managing,2014-01-15:/201401152217be0c7e68fea131dbdd9825f201da2014-01-15T00:00:00+00:00Mecglobalinfo@mecglobal.comHONG KONG, January 2014 – MEC, a leading media agency, today announced the appointment of Matt Semple as the new Managing Director of MEC Hong Kong. “I’m very excited to be taking on the management of MEC Hong Kong working with a great portfolio of international and local clients, and to ensure that we achieve our mission to be the best in class in terms of client centric, ROI focused delivery,” said Matt Semple. “We are currently well placed to take advantage of the rapidly changing media landscape here with digital investment from our clients far exceeding the market norm.” In addition, Doris Mok, who was previously General Manager, now assumes the role as Head of Client Service. The new management team will be working close together, focusing on strengthening the relationship with key clients such as Citibank, Chanel, Marriott Colgate-Palmolive, H&M and Singapore Airlines as well as nurturing talents and driving new business initiatives. The new Hong Kong MD comes from a regional role in the management team of MEC in APAC. Matt Semple has more than 15 years’ experience working with some of the world’s most recognisable brands, driving thought leadership, creativity and strategic development. He has a sharp focus on building deeper and meaningful relationship with clients, to drive thought leadership, creativity and strategic development. “As the market continues to change and grow, so we at MEC must also evolve. I have great faith that Matt and Doris and their team will deliver increasingly consumer-relevant and engaging communications for all of our clients. Combining insight and passion – I am confident that they will lead us to even greater success,” said MEC APAC CEO, Stephen Li. MEC Hong Kong is part of GroupM, the largest media investment management company in Hong Kong, with reported billings of USD $1.330 million.MEC Thailand strengthens team with new management structure. Move spearheads MEC’s new,2014-01-07:/2014010794801e477eb0b737faf41c8f7422e4be2014-01-07T00:00:00+00:00Mecglobalinfo@mecglobal.comBANGKOK, January 2014 – MEC Thailand promotes Nuvee Pongsathidporn to Managing Director and is also introducing a Head of Product & Planning role into the management team to help spearhead a new results orient vision and direction for the company. “I’m very excited to have the opportunity to lead a new era for MEC in Thailand, not only building on our past success but with a determination to further improve our product with better quality and insightful thinking” said Nuvee. “Introducing a new Head of Product and Planning role will help us focus more on these areas for better quality and insightful thinking, to drive change and take advantage of all the changes in the market to benefit all our clients.” Nuvee replaces Sunee Paripunna who is leaving the company after more than five years in the MD role. Nuvee will be overseeing MEC’s THB3,000 million (USD$97 million) worth of client business and will be working alongside the new Head of Product and Planning and two senior partners, Sarnchatt Chansrakao, Managing Partner, who heads MEC special units (MEC Access and MEC Interaction), and Panruedee C. Charoenying, Business Director, who heads MC2 and strategic trading initiatives.   As MEC seeks to identify candidates and fill the Head of Product and Planning role, the MEC regional team will continue to actively support the Bangkok office in this area. Nuvee has over 15 years' media planning experience for many international clients including P&G Asean, Coca-Cola, Colgate-Palmolive, and General Motors. Nuvee joined MEC Thailand 6 years ago as Business Director managing two key units of MC2 and Analytics & Insight before being promoted to General Manager in 2010 to look after wider range of the agency areas such as product superiority, new business, and staff development. “As the Thai market continues to change and grow, so we at MEC must also evolve. In Nuvee and his new management team, I have great faith in our ability to deliver increasingly consumer-relevant and engaging communications for all of our clients. Combining insight and passion – I am confident that they will lead us to even greater success” said MEC APAC CEO, Stephen Li. MEC Thailand is part of GroupM, the largest media investment management company in Thailand, with reported billings of USD $1,155 million and more than 500 employees.MEC Singapore wins big at the Marketing Excellence,2013-11-13:/2013111329e2bf0f6588fafb5819d6a6317b11f42013-11-13T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC Singapore, a leading media agency, scooped a total of fourteen awards at the Marketing Excellence Awards held in Singapore last night including Marketer of the Year award for their client SingTel. In addition the agency won: Gold Excellence in Advertising for SingTel ‘Hawkers Heroes’ campaign Brand Strategy for SingTel ‘Hawkers Heroes’ campaign Consumer Insight/market Research for SingTel ‘Hawkers Heroes’ campaign Content marketing for SingTel ‘Hawkers Heroes’ campaign Experiential/Event Marketing for SingTel ‘Hawkers Heroes’ campaign Integrated Marketing (Consumer) for SingTel ‘Hawkers Heroes’ campaign Marketing Communications for SingTel ‘Hawkers Heroes’ campaign Media Strategy for SingTel ‘Hawkers Heroes’ campaign Silver Excellence in Public Relations for SingTel ‘Hawkers Heroes’ campaign Viral Marketing for SingTel ‘Need4GSpeed’ campaign Excellence in Social Media Marketing for SIA ‘Like to Unlock’ campaign Bronze Excellence in Media Strategy for SingTel ‘Roaming’ campaign Excellence in Mobile Marketing for EDB ‘Showcasing Singapore’s Innovations’ campaignMEC China makes new senior,2013-11-08:/ Kristian Bengtsson Lee Joins as Communication Planning Director MEC China, a leading media agency, today announced the appointment of Kristian Bengtsson Lee as Communication Planning Director. Kristian will be based in Shanghai and report to Thomas Nolsoee, Chief Strategy Officer, MEC China.  This is a new role for the agency. Kristian will be responsible for the strategic and integrated planning across MEC’s portfolio of clients, focussing on joining up paid, earned and owned touchpoints for clients, with the emphasis on strategy. Commented on the appointment, Thomas Nolsoee said, “I’m very happy that Kristian has decided to join our dedicated communications planning team. He has an incredibly strong background across strategy and digital communications along with a deep understanding of how consumers interact with the communication they experience.  I’m confident that with him on board he will help us to deliver even more outstanding strategic solutions for our clients.” With more than10years of experience in creative and planning, Kristian is a highly experienced communications specialist. He joined the MEC family in Denmark as Communication Strategy Director in 2010. Prior to that he founded his own agency Fivestarday after leaving Swedish integrated communication agency FutureLab, where he was Creative Director.MEC takes home seven gongs at industry,2013-10-28:/2013102829a71dec4995959c85ea9f216a91fe032013-10-28T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC UK won a clutch of precious metal as it claimed four Gold and three Bronze awards for both its UK and International work at the Media Week Awards 2013. MEC UK claimed Gold in the Best Media Launch category with Public Heath England for ‘Stoptober’, while MEC Global Solutions' international client Visa was honoured with Gold in the Best International category for its ‘Moments of Speed’ campaign. MEC made it a quadruple Gold success after seeing its Ant & Dec work with Morrisons crowned Gold in the Media Idea – Large and Small - Collaboration categories. The agency also added three Bronze awards: MEC’s landmark consumer purchase journey study, MEC Momentum in the Research Insight category. Paramount's Into Darkness in the Small Collaboration category Model to Market with Irwin Mitchell in the Econometrics category Steve Hatch, MEC UK CEO, said: “The Media Week Awards recognises ideas that work and we’re very proud to celebrate our best year ever. Huge thanks to our partner agencies and media owners who helped make the ideas happen and grow our clients' business.” The results represent a great conversion rate for the agency, which was nominated in nine categories in total for the Awards.MEC most awarded agency at the MFA Awards, new culture delivers for,2013-10-25:/20131025318cb5c71e60d367d60d3f65f94819282013-10-25T00:00:00+01:00Mecglobalinfo@mecglobal.com25 October 2013: MEC Australia emerged as the most awarded agency at the 2013 Media Federation Awards held in Sydney last night, converting four of its nine shortlists into gongs. The achievement caps off a hugely successful year for the agency in all areas of the business, including new business wins and key client retentions worth $162 million, the launch of new diversified services and the introduction of a new positioning, Start-Up Thinking: Scaled-Up Advantage. “We were incredibly proud to have nine nominations across six campaigns,” MEC CEO Peter Vogel said.“With media spends ranging from $50,000 to the multi-millions, it is evidence of the spread and success of the culture of innovation driving each and every client team. Vogel attributed the MFAs success to the agency’s ALL IN culture and entrepreneurial approach.“MEC is on a roll at the moment, and that momentum is the result of the culture of media reinvention we call ALL IN,” he said. “We offer clients the smarts of ‘start-up’ thinking, packaged with the advantage of GroupM’s scale. It’s a powerful point of difference and most importantly it is manifesting in great work that is being recognised by the industry.”The full list of MEC’s wins and finalists is as follows: WINSFood & Grocery: Tim Tam “Orchard”, ArnottsMedia/Entertainment/Travel & Leisure: Horrorific Results, Paramount PicturesClothing/Cosmetics & Retail: When Fans Become Famous, Henkel AustraliaBest Media Innovation: Horrorific Results, Paramount Pictures FINALISTS Automotive: The Aussie Spin, MitsubishiMedia/Entertainment/Travel & Leisure: Getting Fans Out of the Closet and Into the Cinema, Transmissions Films
Best Strategic Launch Campaign: Horrorific Results, Paramount PicturesBest Media Innovation: When Fans Become Famous, Henkel AustraliaBest Demonstration Of Results:
Shifting Stock – Campbell’s Real Stock, Campbell Arnott’sEmilia Thomas was highly commended in the NGen category for her campaign “Close to home”.MEC Poland celebrates Effie Award,2013-10-16:/2013101647c2aa093bbcd0f320810fc0071e88782013-10-16T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC Poland, a leading media agency, has won five Effie Awards including one Gold, two Silvers and two Bronze at the gala event held in Warsaw. For the third year in a row MEC Poland is rewarded for their outstanding work by the Effie Jury. MEC claimed Gold in the Long Term Marketing Excellence category for their results-driven execution of the “Heart and Mind” campaign for Orange. With over 150 campaigns across 20 categories, this stand-out campaign was recognised for its strategically thought-out communication activities to achieve long term success. Likewise, they picked up Silver awards for NIVEA in the Digital Category and Jeronimo Martins in the Retail Category and received Bronze for Novartis in the OTC category and Orange in the Telecommunications category. Izabela Albrychiewicz, CEO of MEC Poland said: “The Effies are held in high esteem across our industry, so to walk away with five awards is a fantastic accomplishment, and showcases that we are thriving and producing effective campaigns for our clients. Not only is it a great honour, it is also testament to the quality and commitment of the superb people we have at MEC. I am very proud.” The Effie Awards recognise effective marketing communication that contributes to a brand's success.MEC Taiwan named Media Agency of the,2013-09-09:/20130909920227e96d1d1637924e03459e43255a2013-09-09T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC Taiwan is proud to be named Media Agency of the Year by renowned trade publication AdM. The AdM jury committee is made up of advertising and media industry professionals and recognises agencies for their dedication and media professionalism. Upon receiving the award, MEC Taiwan CEO Vince Cheng said: “We are thrilled to receive this title and be recognised for our all hard work we do for our clients. It’s a real honour to work with such amazing and committed people and I’m extremely proud to be part of the MEC team. “Sony Electronics reappoints MEC in South East,2013-07-19:/2013071933ec5190d1111a869ae5d46f2b42cfce2013-07-19T00:00:00+01:00Mecglobalinfo@mecglobal.comJuly 19th 2013 – Singapore . MEC Asia Pacific today announcedthat it has been selected as media agency of record for Sony Electronics Asia Pacific Pte Ltd across South East Asia. MEC will support the Sony consumer electronics business with targeted and strategic media efforts across all platforms in markets that include Singapore, Malaysia, Thailand, Philippines, Indonesia and Vietnam. MEC was awarded the business after a compeatitive pitch against OMD (the incumbent), UM and Carat. Ms. Charlotte Low, Senior Manager, Marketing Communications Division, Sony South East Asia, commented, “Witnessing MEC’s passion and enthusiasm for strategic creativity and implementation was most impressive. I’m confident that their work and team will bring much added value to our communications plans as we continue to expand across the region.” “We are over the moon to be working with Sony again, it’s as if we had never stopped” said Stephen Li, CEO of MEC Asia Pacific. “Sony is the type of client we love to work with; strong leadership, with an agile marketing team who embrace their media agency as partners.Their energy motivates our team to deliver exciting work across paid, owned and earned media channels and we’re delighted to be part of their team once more.”MEC celebrates success at Cannes Lions with raft of,2013-06-28:/201306286b0a57b7e51040231468dc15e0b800af2013-06-28T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC, a leading media agency, has won twenty one awards at this year’s Cannes Lions Festival of Creativity across Media, Press and Design in Germany, Norway, South Africa, Dubai and the UK. The agency won a total of five awards in the Media Lions, including two silvers and three bronzes. MEC UK (entrant agency) claimed a bronze in the Best Use of Social Media category for the innovative and creative execution of the Torchview campaign for Lloyds TSB, part of Lloyds Banking Group. The campaign combined Street View technology with social interactivity to create a snapshot of Olympic history by allowing anyone who watched the torch relay to find and tag themselves. It subsequently became the most tagged piece of content ever on Facebook and achieved social amplification with combined retweets reaching 517,000. Likewise, the Geox Urban Waterproof Shoes for Geox Amphibiox (credited agency) won bronze in Best Use of Branded Content and Sponsorship for combining an interactive experience with filmed content to underline the capabilities of the brand’s waterproof trainers. MEC’s Germany office celebrated two silver award successes for Best Use of Special Events and Stunts/Live Advertising and Best Use of Mobile Devices categories for its Park-King campaign for Smart Vertriebs (credited agency). Finally, MEC Access South Africa completed the five-star performance for the agency with a bronze for Best Use of Special Events and Stunts/Live Advertising for its work on KFC’s Journey of Hope (credited agency), which outlined the brand’s activities to alleviate hunger in South African life. Amongst its other wins were credits on four golds, seven silvers and three bronzes for MEC Dubai’s work with Land Rover and Global Export (credited agency) in the Press Lions as well as MEC Access Denmark gaining a bronze Design Lion for its ‘The Scratch Poster’ campaign for Urban Ears (credited agency).   Charles Courtier, Global CEO, MEC said: "Cannes displays the best work from all around the world. For MEC to score so well in this competition is evidence of the ground breaking work that we do for our clients. It's a particular source of pride that our Cannes Lions success spans multiple markets and categories."MEC unveils its new approach to brand,2013-06-20:/ LEADING MEDIA AGENCY CONDUCTS A UNIQUE GLOBAL STUDY INTO HOW PEOPLE CHOOSE THE BRANDS THEY BUY ~ June 20, 2013, Cannes, France – MEC, a leading global media agency, has today unveiled MEC Momentum, its new proprietary approach to understanding and quantifying how consumers make purchase decisions today, which will drive a seismic shift in the agency's strategic planning for brands. MEC Momentum, one of the largest global studies ever undertaken into the shopper journey and psychology of choice, has examined the purchase decisions of over 100,000 consumers so far, across multiple categories and countries, through extensive qualitative and quantitative research. The results reveal unique insights in the way consumers now make their buying decisions, which will help MEC lead the way in its strategic approach for its clients. Using the latest thinking in decision-making psychology, MEC Momentum quantifies consumer bias by category and brand, the beliefs customers have and how they influence decisions, and the relative influence of communication messaging and touchpoints, all in one study. At its core, MEC Momentum describes the Purchase decision journey as a continuous cycle with four stages. One of the key findings unearthed by MEC Momentum is the importance of the Passive Stage of the consumer journey. This new understanding allows marketers to apply this principle to buying behaviour. MEC Momentum reveals that people with a strong Passive Stage Bias consider fewer brands, spend less time in the Active Stage, are less concerned with price when making their choice and are happier with their decision after purchase. MEC Momentum will score a brand’s momentum against the competition and identify ways to convert it from the Passive to the Active Stage, uncovering new opportunities for brand growth. With these new opportunities, MEC Momentum will revolutionise MEC’s approach to planning, with even more effective and targeted communication strategies for clients. Melanie Varley, Global Chief Strategy Officer, MEC said: “MEC Momentum measures the whole purchase journey in a new way. It gets under the skin of how people make decisions, unpicking the beliefs, whether preconceived or not, that they have about brands and how these influence behaviour, and the effect of brand communication throughout this journey. Our MEC Momentum studies provide highly actionable outputs and are exceptionally cost effective. “Our insight into the purchase journey means that we now must adopt a new approach to brand communication during the purchase journey. As the custodians of strategic comms planning we see it as our responsibility to bring this new thinking to bear for our clients.” THE QUESTIONS MEC MOMENTUM CAN HELP BRANDS ANSWER Are my customers’ journeys shorter and faster or longer and slower than other people’s? Which customers have a bias towards my brand or its competitors before starting the buying process? How are people’s perceptions of my brand affecting their purchasing behaviour? Which Triggers are more likely to get people to buy my brand? What can I learn from my competitor’s purchase journeys? How can I quantify the roles of Paid, Owned and Earned touchpoints at different stages of the purchase journey? How do I quantify the role of recommendation and social influence for my brand’s buyers? How does my brand’s behaviour in-store influence people beyond the immediate sale? How can I plan more effectively for brand growth? MEC Momentum will be continually updated to provide clients with the very latest insight and can be deployed for bespoke projects delving into specific industry sectors and territories.Alex Altman returns to,2013-06-06:/2013060687c792cfd90e17b5f8d8ca486cc029152013-06-06T00:00:00+01:00Mecglobalinfo@mecglobal.com6th June 2013, London. MEC, today announced the appointment of Alex Altman as Managing Directorof Global Solutions London, the international arm of the global media agency.  He rejoins the agency on Monday June 10th. Alex will be based in London and report to Tom George, Chairman of the UK and Northern Europe. Tom George said, “In his new role, Alex is uniquely qualified to help MEC navigate and develop the future of Global Solutions. His experience in driving team culture and delivering brilliant work for clients will be vital as Global Solutions continues to grow and develop into a centre of international media excellence. Personally, I’m delighted to be working again with Alex.  He has a fantastic people-first leadership style and I’m confident that he will inspire all those who work with him.” Alex Altman commented, “I’m absolutely over the moon to be coming back to MEC. It was an easy decision to make and it’s a wonderful job with a great team of leading interational experts. The world is getting smaller and the opportunity is getting bigger – it’s a great time to be in media and a fantastic time to be back at MEC. I’m relishing it.” About Alex Altman   Alex has worked in media for over 20 years.  He’s worked previously at Mediacom, Mindshare and Carat before joining MEC UK as Deputy MD five years ago.  A common theme to Alex’s career is a focus on change and development. In establishing clear direction and vision and being prepared to take bold and decisive decisions, he has led and been part of teams that have seen significant success and/or turnaround: both strategically and commercially.  In 2010, Alex led the successful GroupM pitch for the COI which was the biggest ever UK media pitch.  After winning that business he was named MD of the company formed to handle the business, M4C, before moving to Initiative as CEO.MEC Asia Pacific hires Head of,2013-05-22:/2013052249e8b6ec4097e910e938669e9f9af8a02013-05-22T00:00:00+01:00Mecglobalinfo@mecglobal.comHong Kong – May 22th 2013 – MEC, a leading media agency, today announced the appointment of Michael Beecroft as Head of Trading for Asia Pacific. Michael will report to Stephen Li, CEO for Asia Pacific and Keith Tiley Global Head of Trading. He’ll be based in Hong Kong. Michael was previously Global Head of Digital Trading, based in London. He replaces David Primmer who moves into a key regional role on Colgate Palmolive. In his new role, Michael will be responsible for managing and delivering MEC’s world-class trading service and product to clients.Michael will work closely with Keith’s global trading team, local market trading heads and the GroupM trading community to develop and enhance the agency’s trading performance across all markets in Asia Pacific. Stephen Li, commented on the appointment: “Asia Pacific remains a critical growth region for many of our international clients and trading is a fundamental cornerstone of our business. Michael’s appointment enables us to develop a strong, integrated trading competency within Asia Pacific. Michael is an accomplished professional with a unique background. His deep expertise in digital, trading and business development will be invaluable for our teams and we look forward to his innovative solutions for our clients and agency partners.” About Michael Beecroft Michael has been with MEC for 11 years. He started his early career at Mediapolis and then Mediavest as a TV buyer, but he found his true home when he joined the newly formed MEC UK in 2002 to manage the agency's then biggest account United International Pictures. As MEC UK's growth accelerated of over the following decade, Mike established himself as a highly adaptable part of the team and advanced to take on senior trading as well as client leadership responsibilities. He was invited join MEC UK's management board in 2007 and at the same time he became MEC's first Head of Digital trading, working closely with GroupM to create market leadership partnerships and applications of technology and data. In 2009 Mike moved to MEC's Global Team as Global Head of Digital Trading, a first within GroupM.   The latest chapter in Mike's MEC adventure now brings him to Asia where he takes responsibility for all MEC's trading across the APAC region.  Tino Krause becomes Chief Operating Officer for MEC,2013-05-13:/2013051392ebd61943593ac94a235cce05a7f0d92013-05-13T00:00:00+01:00Mecglobalinfo@mecglobal.comDusseldorf, 9 May 2013 – MEC Germany, a leading media agency, today announced the appointment of Tino Krause as their new Chief Operating Officer effective 1st July 2013. Tino Krause will report directly to Matthias Brüll, CEO and he will join the agency’s Management Board, based in Dusseldorf. In this newly created role, Tino will be responsible for the operations of MEC across their offices and will oversee client leadership to drive new business. Matthias Brüll commented, “We are very happy to have Tino join our team, he is an experienced communications professional and his mix of skills will help MEC continue to develop and grow our business as well as deliver excellence in client service. Tino is another great example of our commitment to investing in our people to delight our clients.” Tino Krause joins from Telefónica Germany, where he was Head of Brand Management. Prior to this he was Head of Media, CRM & Direct Communication at Audi AG. Previously, he was Group Head at GroupM Munich office working for clients such as Audi, HypoVereinsbank and Escada.MEC wins Adweek Project Isaac Award for ‘Inspire Happiness’,2013-05-13:/201305137a86731fecdd6485d8542e376c9f6ae52013-05-13T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC, a leading global media agency, today announced it has been awarded a Project Isaac from Adweek in the ‘Human Resource – Best Practice’ category for its “Inspire Happiness” course, a 6-week training program aimed at teaching its talent skills and techniques to increase their levels of happiness. Launched in September 2012, the course has already show concrete signs of enhancing employee development, both on a personal and professional level. “We are thrilled to be recognized by Adweek for the launch of our happiness curriculum,” said Marla Kaplowitz, CEO, MEC North America. “This acknowledgment not only highlights our commitment to nurturing and inspiring our talent in new and creative ways, but showcases our drive to bring innovative thinking and techniques to market, strengthening our ability to deliver maximum results across the agency as well as our clients’ businesses. A special thanks to those participants of the pilot course who are already reaping the benefits of a happier mindset.” The Adweek Project Isaac Awards were conceived in 2013 to cast a celebratory light on the smartest inventions across the media, marketing and technology sectors. As the industry continues to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia of traditional models and modes. Project Isaac recognizes these outstanding achievements. MEC launched its second round of the “Inspire Happiness” training course in April 2013.   MEC announces the launch of CookieCutter™,2013-05-08:/201305082a836b86e24d34c31b725d8409f52fdb2013-05-08T00:00:00+01:00Mecglobalinfo@mecglobal.comProprietary “Big Data” Solution to Quantify Digital Media ROI New York, May 8th , 2013, MEC, a leading global media agency today announced the launch of CookieCutter™, a proprietary data platform designed to cut through massive amounts of cookie-level data to uncover the true value of digital media for marketers. “Every day, more and more marketers are struggling to understand the true impact digital channels have on their sales,” commented Theresa LaMontage,Head of Analytics and Insight in North America. “The digital ecosystem is immensely complex, and last click methods have proven insufficient in maximizing the ROI of digital marketing campaigns. Cookie Cutter™ is game changing in its ability to distill cookies into meaningful, results-driven insights and information.” For several years, marketers have been addressing digital attribution by using third party vendors, with limited involvement from media agency’s to ensure quality data output. With no standard attribution methodology, a ‘one-size-fits-all’ approach is employed by vendors, leaving no room for flexibility or customization based on the marketers’ unique needs. The launch of CookieCutter™brings digital attribution modeling into a media agency environment, effectively centralizing data management and laying the foundation for a more holistic media planning process. CookieCutterTM is designed to process millions of cookie-level records sourced from marketers’ various digital data sources in a matter of seconds. The data is then synthesized in MEC’s statistical modeling environment. The results from these models reveal which consumer touchpoints are most important on their journey through the digital media mix. The methodology for this proprietary platform is grounded in sophisticated modeling techniques which quantify digital ad exposure while controlling the interaction between online and offline channels. Theresa added, “With an increasing number of clients expressing the need to quantify digital media’s ROI, there’s been an explosion of digital attribution vendors. We recognized this as an opportunity to provide a new, scalable and adaptive solution that takes the nuances of a marketer’s business into account. At MEC, we believe in a consultative approach to supporting a business’ budgeting decisions; CookieCutter™ is a manifestation of this approach. We have invested in expert digital data specialists and statisticians who work hand-in-hand with our planners and clients to provide more streamlined reporting and faster recommendations to improve the actionability of results.” “What makes CookieCutter™ different from competitive platforms is that our technology is designed to support our approach,” said Marla Kaplowitz, CEO of MEC North America. “It is fast, yet flexible. It’s not simply producing canned results;the platform is designed to produce analytics datasets which allow our integrated teams to build truly tailored solutions to answer our clients’ evolving objectives. We are thrilled to officially offer this best-in-class attribution to clients across MEC’s portfolio to ensure we are maximizing the ROI of their media investments.” The launch of CookieCutter™ is representative of MEC’s continued comittment to providing clients a clear competitive advantage with consumer data-centric media planning and thought-leadership.Singapore Tourism Board retains,2013-04-24:/20130424dbb097e14a62cd108db021b6497cd8222013-04-24T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC today announced that it has been retained as global media agency of record for the Singapore Tourism Board after a statutory pitch. MEC has worked with the STB since 2009. MEC will work with the Singapore Tourism Board and its other agency partners to drive strategic brand leadership and paid owned earned channel planning across key markets globally. The scope of work includes integrated planning, content, digital display, search, social and analytics and insights. Markets covered include: Singapore, Malaysia, Indonesia, Vietnam, Thailand, Philippines, China, Japan, Korea, Taiwan, Hong Kong, UK, Germany, USA, Australia and India. Commenting on the win, Connie Chan, Managing Director of MEC Global Solutions Asia Pacific said, “ We are incredibly proud to have been re-appointed as Singapore Tourism Board's global media agency of record. We are thrilled to continue working with STB to drive Singapore’s image as one of the world’s greatest destinations and to champion Singapore across our network. At MEC, we believe in building long term client partnerships to allow us to support our clients as they grow their business, in a constantly changing communication environment. We’re delighted that STB has joined us on this journey.”MEC makes bold Global Chief Digital Officer,2013-04-23:/201304231ef2c39d0e61047e14bc4e2e722f193a2013-04-23T00:00:00+01:00Mecglobalinfo@mecglobal.comNew York & London, April 23rd 2013.  MEC, a leading global media agency network, today announced the hire of Carl Fremont as their global chief digital officer.  He’ll work with MEC’s digital leadership and others around the world to form a team that develops, grows and drives the agency’s digital business globally, fully integrated within MEC. “Hiring Carl is an essential step in the continued growth of MEC globally”, said Charles Courtier, global chief executive officer. “Carl’s mix of skills has made him one of the leading digital specialists in the industry; he is uniquely qualified to help us navigate and develop the future of our business.” This is a new position and the appointment is effective in May.  Carl will be based in New York and will report to Charles Courtier, global chief executive officer. He will also serve on the agency’s Global Exco. About Carl Fremont During his career, Carl has worked on a myriad of consumer and business-to-business brands. As a media specialist, Carl has played a leading role in the industry. As a frequent industry speaker and consultant, Carl is often quoted in the press on his views on the future of marketing and media. At Digitas since 2000, Carl has led the Global Media practice comprised of over 500 professionals in seven domestic and international offices, working with clients including America Express, Whirlpool, Delta, Sprint, Mars, Meade Johnson, Taco Bell and eBay.  In his time there, Carl has driven the use of research, data, technology, analytics and advanced targeting practices to ensure all marketing initiatives deliver measurable business impact.  Prior to joining Digitas, Carl was a Senior Vice President of Media Services at Wunderman, part of the Y&R Network. During Carl’s 16 year tenure at Wunderman, he managed all direct marketing activities for the company including Ford, Citibank, American Express and AT&T. At Wunderman, Carl led one of the industry’s first digital marketing campaigns for American Express. Carl began his career at Ted Bates advertising in 1981 as a Media Planner. For six years, Carl was an Adjunct Professor at NYU’s School of Continuing and Professional Studies, Masters Program. He has also guest lectured at numerous universities and international conferences and continues to teach in the industry. Carl serves on the advisory boards of a select number of digital venture groups and is a consultant for GLG, Guidepoint and Pacific Crest.  These roles afford Carl with the evaluation of and insights into a multitude of emerging media companies and technology platforms.  Carl is also a board member of NextMark, a technology company that has automated many facets of the media planning and buying ecosystem. Carl was elected to the Ad Club of New York Board of Directors in 2009 and now serves on the Executive Board and also serves as its lead for Media Action, which since its inception has raised over $10MM (US) in scholarship funds for diversity students entering the Marketing and Communications fields.  Carl is a graduate of Fairleigh Dickenson University. He resides in New Jersey with his wife and two daughters.MEC retains Mitsubishi and gains South Australia Government,2013-04-22:/2013042224a068537fb3a608a8eb0ee9653ced4c2013-04-22T00:00:00+01:00Mecglobalinfo@mecglobal.comGroupM media agency MEC has retained the Mitsubishi Motors Australia media account following a pitch against Starcom. The pitch process took three months and included a costing exercise and two pitch presentations. MEC has handled the media services for Mitsubishi Motors Australia for more than 20 years. MEC’s strong digital capabilities played an important role in the outcome of the pitch. Topping the good news for MEC, the South Australian Government has extended the media agency’s contract for a further period of two years. MEC has held the media account for three years. The retentions continue a successful start to 2013 by MEC, adding to its wins earlier this year of the Tiger Airways media account in a pitch against incumbent Starcom and the Seven Network media account. “We have had a long and successful relationship with Mitsubishi, but a full-blown pitch is always a good opportunity to demonstrate to a client that we are the best agency in the market to help them tackle the growing challenges in a changing and volatile landscape,” said MEC Adelaide Managing Director Peter Bucklow. “The vote of confidence from both Mitsubishi and the South Australian Government caps off an incredible first quarter of growth, during which we welcomed Tiger and the Seven Network as clients, added more talent and boosted our digital capabilities,” said Peter Vogel, CEO of MEC Australia.MEC Aims to Inspire Talent Through “Happiness”,2013-04-09:/20130409160481c31fbb15d65bb6f750be2ff83a2013-04-09T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC North America, a leading media agency, today announced its “Inspiring Happiness” course, created to reinforce its commitment to developing and cultivating talent. Along with some of the world’s most successful companies including Google, Zappos and most recently, Pfizer, MEC is at the forefront of a proven secret to business success: happy employees are more ‘inspired’ employees. This past fall, MEC piloted a six-week training program, led by Helen Mumford Sole, an experienced executive coach and happiness expert, to teach employees skills and techniques to increase their levels of happiness. Born out of the staff’s receptivity to an introduction of the ‘happiness’ concept, MEC partnered with Sole to create and test a curriculum allowing employees to develop, both personally and professionally. The course explored various facets of happiness from positive psychology, medical research, quantum physics and Eastern mysticism to the extensive world of the self-help movement, with the goal of cultivating employees’ happiest selves. Some participants witnessed increased levels by as much as 32 percent by the end of the course. Follow-up courses are already being scheduled. “In my experience, happier people have the ability to achieve extraordinary things in both work and in their personal lives. Our objective at MEC is to help our talent reap the benefits of a happier, more positive mindset, so that all our employees are equipped and empowered to achieve their goals,” said Marla Kaplowitz, CEO of MEC North America. “This is a people business. And we feel strongly that MEC’s talent and culture is very distinct and very powerful. We call it MECness. I am thrilled to extend this training as part of the agency’s ongoing commitment to talent development and training, both personal and professional. The launch of this program has already shown concrete signs of driving success for the agency, and across our clients’ businesses.” All MEC employees were encouraged to complete the Oxford Happiness Questionnaire – considered the ”gold” standard for measuring happiness—prior to the start of the course to help determine who would benefit most from the course. Enrolled participants took the questionnaire again at the end of the course. Every single attendee was happier at the end of the course than they were at the beginning; one participant’s happiness level revealed a massive 32 percent increase, with another three showing above 20 percent. The average happiness uplift for the entire class was 12 percent. Additional insights include: 100% of participants found it useful or very useful 100% of participants enjoyed it very much or a lot 100% of participants would recommend this to their friends Helen Mumford Sole commented, “Happiness is not something we’re born with and can’t change: it’s something we can manage, cultivate and develop just like any other skill. Working with the team at MEC was highly successful, and I noticed significant changes in moods and stress management during our six weeks together. I look forward to continuing this journey with MEC.” Happiness has been highly researched over the last decade, showing strong evidence of the causality between employee happiness and successful business outcomes. In a meta-analysis of 225 academic studies, researchers Sonja Lyubomirsky, Laura King, and Ed Diener found strong evidence of directional causality between life satisfaction and successful business and personal outcomes, and that happy employees have, on average, 31 percent higher productivity, 37 percent higher sales and their creativity is three times higher. Furthermore, Gallup reported that lost productivity due to employee disengagement costs more than $300 billion in the U.S. annually. Actively focusing on employees’ overall happiness can effectively improve an individual’s confidence as well as productivity both in and out of the office. The “Happiness” course is part of MEC’s overall philosophy to inspire and support its talent by offering unique cultural and wellness programs. Other agency initiatives under this umbrella include: Vision Boarding , a class that encourages individuals to visualize their personal and professional dreams; People’s Choice Awards, an internal awards competition celebrating outstanding work from across North America; Inspiration Lab, a monthly review of inspiring work from across the agency ; MEC Spirit Week, a weeklong themed event that actively engages and excites employees; as well as events such as the City Harvest Food Drive and Red Cross Blood Drive that motivate employees to make a difference in socially responsible ways.MEC, Seven Network & Neuro Insight Reveal Findings of World-First Neuro Study into Social TV,2013-04-04:/201304044f1f0bab1ace81dbb6ce015d7a8e5fcc2013-04-04T00:00:00+01:00Mecglobalinfo@mecglobal.comMEC Australia today announced a pioneering neuro science study of social TV viewers that has revealed that interacting with social media while watching TV drives a 9% increase in program engagement. MEC and Seven teamed up to conduct the study with Neuro-Insight in the quest to discover the impact of social media interaction on viewers’ engagement levels on the 1st and 2nd screens. Viewers recruited for the study were typical social TV participants; monitored though hidden cameras as they watched a live broadcast of the Seven Network’s reality show X-Factor late last year. Any interaction with social media occurred naturally. The results disprove the theory that second-screen usage during TV viewing negatively impacts audience engagement, and substantiate the value of TV sponsorships and social media extensions. Chief Strategy Officer for MEC, James Hier said, “Engagement is impossible for people to articulate through crude measures of recall, attitudinal research or even eye-tracking. The only way to measure engagement is neurologically.” “Never before has a study been done that measures neurological responses to live TV viewing, at such a granular level, with such a robust number of interactions”. Peter Pynta Director of Marketing Neuro Insight added. The study revealed: Interacting with social media while watching TV drives a 9% increase in program engagement Average social media interaction during a TV program: 4 times These interactions serve as “reset moments” after which viewers return to an engagement level higher than before Throughout the program, cumulative increase in engagement is 26% Second-screen interaction positively impacts Detailed Memory Encoding – the ability to remember specific elements of the broadcast. “Seven Network can use these insights to improve our clients’ communications effectiveness. Sponsors that are fully integrated in a TV show can capitalise on the higher intensity of engagement and enjoy better results,” said Kurt Burnette Chief Sales & Digital Officer. “This study teaches us that advertising messages should capitalise on viewers’ heightened receptivity to details, and that we should optimise the type and timing of advertising messages within a TV program,” James Hier added. MEC, Seven Network and Neuro Insight unveiled the study results at the 2013 Australian Broadcasting Summit.  MEC India wins Dixcy,2013-03-26:/2013032618537402dbd294529bd9b74e96bda44c2013-03-26T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC India has been awarded the media duties for Dixcy Scott, the nationally renowned innerwear brand. The company markets premium innerwear under the brand names Dixcy and Dixcy Scott. Bollywood A-lister Salman Khan endorses Dixcy Scott. MEC won the business after a closely contested multi-agency pitch and will handle the account from their Bangalore office. Speaking on the development, Raghul Sikka, Director of Dixcy Scott said, “We have very aggressive plans for the coming year and we wanted a like-minded partner on board. It was a tough fight between equally competent agencies. We believe we have found that partner in MEC. We look forward to working with MEC.” Ganesh Sharma, who heads the advertising and promotion at Dixcy Scott added, “Being a low involvement category, our media product needs depth coupled with an innovative approach to reach our target audience, which will eventually deliver the desired results for us.” Commenting on the win, T Gangadhar, Managing Director, MEC India said, “Dixcy Scott is a key player in the Indian innerwear market and we are delighted to have them on board. We look forward to a mutually rewarding association.” MEC is a leading global network and a founding partner of Group M, and operates in 84 countries. In India, MEC has a wide repertoire of blue-chip clients that includes Colgate Palmolive, Britannia, Reliance Communications, LG, Honda, FlipKart, Citibank, NIVEA, Zee Network, CavinKare, DHL, Jaypee Group and Accenture.MEC- Meritus forecast average IPL TV Rating to be 3.9, a 2.6 % increase over,2013-03-22:/201303227a5c552913c6874d59de8d6fa77c341c2013-03-22T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC announced the findings of their IPL TV Rating Estimation Study. Now in its fifth edition, the study has come to be the definitive barometer to gauge expectations around the blockbuster event. A combination of primary research and high-end analytics, the study has achieved 100% accuracy in the past, including last year. The research was conducted in Mumbai, New Delhi, Kolkata, Chennai, Bengaluru, Hyderabad, Jaipur, Pune, Chandigarh and Ahmedabad. As in previous years, the study has been carried out in association with Meritus, WPP’s analytics company. Key findings of the study were: Average TV rating for the league stage is expected to go up from 3.8 last year to 3.9 – an increase of 2.6% (15+ years, Male/Female, SEC ABC MI (4.5), KKR (4.2) and CSK (4.1) games to have the highest ratings Home team (84%), favorite team (79%) and Indian stars (64%) continue to be deciding factors to watch a match. Time of the match (49%) is also gaining importance. MI (23%), Chennai (19%) and KKR (14%) are the most popular teams. Support for Hyderabad has gone up by 200% (2% to 6%), Bangalore has dropped by 50% (12% to 8%) Sachin Tendulkar (80), MS Dhoni (79), Yuvraj Singh (76), Virat Kohli (74) and Virender Sehwag (73) are the most popular Indian players in the League; Chris Gayle (60), Ricky Ponting (55), Brett Lee (51) and Kevin Pietersen (50) are most popular foreign players Said T Gangadhar, Managing Director, MEC India, “Our study suggests that the IPL has matured as a property. The study clearly establishes that ratings in the first phase (first 18 games) impacts the fate of the entire league. With Pepsi activating their title sponsorship in a big way, the BCCI launching the IPL Fantasy League and India’s strong performance against Australia, the first stage of the league could get further momentum. We expect the IPL Fantasy League to become a key part of the live broadcast experience and as a result, social chatter around IPL could grow significantly”, Gangadhar added. Sunder Muthuraman, Managing Partner, Meritus Analytics, also believes that the IPL brand is reflecting the behaviour of a typical mature consumer product. “Our proprietary survey, that is integral to the forecast, shows that there is a segment of audience who will watch more than last year (say, the loyalists) and another segment who will watch lesser (say, the rejecters). Given that the former segment is larger than the latter, the ratings are likely to be marginally higher than in 2012. Given our past successes, we hope our pioneering rating forecast methodology will be adopted by all broadcasters and advertisers”, Sunder concluded.MEC Singapore named Overall Agency Winner at the Mob-Ex Awards,2013-03-22:/2013032200310744153656ec617792bac767bc722013-03-22T00:00:00+00:00Mecglobalinfo@mecglobal.comMEC Singapore, a leading global media agency was named the Overall Agency Winner with the ‘Best of Show’ award at the Mob-Ex Awards ceremony held in Singapore. In addition, the agency won a further nine awards including: Gold Best Use of QR Codes for Mercedes-Benz 125! Race Best Original Content for Mercedes-Benz 125! Race Most Innovative use of Mobile for Mercedes-Benz 125! Race Silver Most Creative App for Mercedes-Benz 125! Race Best Viral Marketing for Mercedes-Benz 125! Race Best App/Content for a Consumer Brand for Mercedes-Benz 125! Race Bronze Best Direct Response Campaign for Modern Family - SingTel mioTV Best Mobile Advertising Solution for Modern Family - SingTel mioTV Best Use of Multiple Mobile Channels for Modern Family - SingTel mioTV The Mob-Ex Awards recognises Singapore’s leading contributors of mobile excellence and honours organisations that have pushed the limits in the mobile marketing ecosystem.MEC Access named “Rightsholder of the Year” with Mercedes-Benz Fashion,2013-03-19:/201303199a1564c99f5ff354ea74ca62bce981d22013-03-19T00:00:00+00:00Mecglobalinfo@mecglobal.comSweden – MEC Access, the leading entertainment and sports partnerships arm of MEC, has been named “Rightsholder of the Year” at the Gyllene Hjulet Sponsorship and Event Association Awards for the Mercedes-Benz Fashion Week partnership. The Gyllene Hjulet (Golden Wheel) is the Swedish Sponsorship and Event Association’s award which recognises and honours the best creative solutions in the industry. MEC Access was cited for elevating the Swedish fashion scene in Northern Europe, with insightful packaging and outstanding impact beyond the catwalk. “It’s a fantastic achievement to be named Rightsholder of the Year. At MEC, we are continually focused on exploring new industry-leading opportunities that drive growth for our clients. And as a fully integrated agency it proves that we have an outstanding offer in the sponsorship arena, competing on equal footing with pure-play sponsorship agencies. We’re delighted to share this accolade with our partners at Mercedes-Benz and very proud to be honoured with this prestigious award.” said Daniel Collin, CEO of MEC Sweden. Christin Ericsson, Project Manager for Mercedes-Benz Fashion Week, said, “We’re thrilled that Mercedes-Benz Fashion Week, under the management of MEC Access, has evolved to become Sweden's best rightsholder event. The Gyllene Hjulet Award proves that this partnership is of the highest standard, and we hope to take Mercedes-Benz Fashion Week to an even higher level!”