MEC Blogs
Leading Edge
Posted: December 12, 2012
Source: MEC blog
I got the chance to participate as a guest speaker at ‘MEC University’s Leading and Managing Teams Training’
Read moreExploiting the implicit
Posted: November 29, 2012
Source: MEC blog
A paper by Peter Buckley, Strategy Director, MEC United Kingdom and Winner of the 2012 IPA excellence diploma
Read morePPC is like Football?
Posted: November 16, 2012
Source: TheClickCrowd
My favourite football team made me realise this last Saturday. They were 2 0 up which is widely considered to be a comfortable lead but wen...
Read moreIs It Time to Up Your EIQ?
Posted: October 9, 2012
Source: MEC blog
There are tons of attributes synonymous with Leadership.
Read moreSocial Insight – Essex Lion
Posted: August 31, 2012
Source: MEC blog
Forget about the Cannes Lion…..and welcome the Essex Lion…
Read moreGroupM Next and Google Join Forces to Host Spark: Retail & Restaurants
Posted: August 16, 2012
Source: Searchfuel.com
As announced onGoogles blog the second event in our Spark education series co-hosted with Google took place today focusing on trends researc...
Read moreOlympic Ambush
Posted: July 25, 2012
Source: MEC blog
Since the announcement in 2005 that London was going to be the Olympic hosts for the 2012 games, brands and business were biting at the bit ...
Read moreThe Problem With Using Twitterbots is...
Posted: July 20, 2012
Source: MEC blog
.. that, if you're someone famous you get caught out.
Read moreMEC at E3
Posted: July 2, 2012
Source: MEC blog
It will be an interesting year for Nintendo with the launch of the new Wii U console which will boast graphics on a par with PS3 and Xbox 36...
Read more“Empirical Generalizations on What Works in the New Age of Advertising and Marketing”
Posted: June 11, 2012
Source: MEC blog
The Wharton Future of Advertising group hosted a two day “Empirical Generalizations on What Works in the New Age of Advertising and Market...
Read moreWhat we think > Eight Products the Facebook Generation Will Not Buy
Eight Products the Facebook Generation Will Not Buy
Posted: 08/05/2012
http://247wallst.com/2012/04/19/eight-products-the-facebook-generation-will-not-buy/
This article didn't surprise me too much - in fact, a lot of the things they mention are pretty obvious, such as a landline and a desktop (people still use those?).
What did surprise me was the fact that cars were on this list.
More so, that driver's licenses were down among young adults. I always imagined the driver's license as being a "right of passage," one of those badges that says you've hit a new milestone in your life (and the government has agreed that you are responsible enough to own the badge - suckers!). It's different from the voting or drinking age - you don't actually have to do anything to earn those badges, just turn 18 or 21 (in the US). For a driver's license, you need to pass two tests - they are not hard, of course, but you still have to pass them - take the dreaded picture where everyone comes out looking dazed and confused, and then show it off to all your friends, while borrowing the family car for a joyride to someplace "fun," like the mall. (Yes, I did all these things.) I'm amazed that this ritual is becoming less and less important to young adults. It's too bad, because I would do it again, just for the thrill of it. Would you?
Ericka Santos
Senior Partner, Marketing & Business Development, North America
Posted: 08 May 2012